Angelica Altamira’s Post

“We have the opportunity to change marketing for the better for consumers, brands, and everybody.” Roku shared their excitement around data collaboration at #RampUp24. Discover more here: https://lnkd.in/gKnvZARk

RampUp 2025 is coming! Mark your calendars and get ready for the event of the year. Stay tuned for more details – you won’t want to miss it! #RampUp2025 https://lnkd.in/gUr_MBny

Everyone is talking about CTV, but why is it so popular? In the newest episode of "Here's the deal..." LiveRamp's Adam Paul shares why Connected TV is a hot topic and how advertisers can keep up.

Exciting news! LiveRamp just rolled out the newest version of LiveRamp’s Data Collaboration Platform, and it’s designed to fast-track value for marketers. From building your own first-party identity graphs to unlocking immediate insights through clean rooms, we’re making it easier than ever to deliver personalized experiences to your audience.

The Hershey Company is serving up smarter ads with LiveRamp’s Clean Room. By mixing data like they mix chocolate, they’re reaching more people and getting better results. A win for both ads and candy lovers! https://lnkd.in/gRxkAdgu

Indeed boosted reach by 54% and response rates by 20% with LiveRamp’s identity solutions. See how they’re thriving:

Hitting every target like Robin Hood 🏹 Trying to connect data across the digital ecosystem can feel like shooting arrows in the dark. But with LiveRamp's Live/Connectivity, you’re Robin Hood with perfect aim — connecting every digital identifier, reaching your audience at scale, and making sure every ad hits the bullseye. https://lnkd.in/gyHFZYch

Indeed boosted reach by 54% and response rates by 20% with LiveRamp’s identity solutions. See how they’re thriving:

Managing a media strategy without the right tools is like trying to solve a Rubik's Cube—while blindfolded. Luckily LiveRamp's suite of insights will unscramble your data puzzles. Watch the demo and see how we solve it, no cheats needed! https://lnkd.in/gpxjMav5

Trying to determine your return on ad spend? You’re not alone. That's why organizations are shifting focus from data collection to measurement optimization in 2024. Check out this new report by Wakefield Research to: 👉 Learn what’s top-of-mind for leading marketing, advertising and brand management executives 👉 Find out how data collaboration can help you unlock the full potential of your data 👉 See why data clean rooms are key to illuminating better measurement and richer insights Download now: