What drives iconic brands to refresh their logos? As consumer preferences change, companies must evolve to remain relevant. A logo represents the brand's visual identity. So when offerings extend beyond existing products and services, brands must realign their visual identities accordingly. Major logo redesigns show corporate commitment to values and visions. By transforming their look, brands reshape themselves to connect with shifting consumer preferences. #brandmarketing #brandcolors #brandingstrategy #brandideas #brandidentitydesigner #brandidentitydesign

"Is it time to give your brand a new face? 🔄 GHACK is here to guide you through the rebranding journey. From refreshing your visual identity to aligning with current trends, we know when and how to reinvent your brand. Let's make your brand stand out and speak to the new age! #RebrandingWithGHACK #BrandTransformation #MakeoverMoments"

Dive into the world where each shade tells a unique story of innovation and style. Choose excellence with us and witness your brand's visual identity transcend expectations. #EEMBranding #ValuedCustomers #MemorableImpression #CustomerEmpowerment #SmartMarketing #BrandStrategy

Crack and Learn Together #Day29 In the enchanting realm of brand identity development, Style emerges as the visual language that breathes life into a brand. It encompasses shapes, colors, and textures, weaving an aesthetic tapestry that captures attention and cultivates recognition. Themes, on the other hand, are the narrative threads that stitch together a brand's story. They resonate through symbols and messages, etching a memorable melody in the minds of consumers. These elements collectively orchestrate Consumer Impressions, the magical aftermath where perceptions take shape. Understanding the dance of Style, Themes, and Consumer Impressions is the key to crafting a brand identity that not only speaks but resonates in the hearts of its audience. 🌟 #BrandIdentity #StyleAndThemes #ConsumerImpressions #BrandMagic #CrackandLearnTogether

Crack and Learn Together #Day31 In the world of branding, how a brand looks speaks volumes. Shapes, colors, and typefaces come together to create a visual identity that captivates and leaves a lasting impression. Just like a face tells a story, a brand's vision sets the tone for its personality. From the bold angles to the vibrant hues, every visual element plays a role in making a brand stand out. 🚀 Elevate your brand's visual game and let it speak the language of recognition! 👁️🔍 #BrandAesthetic #VisualJourney #ShapesColorsTypefaces #CrackandLearnTogether

Color isn’t just aesthetic, it’s strategic. From the excitement of red to the calm of blue, colors influence how your audience feels about your brand. At Design Oxyll, we use color psychology to create compelling brand identities that resonate. Let’s collaborate to craft a color palette that speaks for your brand. #DesignOxyll #Branding #ColorPsychology #MarketingStrategy #BrandIdentity

It’s okay to pivot - I promise 🫶🏾 One thing I come across often, is business owners who have become overly attached to their brand identities… …but it’s okay to switch things up if they aren’t working! In 2021 my brand looked very different and after realising it wasn’t doing what it was supposed to do, I changed it. Not because I didn’t love my brand, but because the true essence of my business wasn’t being conveyed through the visual identity I had at the time. So did I keep doing the same thing and expecting different results? NO I went back to my strategy and refreshed my brand! Maybe you should too 👀 #brandidentity #graphicdesigner #brandstrategy #branding101programme

A great tagline is like a mini-mission statement for your brand. It should encapsulate your brand's identity, values, and promise in just a few words. Here's how to craft a tagline that leaves a lasting impression! #Tagline #BrandMessaging Learn more about crafting taglines at https://lnkd.in/e9izRxxf

Valentines Day 🤝🏼 Sweethearts Our Graphic Designer Zoe recently analysed Sweethearts' new "Situationship" candy campaign - a limited edition Valentine's Day product aimed for those in complex relationships. By using modern terms like "situationship," Sweethearts gave their classic conversation hearts a timely twist. An interesting branding evolution to connect more authentically with today's consumers. Adapting brand assets to align with audiences values and culture, while retaining familiar elements, can be a smart move. But it raises questions - how far should iconic brands shift to stay relevant? When does evolving go too far? Is there a line between progress and losing brand essence?

Firstco came to Restless with a challenge: revamp our identity, but keep the soul intact. Challenge accepted, mission accomplished! 💪 We delved deep into the Firstco universe, weaving a brand tapestry that stands out and unites the team under a shared purpose. Here's what went down: 🎨 Brand Development: We sprinkled some Restless magic to elevate the brand essence 📝 Naming and Messaging: We crafted a narrative that resonates 👁️🗨️ Visual Identity: The logo got a makeover without losing its essence 📜 Guidelines: Because every great brand needs a rulebook The result? A refreshed Firstco with a bold new identity 👇 https://lnkd.in/eedgJ_44 #B2BBranding #BrandCaseStudy