Alliant - The Audience Company’s Post

Digiday Media Buying Summit is less than a week away in sunny Palm Springs! Connect with our team to discover how Alliant’s data solutions are delivering impactful results for brands and agencies across channels. PLUS, don’t miss Christopher Morse on stage on Day 1, where he’ll be breaking down common data misconceptions. Let’s talk strategy—schedule a time to meet with us: https://hubs.ly/Q02SL6Jh0 #DigidayMediaBuyingSummit #DataDrivenMarketing #AlliantAudiences

Amazon Prime Big Deals Day returns on October 8-9, bringing Prime members 48 hours of exclusive discounts! Last year, this event launched the holiday shopping season, with purchases of over 150 million items from third-party sellers. Did you know Alliant offers audiences tailored to reach deal-seeking shoppers? Discover our taxonomy of 2,600+ audiences, including Amazon Buyer Propensity and Amazon Big Spenders, to connect with these high-intent consumers: https://hubs.ly/Q02SwHR40 #AlliantAudiences #PrimeBigDealsDay #AmazonAudiences #DataDrivenMarketing

Turn challenges into BIG opportunities in direct mail 📬! Join our live webinar on October 29th, where experts from Alliant, Media Horizons and Tri-Win Direct will share strategies and real case study examples to boost direct mail volume and performance in 2024 and beyond. Don’t miss out—register today: https://hubs.ly/Q02Smm-w0 Webinar: Delivering Growth in Direct Mail 📆 Tuesday, October 29 ⌚ 1-2 PM EDT #DirectMail #MarketingStrategy #DataDrivenGrowth

Joker: Folie à Deux hits theaters today! 🎬 Whether it's DC Comics enthusiasts, Lady Gaga fans, or thrill-seeking film buffs, this movie will captivate audiences of all kinds. With Alliant’s 2,600+ audiences, your campaigns can also leave a lasting impression on cinema lovers and pop culture fans alike. Explore our full taxonomy across streaming, TV viewership, and more: https://lnkd.in/gyq27sTn #AlliantAudiences #JokerMadness #AudienceTargeting #WhySoSerious

Alliant is proud to sponsor the Digiday Media Buying Summit in a few weeks! Catch Christopher Morse on stage as he tackles common data misconceptions and shares how agencies can overcome them to transform into irreplaceable strategic partners, meeting the growing demands of brands. Don’t miss it! 🗓️ Date: October 15, 2024 🕒 Time: 3:35 PM #Digiday #DigidayMediaBuyingSummit #AudienceTargeting #DataStrategy

We’re excited to welcome some incredible new faces to the Alliant team! Each one brings a unique blend of skills and fresh insights, empowering us to keep delivering best-in-class data solutions for our clients. Get to know our talented new team members in our latest blog post: https://hubs.ly/Q02RvWj40 #LifeatAlliant #AlliantTeam #NewHireSpotlight

Proud to announce that Alliant has been recertified by IAB Tech Lab and Neutronian for data transparency and quality—marking our second consecutive year of recognition! 🎉 This achievement reaffirms our commitment to setting the bar for trust, transparency, and excellence in today’s privacy-first world. Looking to elevate your next campaign? Connect with our team and discover how Alliant’s (re)certified, top-ranked data solutions can power your marketing success: https://hubs.ly/Q02RlGVW0 #Neutronian #IABTechLab #DataQuality #DataTransparency

Assembling the right Advanced TV tech stack? Independence is key! In a world where Advanced TV is evolving rapidly, keeping your tech stack independent empowers brands to adapt and innovate faster. No lock-ins, no limits—just the flexibility you need to keep up with the ever-changing landscape of modern TV advertising. Discover why an independent approach is essential to success in our latest article featured on Streaming Media Magazine: https://hubs.ly/Q02RfS530 #CTV #DigitalTV #MediaMeasurement

Alliant is a proud sponsor of Digiday Media Buying Summit, October 15-17 in Palm Springs, CA! Don’t miss the chance to connect with Christopher Morse, Alejandro Calderon, Zach Rybicki, and Peder Terjesen, and learn how Alliant’s data solutions are driving success for thousands of brands and agencies across multiple channels. Secure your meeting today: https://hubs.ly/Q02QW9VT0 #Digiday #DigidayMediaBuyingSummit

As brands look to move on from Oracle after September 30th, Alliant is here to empower a seamless transition of current and future marketing efforts. We'll ensure preferred audience segments are available on DSPs and other data marketplaces, so your 2024-25 planned campaigns continue without interruption. Alliant Audiences are available for immediate activation across all major platforms, and our team of specialists is ready to assist in remapping segments or recommending alternative audiences to replace Oracle's branded data. Whether you’re already using Alliant Audiences or looking for a new data partner, check out our latest blog for insights on planning your next steps: https://hubs.ly/Q02QLQrs0 #DataDrivenMarketing #MarketingStrategy