Alex Khan’s Post

Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy

Is eyes on attention the only kind of attention that's important? Our recent research with Amplified Intelligence proved that indirect (eyes around the ad) attention is also valuable, specifically for long-term brand growth and when considering efficiencies. Get the full overview in this article by Karen Nelson-Field PhD

Before you can capture and measure someone’s full attention, you first need to understand how attention works. New research from Amplified Intelligence and Pinterest, uncovers, for the first time, how advertisers can harness the combined power of “active and passive attention” to drive actions like site traffic. Read Amplified Intelligence's latest piece on the power of Passive Attention by Karen Nelson-Field PhD 👉 https://lnkd.in/gdEjTPtZ

🌟 New Pinterest Insights: How Brands Can Connect with Gen Z 🌟 According to Pinterest's latest report, Gen Z makes up 42% of their monthly user base and is more engaged than other generations, using the platform to search and save at higher rates. Gen Z is turning to Pinterest to discover ideas that resonate with their lifestyle and interests. Brands should focus their efforts on creating engaging visual content that builds long-term connections. As users are inspired to save and revisit your Pins, over time those connections turn into brand loyalty and conversions. Make sure Gen Z knows where to turn when they're searching for relevant inspiration, tips, or products down the line. If your brand has struggled to keep up with Gen Z's evolving tastes and fast-paced trends, don't ignore Pinterest's tools like Pinterest Predicts. For detailed strategies, check out the full Pinterest report: https://lnkd.in/gT_QG_8p #GenZMarketing #DigitalMarketing #SocialMediaStrategy #BrandEngagement #Pinterest

Just attended Pinterest Presents 2024: The Global Marketing Event of the Year! ✨ One of the most visually stunning, informative, and on-brand webinars I've ever attended! The creative direction from start to finish was so captivating, I couldn’t take my eyes off the screen🎯 Whether you're a CPG, e-commerce, banking, or tech marketer, the message was clear: Pinterest is a full-funnel powerhouse, taking brands from inspiration to action like never before. My biggest highlight? Tracy-Ann Lim, Chief Media Officer at JP Morgan, dropping this gem: "Data turns into insight, insight leads to bigger and better storytelling. And that allows a business to market in a way that's authentic, adds value and helps consumers."💡 #Pinterest #PinterestPresents #Marketing

Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging: Some valuable tips and pointers from the Pinterest team. https://bit.ly/4c6LjEE

Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging: Some valuable tips and pointers from the Pinterest team. https://bit.ly/4c6LjEE

Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging: Some valuable tips and pointers from the Pinterest team. https://bit.ly/4c6LjEE

What's getting pinned in 2024? TURNER takes a look at some of the top Pinterest trends for the upcoming year — and offers a few tips on how brands can leverage them.

We (Gen Z) broke the marketing funnel. "This generation is growing up with radically different priorities, influences, and technology than previous ones, causing their path to purchase to blur." -Archival As my expertise in marketing intersects with diversity, equity, inclusion, and justice work, I can confidently agree with this article in a lot of ways that our priorities are much different. These differences morph the marketing landscape from how previous generations defined it. 💡When asked where we most often learn about new brands, products, services, and experiences, 57% of folks said YouTube and 53% said TikTok according to Archival. 💡73% of Gen Z prefer to make a purchase in store compared to 27% that have a preference for online shopping. This comes after 66% of respondents said they do plenty of research because they do not trust brands' advertisements on products rather than impulsively buying. 💡43% of Gen Z are discouraged from purchasing if there are too many sponsored/promoted posts or ads being served to them. What do you think about this?