Amanda Coffee’s Post

On Tuesday, ‘The Future of Wellness’ media panel and reception on was an enlightening conversation on what makes for authentic wellness and sports storytelling. The panel was moderated by Tobey Grumet Segal from CNN with panelists Jessica Golden CNBC sports producer; Emily Burns, WWD’s first wellness editor; A. Karell Roxas, The Skimm editorial director and influencer Taylor Walker. Some takeaways: - Strong data on sports being recession proof and the increased demand for behind the scenes content (CNBC) - Consumer’s demand for more action-oriented content including parenting and women’s health (The Skimm) - Regulation may be coming to the skincare industry as preteens are increasingly shopping at Sephora and Ulta, purchasing products with active ingredients like retinol (WWD) https://lnkd.in/eK9etpVZ Jessica Moschella, amazing work with hosting and introducing the session!

I’m excited to guest lecture at Boston University’s Media Strategies course on ‘Newsworthiness’ - what makes for a great story. The incomparable Monique K. is the professor of the course. Any tips on what makes a story newsworthy? Tension, an ‘a ha’ movie moment on why this story matters now, a protagonist, data, multiple sources? I’d love to hear my experts in my network on their tips for making their pitches or articles more newsworthy. I’ll post my presentation on LinkedIn later this month after the lecture and tag anyone I included. Thanks!!

PR and reporter/editor friends - - I’m partnering with Margot Edelman, Jessica Moschella and Amanda Lazaro Manfredo on a media panel and reception ‘The Future of Wellness’ on Oct 15 at Edelman NYC in SoHo from 5-7:30pm to highlight lessons learned coming off of World Mental Health Day. The definition of wellness and sports reporting has evolved in recent years. Hear from experts in the space on what makes for authentic storytelling in that cuts through from mental health, women in sports, celebrity skincare (and Gen Alpha at Sephora!?), self love, benefits of pet ownership, parenting, GLP-1s, influencer endorsements etc. Register here: https://lnkd.in/edXyVzEb Panelists include CNN’s Tobey Grumet Segal (moderator) CNBC’s Jessica Golden (leader on CNBC’s new sports vertical!) WWD Emily Burns TheSkimm A. Karell Roxas Influencer Taylor Walker

Sharing with my employee comms network for visibility. Bonus that Justin is amazing to work with on any project including trend stories!

Thank you, PRWeek! I can’t wait to meet all the honorees at the awards gala next month

Looking forward to seeing everyone in Vegas. Join us!

One of my favorite parts of PR is thinking like your audience. I love seeing when local NYC event leaders know their audience and go all in (and the participants are all in as well!). The Paws for Pride event in early June in 'Manhattan West' (a real estate term for west of Penn Station) is prime example of knowing your audience. It's not a family friendly neighborhood, but an area where locals love to celebrate pride and LOVE their fur babies. The past two years I've participated in celebrations that include local small business pop ups that celebrate pride and pups - dog portraits, paw-dicures, tarot card reading, a red carpet, Reiki healing, a ball station and drag queens handing out treats. In 2023, Kimchi's tarot cards said he was in his being nurtured/baby phase. But in 2024, he was in his confident 'ME' era. Go Kimchi!

My time at Under Armour has come to an end. After 15+ years focused on the investor audience, I had so much fun sinking my teeth into influencer and consumer comms. And I had the honor to manage the most amazing team that are so incredibly creative at reaching Gen Z audiences. The past year has been non-stop with planning and executing 360 strategy campaigns and I’ve learned so much from our amazing agency partners at Edelman, SHADOW and Midnight Dawn. I’m excited for what’s next and open to communications opportunities. Change is crazy but like so many of us I’ve been working non-stop for 25 years: - 14-years-old as a breakfast waitress at the Jersey Shore (yes, you can legally work at 14 in NJ!) - High school camp counseling where I had them hire all my friends as counselors as well (so fun!) - 19-years-old at my first PR internship at Weber Shandwick - Burson as an eager intern turned coordinator during the crazy 2008 economy - eBay, PayPal and UA If the eager intern / recent grad Amanda knew where I was now she’d be equally excited for what’s next. Photo of me and Harold Burson the founder/CEO in 2006. I’m taking the rest of the summer to travel, including a mid Sept 5 year wedding anniversary jingle trek with Mike in Suriname 🇸🇷 🌴 I look forward to catching up with my PR community this fall : - Crisis Communications Boot Camp (October 17-18 at the Bellagio in Las Vegas) - PRWeek 40 under 40 (Oct 23 in NYC) - Ragan’s Communications Week (Nov 13 in Austin)

Thank you to PRWeek for including me as a 40u40 honoree. So many 40u40 alumni Meredith, Michael, Margot, Pablo, Joe are PR leaders I’ve looked up to for a long time. If you told 20-year-old Burson intern that the CEO (Corey) would reach out to you directly one day to say congrats I wouldn’t believe it :) See many of you at the awards reception on Oct 23. I had the best time last year celebrating Margot and Michael! Special thank you to Steve, Gideon & Jennifer for their sponsorship!! You are a huge reason this industry is the best!