Huge news has hit the Motor Sports world this week with the owner of Formula 1, Liberty Media, announcing a takeover of the MotoGP motorcycle racing league.
Liberty Media will acquire approximately 86% of MotoGP’s parent company, Dorna, who will remain as an independently run company based in Madrid, Spain.
Dorna chief executive Carmelo Ezpeleta, said “This is the perfect next step in the evolution of MotoGP, and we are excited for what this milestone brings to Dorna, the MotoGP paddock and racing fans”.
The convergence of two leagues presents plenty of exciting opportunities for both bodies with Gemba’s Managing Director Andrew Condon posing several questions. Will there be more races in the Middle East and the US? Will MotoGP and F1 leverage infrastructure and race on consecutive weekends? Or will we see the emergence of crossover athletes between leagues? Ride to Survive anyone?
Gemba Insights shows that 21.2% of Australians are fanatics of Formula 1, potentially opening the door for the fanbase of MotoGP to increase under Liberty Media’s management.
Sign up to the Gemba 3Peat newsletter to keep up-to-date with all things sport and entertainment. Link in comments #Gemba3Peat
Manager at Saroya moto
8moLooking good 😊