© Al Torres’ Post

Creativity is our common language. Creativity is a force for change. People may forget what you said, but they will never forget how you made them 'feel'. Is my work driving 'me'. If you're creating alone, you're creating wrong. So many good messages in this clip for #canneslions2024. What brand has made you feel something through their story-telling? It most likely was memorable - whether it was a feeling of enlightenment, joy, sadness, pride, admiration, inspiration, motivation, maybe even anger (hopefully not confusion) - then it probably worked to build an impression, make you think, act, or feel something that you'll remember when you go to purchase, or alleviate tension if service was poor one day. #makeemotionalconnections #creativemarketing #takerisks #followyourexperience #followyourgut #insightsdrivecreativity #culturaldifferences #loyaltystillmatters

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

Business Insider is gearing up for the Cannes Lions International Festival of Creativity. From June 17 – 21, we’re convening top CMOs across the industry to address a key question: How do you build a durable brand in a performance-driven world? Learn more — https://bit.ly/49RTemR #CannesLions #CannesLions2024

It's almost Cannes Lions International Festival of Creativity time and I am PUMPED! Growing up, so many people used to tell me to surround yourself with smarter and better people than you. And I didn't fully understand what that meant until I started building a business. When you're around people who challenge you, that's where you grow the most. By going to Cannes, I know it'll be exactly that - being challenged by some of the best people in the industry. That's what you need to be better every single day. That's why we're so ready to put ourselves in an environment where everything around you is better than what you're currently doing - the people, their approach to work and the type of work they produce. I'm looking forward to soaking it all up like a sponge or a lion cub... And I think there's really three big categories in the workforce that you can change quickly and see results from: mindset, skill set and tool set. By being at Cannes, I'm confident that we'll be exposing and opening up our mindset. Not to mention, the people who go to these events are philanthropic and work on social causes. They see problems in the world and want to actively help solve them. I can't wait to build deeper, meaningful connections with these people, it's not often you get to be around those who make a real difference. The work our team is doing now around brand strategy, creative and messaging absolutely feels like we're getting closer to producing the kind of work that gets submitted for Cannes. And I'm so proud of that. So, overall super excited. The agenda is out and we've already planned our days minute by minute. 😉 #NobleStudios #CannesLions #MeaningfulConnections

Looking forward to this years #Mapic, theme- The new retail equation: Growing in a fast changing world

Come search out Benoit Froment and myself to chat Security, Resilience, Compliance, and gilets... #noggin #resilience #operationalresilience #securitymanagement #giletswithatie

OMG. Someone wrote something about Cannes without totally shitting all over it or saying "I remember when it used to be cool." (Me. I did.) Enter: 'Is everyone winning a Grand Prix except me? (A non-hating, pragmatic assessment of advertising and marketing awards.)' Here's that link now: https://lnkd.in/eKe6D4ms Here are some things they (I) said: "I’m not that into having affairs and licking MDMA off my hand. So I don’t tend to go to many industry events, period. But why does Cannes get all the shade when there are so many advertising and marketing award festivals playing a similar game? Is there anything more uniquely “broken” with Cannes than any of its competitors? Not that I’m aware of. I genuinely believe Cannes receives the hate and “I remember when it used to be cool” that it does because of the excess and debauchery of some of the behaviour that surrounds the festival. The world does not need more people hating on Cannes, or claiming they were there in the halcyon days. So, please, think of this as more as a ponder piece. Besides, I find it too convenient that most people berating awards and claiming they will never enter them, already have office shelves full of them. Award shows have always been great at distorting reality, making us wonder why we’re not all constantly writing award winning work that creates more impressions than 100x the population of planet earth. So, whilst I'm acknowledging that reality distortion, I’m not encouraging not entering. I’m just hoping I can inspire a slightly healthier mindset in people, that might in turn lead to less suffering and disillusionment. Perhaps go easier on yourself next year if you don’t win." #Cannes #Creativeagency #Advertising #Marketing #Creativity

📢 Impact of Digital Transformation on Sporting Organizations ✍ In this week’s View From The Middle East, David Portas – Executive Chairman of Portas Consulting pens down the impact of digital transformation on sporting organisations. #sportsbiz #events #LinkedInSports #digital #sportstech 👉 Read more here - https://lnkd.in/gQwscbNk

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Is it time for Cannes Lions to have a Multicultural Category? Like many of you, every year when I leave the Cannes Lions Festival of Creativity, I leave inspired. And since I’ve had the honor to judge a few times in my career, I’m always challenged to do my part to move the industry forward. First, I would like to give credit where credit is due. Cannes Lions has done well when it comes to supporting and encouraging diversity and inclusion, especially for people of color. This year I saw more folks that looked like me strolling La Croisette than ever before. This is thanks in part to Inkwell founder, Adrianne Smith and the Cannes Do Initiative, and recently Peter Ukhurebor of BLK@ and Imani Laners’ The Impact of Color Cannes.  Kudos when it comes to agencies, brands and companies bringing in talent from the entertainment, music and sports industries respectively. But with all of that, I find it lacking in The Work itself. At the end of the day, isn’t that what we are celebrating? Having a dedicated multicultural category would go a long way to set the stage for more entries that have truly targeted multicultural creative, strategic consumer insights, PR, media, activations and data executions. This also applies to the opportunity for multicultural agencies, brands and media companies that unceremoniously contribute so much to the industry, to be seen on the world stage. Many Bronze, Silver, Gold and even Grand Prix Lions have been taken home that have borrowed, tapped into or have been influenced by trends that were created from multicultural communities. It’s past time to give multicultural the opportunity to get its flowers. Or better yet…it’s Lions. #CannesLions2024 #CannesLions #Creativity #CannesDo #BlackAtCannes