Alpha Aesthetics Partners’ Post

A holistic approach to marketing must include research. Skipping the research and going straight to marketing and advertising is a recipe for waste and missed opportunities. It's time to ditch the guesswork and embrace data-driven decisions. 🎯 🎧Listen to the full episode of Bullhorns & Bullseyes with Tom Nixon and Emily Bielak from The Martec Group and learn how to avoid these common pitfalls in your marketing strategy! 🎙️ Slow down and learn who your ideal customer is and why they buy from you and you'll speed things in up in the long run. ▶️ Watch On YouTube: https://lnkd.in/gxPQSz_g 🎧 Listen On Spotify: https://lnkd.in/gKdRaiPN 🙏 Please Support Bullhorns & Bullseyes: Like, share, comment, & subscribe! #journeymapping #digitalmarketing #marketresearch #segmentation #marketingtips

In her recent interview with Konsyg, our CEO Astrik Mkrtchyan discussed Wavess and the crucial problem we're solving: the #unpredictability of marketing outcomes. 🎙️ At Wavess, we leverage AI to predict and enhance marketing campaign performance before they go live, drastically reducing launch times from weeks to seconds and cutting marketing budgets by up to 80%. 🚀 Astrik also highlighted our focus on LinkedIn marketing for the financial industry, with plans to expand into retail and software development sectors. Our goal is to improve marketing #ROI by providing clarity and predictability across various strategies and channels, targeting industries known for high marketing spend but low success rates. 💡 When it comes to our ideal clients, we cater to marketing agencies and B2B scale-ups with a significant LinkedIn presence. Agencies typically manage multiple high-value projects, while B2B companies benefit from our solutions if they have dedicated marketing, sales, and customer success teams. 👥 One success story that illustrates our impact is our collaboration with a marketing #agency in Dubai. Facing challenges in targeting diverse clientele, they used our AI-powered solutions to optimize their campaigns, resulting in significant increases in client engagement, conversion rates, and overall campaign performance. 📈 Tune in to Spotify to listen to the full podcast episode: https://lnkd.in/e2yqTSzj #MarketingAnalytics #PredictiveMarketing #MarketingROI #LinkedInMarketing #MarketingTech

On the latest episode of Open Market: 4 ways to win with adtech marketing. This is actually a slide from my pitch deck. Eric Franchi and I go through examples of companies/people who do all 4 things well and explain the pitfalls/steps to execute on each strategy. Here are the 4 ways and examples of people/companies that do them well: 1) Own narrative white space (Brian O'Kelley / Scope3) 2) Share unique insights/data (Krzysztof F. / Adalytics) 3) Lead the conversation with ideas (Ari Paparo / Marketecture Media) 4) Be prolific, present, and personable (Matt Barash) Of course, these ways to win aren't mutually exclusive. Many companies/people, including those mentioned above, pursue multiple paths to building their reputation and relationships (which is the point of B2B marketing). Check out the episode on Spotify, Apple, and wherever else you get your pods.

"As marketers, we are here to sell" There is a fallacy in marketing that 'brand marketing' is not about selling, leave that to the performance teams. I don't hold that belief. It may not be as direct in terms of measurement, but brand marketing is to create downstream intent and consideration + reinforce brand loyalty with current consumers. I really resonated with Oana's take on this, as well as that as marketers, we need to be practitioners & curious. Question assumptions and be closer to consumers and consumer behavior. We dived into how brand and performance should work harmoniously to sell, & how to be closer to the consumer to deliver better marketing. Full episode is available now on Spotify, Apple & YouTube. Links in the comments.

Brand is long term, marketing is short term. We need both. And done right, both should sell. #marketing #branding

Every marketer knows the value of competitive analysis — but how often is it being executed? Performing a little recon after certain seasonal periods can unlock valuable insights and inform your strategy moving forward, too 👀 🔍 #competitiveanalysis #socialmediamarketing #socialmediaconsultant Catch the full Marketing Roundtable Episode 15 on YouTube and Spotify 🎧

We say this a lot because somehow each episode turns into our favorite but, last week we had the privilege of interviewing Chris Hood. With over 35 years experience in multiple digital industries from movie to music, working with some of the biggest companies such as Fox, Google, and Universal, Chris is a wealth of knowledge on innovation and what it takes to build a successful company that is focused on customer satisfaction. Chris is also the author of @customertransformation in which he dives into customer focused marketing and business through a seven staged strategy for attaining customer alignment. Be sure to listen to the full Synovial Marketing Masterclass episode available on Spotify and Apple Podcast and leave a review to let us know what you think of the show! #customertransformation #businessinnovations #challenges #problemsolving #newidea #uber #innovation

Great conversation from Chris Walker and Andrew (Drew) Smith on objective attribution. It's not just about multi-touch or single-touch. ❌ It's not the inherent gaps in digital attribution and the benefits that self-reported attribution can bring to the table. ❌ There's a balance needed. You can't just use one piece of software that uses first touch attribution or last touch, etc. to make strategic decisions. In the same way you can't just use self-reported attribution or a 10K MMM that takes 5 years to build. You need multiple perspectives ESPECIALLY the ones that peek into dark social and other offline sources. At the same time you have to be aware of a fractured ecosystem. If each department or program has its own model, they are naturally incentivized to prove their effectiveness and you'll get some conflicting data that leads to stalemates. There are some ways to safeguard against this: * Use attribution models that make sense for the lifecycle stage ✅ * Break apart data silos across teams and use a single system (CRM or other SSOT) to get everyone on the same page ✅ * Know there are inherent biases and *ideally* have a C-suite level top-down attribution authority who can make strategic decisions in addition to bottom-up reporting from departments. There are a lot of benefits of removing this function entirely from the company to bypass politics and get a true impartial perspective. ✅ If you haven't take a look at Andrew (Drew) Smith's podcast - definitely worth a listen! Attribution Nation: https://lnkd.in/g87MHSny

In yesterday's Marketing Measurement Matters episode, we talked about the importance of understanding one's business goal before diving head-first into the most sophisticated marketing measurement stack. Even if discussions about the right MMM algorithms and bayesian vs. frequentist approaches are interesting for the experts, we mustn't forget, that Marketing Measurement is not an end in itself... Listen to the full episode on Spotify, the link is in the comments.

Here's a 56-second overview of the process we've used to generate over $100M in attributable revenue for 8 and 9-figure ecommerce brands: First, we build a forecast: ➝ Using historical data, unit economics, all existing numbers ➝ Based on an intimate understanding of the business Second, we align with our clients on in-ad account targets: ➝ These level up to aMER target ➝ Which levels up to a profitability target ➝ Which ties into your overall revenue target Third, we tie clients into our host of creator services: ➝ Influencer/product seeding, CGC/UGC collection ➝ Gets the creative flywheel moving ➝ Generates the content needed for paid media Finally, we plug in high creative volume to the ad account: ➝ Testing as much creative as possible ➝ Using cost controls (creative, not spend as a lever) ➝ Pulling that lever to the max to unlock performance This is Kynship 3.0 in a nutshell and what you've seen us talking about with our recent podcast and logo changes. But if you want to learn more about our full scope of services, shoot me a message 🤝