Altin Sholla PhD’s Post

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Administrator at Tirana Business University

Combining the physical challenge of #trail #running with the serene beauty of a resort creates a unique and memorable experience for participants. The stunning vistas, fresh air, and natural surroundings make the event special, ensuring that runners have lasting memories of their adventure. My #passion for running has led me to organize trail running #activities in some of the most beautiful #Albanian #destinations. Unintentionally, I have become involved in a different kind of tourism called #active #tourism. Active tourism refers to travel that involves engaging in physical activities and experiencing the natural environment of the destination. It encompasses a variety of outdoor and adventure activities, such as hiking, cycling, water sports, and, of course, trail running. Active tourism not only provides #health and #wellness benefits but also allows tourists to connect more deeply with the landscape and culture of the place they are visiting. Albania can greatly benefit from active tourism events like the #GreenCoastTrailRunning in Green Coast. These events drive economic growth by attracting both domestic and international visitors, boosting spending on accommodations, dining, and local attractions. They showcase Albania’s natural beauty, promoting it as a prime destination for outdoor and adventure tourism. Sustainable tourism development is encouraged, balancing economic benefits with environmental conservation. Active tourism promotes health and wellness, fostering a focus on physical fitness and mental well-being. Cultural exchange and community engagement are enhanced, bringing diverse groups together and strengthening local pride. Additionally, infrastructure improvements, such as trail maintenance and better signage, can result from hosting such events. Given the expected increase in tourism, Albania should seek to develop such kinds of tourism. Educational institutions should prepare programs to adapt to these changes, ensuring that the workforce is equipped to support and enhance the active tourism sector. This preparation will help Albania maximize the benefits of active tourism, ensuring sustainable and inclusive growth.

Great experience Altin Sholla PhD The most beautiful trail I have ever run, breathtaking view along it! Thanks for organizing these events and promoting an active lifestyle.

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