Alliant - The Audience Company’s Post

Spot on! 🎯 Transactional data is key to predicting behavior and driving strategy. If you’re still relying only on 1st party data, let’s talk! 💳🔍

Struggling to decode the future consumer? Feeling lost in a sea of ever-changing buying habits? 💭 If you’re in the retail, advertising, or FMCG industry, this one’s for YOU! 🎯 Following the success of our Marketing and Advertising Industry Dinner back in March, we are back for another insightful evening! 🥂 🔍 What: Future Consumer Intelligence 📍 Where: London 📅 Date & Time: Wednesday 11th September, 7pm We'll be diving deep into what makes customers tick, how to connect, and most importantly, how to win their loyalty. ❤️ Think of it as your chance to see beyond the shopping basket and unlock the secrets of predictive consumer analytics. Network with industry leaders, share insights, and make connections that will propel you ahead of the curve. 🚀📊 🛒 ⚡️Limited Spots Available! Only 18 spaces left. DM Nicola Eddington or comment below to secure yours & a guest's spot and join the conversation. 🤝 #consumerbehaviour #marketing #advertising #fmcg #retail

Evolving consumer sentiments? Measure brand awareness, satisfaction, and more with our versatile tracker studies! Get Reliable data from hyper-niche digital panels for short/long-term insights with Borderless Access Connect. Know More: https://bit.ly/36Refz6 #BorderlessAccess #insightswithBA #DMRsolutionsbyBA #consumersentiment #marketresearch #consumerinsights #consumerbehaviors #insights #digitalpanels

A new report from Coresight Research, commissioned by NIQ, explores how brands are approaching the challenges of measuring retail media performance, from top concerns, the importance of real-time data sharing, and the role of enhanced measurement in unlocking the full potential of retail media networks.

Placer.ai tracks up-to-date consumer location intelligence and demographic insights to identify different trends in the retail market to better analyze past performance, as well as forecast the future. For this report, Placer.ai details the top 10 retail brands to watch in 2024. The list includes a variety of companies, from New Balance ditching the "Suburban Dad" demographic and becoming more fashionable, to Trader Joe's continued success with the younger generations due to the company's focus on sustainability and social responsibility rather than typical marketing efforts. What brands do you think will have a great year in 2024 that Placer.ai missed? Be sure to read the report at the link below to see what other companies made the cut. #DTMGroup #retail #CRE #commercialrealestate #wisdomwednesday

In marketing, there’s a long-standing saying: Only half of your ad spend is effective, but you’re never sure which half. Retail data can help you aim to ensure every impression reaches the right audience and can allow you to hold media accountable for results. Hear The Trade Desk’s Kendra Manzo explain how retail data can help you measure the success of your efforts in near real-time in The Trade Desk Edge Academy's Retail Revolution series: https://bit.ly/3xf1TCz #TheTradeDeskEdge

Actionable insights and perspectives from across the retail industry —delivered FREE to your inbox every quarter. 👉 Stay ahead of consumer trends and the evolving store experience 👉 Keep up with insights & creative actions that help brands think ahead 👉 Plus a whole lot more to keep you in the loop! All fresh. No spam. ➡️ https://lnkd.in/dWyUFwa #RetailNews #RetailTrends #RetailDesign

Harnessing retail data represents the next frontier in digital advertising, promising unparalleled insights into consumer behavior and preferences, driving more compelling and effective marketing strategies. Thanks Tejinder Gill & The Trade Desk #retailmedia #retaildata

40% of True-Luxury consumers are expecting to spend more on luxury goods next year. However, the online shopping experiences of luxury brands have lower satisfaction compared to mass retail and pure online players. The ninth edition of the True-Luxury Consumer Report from Boston Consulting Group (BCG) and Altagamma highlights the elements underestimated by brands that contribute customer dissatisfaction with the digital experience. Explore the full report here.

This week I attended the Path to Purchase Institute's #RetailMediaSummit and sat in on a great fireside chat featuring Hy-Vee’s Jessica Hendrix. The discussion focused on the role retail media continues to play in the evolution of commerce marketing. Here are some highlights including what to expect in the year ahead: *Media partners will need to build centers of excellence within their organizations *The IAB's retail media standards will impact businesses and help improve reporting, but tech and platforms may have to adapt their models to align with the guidelines *We’ll see greater clarity on first-party data, which will be essential as the industry sees the impact of cookie deprecation *Companies will be challenged to find the right talent to support their initiatives It’s exciting to witness the innovation taking place in #retailmedia and the development of standards to advance the industry. Alliance for Audited Media #auditedmedia