Alpha Story’s Post

The attention on social media is shifting for several key reasons and marketers must adapt to these shifts by embracing innovative strategies, focusing on authenticity, and leveraging new platforms and formats to capture and maintain audience attention. Platform Shifts: Social media platforms are refining algorithms and strategies, impacting marketing approaches. Meta's Changes: Meta has reduced promotion of news content and penalized link posts, influencing publishers to seek alternatives. Reddit's Growth: Reddit's monthly visitors nearly tripled after a partnership with Google, leading to increased referral traffic and interest from publishers. LinkedIn Engagement: LinkedIn is seeing increased engagement, particularly through LinkedIn newsletters, despite efforts to push publishers towards Premium subscriptions. X's Decline: X (formerly Twitter) is experiencing a drop in advertiser spend, leading marketers to shift budgets to other platforms like Snapchat and Reddit. Budget Shifts: Snapchat and Reddit have seen significant increases in SMB ad spend due to X's declining appeal. Emerging Opportunities: As platforms evolve, there are new opportunities on emerging social media apps that may be worth exploring for marketing efforts, especially ahead of major events like the Christmas season. Meta's Ad Tools: Meta's updated Advantage ad tools offer new AI capabilities, but broader expansion is prompting brands to explore other platforms for better reach and results. #socialmedia #technology #socialplatforms #AI #meta #brands #marketing

Sorry, folks. Facebook isn't going anywhere. 👇 🗞️ Here's what I read about yesterday: Meta, the parent company of Facebook and Instagram, has shared another strong performance report that shows a 25% year-over-year increase in revenue 💰 AND a 6% year-over-year increase in daily active users of Facebook 👥 (2.11 billion on average in December 2023). That said, the whole "Facebook is dead" narrative doesn't hold much truth. The platform is, in fact, still widely popular and it's growing. 📈 Facebook is a critical piece of the social media landscape. Because of this, it remains a go-to for advertisers; they have the opportunity to reach their target audiences which exist within the billions of people who check the app daily. So, while newer and more exciting platforms like TikTok may be getting a lot of attention, there's no denying that Meta platforms remain top dog in the market. 💪 Tell me: ❓ Are you active on Facebook daily or at least regularly? ❓ What do you primarily use Facebook for? ❓ If you own a business or work in marketing and advertising, are you running ads through Meta? Here's the piece from Social Media Today if you'd like to read further: https://lnkd.in/gXiwuTjP #inthenews #meta #facebook #facebookadvertising #metaverse #metabusinesssuite #metabusiness #zuckerburg #dailyactiveusers #socialmedianews #socialmediatoday #facebookads #socialmedialandscape #advertisingindustry #marketingindustry #marketingnews

Your weekly dose of social gossip is here 😎 🚀 A significant factor in increasing your Instagram reach depends on the post share rate. The higher your reach-to-share ratio is, the more likely your account will reach the masses! 🚀 Meta is introducing video ads for Automated Catalog Product Ads! It’ll allow advertisers to include video assets. Advertisers can leverage the AI in Advantage+ solutions to pinpoint ideal users, deliver impactful content, and drive conversions. 🚀 LinkedIn has introduced labels to increase transparency and authenticity on the platform. These labels will help users identify posts created with AI’s help! 🚀 X users will no longer see the number of likes on posts. Only they know what is happening with the platform now with these random updates! 🚀 YouTube is introducing a new process for creators! Creators can see video timestamps for policy violations in uploads, aiding demonetisation concerns. On appeal, creators can get specific timestamps. This helps in fixing things. Follow The Hype Capital ™️ for all things social and hype! #x #fb #meta #gossip

Yesterday’s META blackout in the UK sent shockwaves in our Digital Marketing World! As a digital marketer or business owner, we all know the drill – Facebook, Instagram, WhatsApp – these platforms are our lifelines for reaching audiences, driving engagement, and boosting brand visibility. But guess what? When the lights go out, it's chaos! 🕯️💼 Suddenly, our campaigns are adrift, customer queries pile up unanswered, and sales take a hit.💔 Let’s chat, folks! How did you weather the storm? What strategies did you deploy to stay afloat during the outage? Share your experiences and insights below! Let’s turn this unexpected disruption into a learning opportunity together!  #DigitalMarketing #SocialMedia #FeedbackWelcome #meta #breakdown Team Core Marketing Solutions #CoreMarketingSolutions #DigitalMarketingAgencyuk #tools #websites #socialmediamarketinguk #SEOUK #SMMUK #MetaadsUK #GoogleadsUK

#instagramdown #facebookdown #metadown 🌐💡 As a Growth Manager at Digimotive, witnessing the temporary outage of Instagram, Facebook, and Meta serves as a poignant reminder of our reliance on digital platforms for connectivity and communication. This disruption underscores the importance of diversifying our digital strategies and investing in robust, multi-channel approaches to reach our audiences effectively. Let's leverage this moment to rethink our digital presence and explore innovative ways to engage with our communities beyond the confines of any single platform. #DigitalResilience #AdaptAndThrive 🚀📈

𝐆𝐞𝐧 𝐙 𝐢𝐬 𝐋𝐞𝐚𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐋𝐢𝐤𝐞𝐬 𝐁𝐞𝐡𝐢𝐧𝐝: 𝐇𝐨𝐰 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐢𝐬 𝐑𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 Gone are the days of meticulously crafted feeds and endless selfie spirals. Today's social media landscape is undergoing a dramatic transformation, driven by a powerful force: Gen Z's desire for real connection. 🌟 𝐅𝐚𝐫𝐞𝐰𝐞𝐥𝐥 𝐭𝐨 𝐕𝐚𝐧𝐢𝐭𝐲 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: Platforms built solely on the pursuit of "likes" and followers are losing their grip on this digitally native generation. Gen Z is fed up with the inauthenticity and negativity that often plagues social media, and they're making their voices heard. 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 "𝐑𝐞𝐚𝐥": This shift in consumer preference is fueling a rebranding revolution across major platforms: 𝐓𝐢𝐤𝐓𝐨𝐤: This platform has cleverly positioned itself as the new "entertainment platform," prioritizing fun, engaging content that fosters genuine connections. 𝐒𝐧𝐚𝐩𝐜𝐡𝐚𝐭: Remember when it was just a way to send disappearing photos? Snapchat is going back to its roots, re-emerging as a "camera company" that emphasizes capturing fleeting moments with friends – a stark contrast to the staged perfection often seen elsewhere. 𝐌𝐞𝐭𝐚𝐦𝐨𝐫𝐩𝐡𝐨𝐬𝐢𝐬 𝐚𝐭 𝐌𝐞𝐭𝐚: Facebook's recent rebrand to Meta reflects a broader shift towards the "metaverse," a virtual world focused on building meaningful connections that transcend physical limitations. 🌟 𝐓𝐡𝐞 𝐆𝐞𝐧 𝐙 𝐄𝐟𝐟𝐞𝐜𝐭: As Gen Z's influence as consumers continues to grow, their preference for genuine communication will undoubtedly reshape the future of social media. Platforms are actively adapting, and businesses need to take note. 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬: Creating content that prioritizes authenticity and fosters real connections is no longer optional – it's essential for capturing the attention of Gen Z. 👉 Join the Conversation! Share your thoughts on how businesses can adapt to Gen Z's evolving social media preferences. 👉 What are some innovative ways to create authentic content that resonates with this powerful demographic? 👉 Follow Silverstone Technologies Pvt. Ltd. for more interesting Content. . . . . #GenZ #SocialMediaMarketing #TheFutureofSocialMedia #AuthenticityMatters #SilverStoneTechnologies

Surprised by How Politics Shapes Digital Ads? We Are. As my daughter and her two cousins launch their brand Terribyme, I’ve been observing digital marketing—and wow, the impact of politics on where you can advertise is surprising. @Meta and @Instagram let you advertise almost anywhere, but @TikTok? It all depends on where your account is registered. This can make or break a global campaign for individuals and small brands. Anyone else navigating these challenges? How are you managing regional restrictions? #DigitalMarketing #TikTokAds #BrandStrategy #Terribyme #meta #instagram #facebook

Yesterday’s META blackout in the UK sent shockwaves in our Digital Marketing World! As a digital marketer or business owner, we all know the drill – Facebook, Instagram, WhatsApp – these platforms are our lifelines for reaching audiences, driving engagement, and boosting brand visibility. But guess what? When the lights go out, it's chaos! 🕯️💼 Suddenly, our campaigns are adrift, customer queries pile up unanswered, and sales take a hit.💔 Let’s chat, folks! How did you weather the storm? What strategies did you deploy to stay afloat during the outage? Share your experiences and insights below! Let’s turn this unexpected disruption into a learning opportunity together!  #DigitalMarketing #SocialMedia #FeedbackWelcome #meta #breakdown #uk Team Core Marketing Solutions #CoreMarketingSolutions #DigitalMarketingAgencyuk #tools #websites #socialmediamarketinguk #SEOUK #SMMUK #MetaadsUK #GoogleadsUK

Exciting news alert! 📈 Meta has just shared some fascinating insights into Instagram's revenue performance, giving us a fresh perspective on growth potential. 🚀 Get the scoop on how this could shape the future of social media marketing! #InstagramInsights #Meta #SocialMediaTrends