Alexey Milovanov’s Post

Tiger explains why the new deal between the PGA Tour & SSG is "sports history". ⛳️ 🐆💰 $3bn is certainly a huge boost to the game. It also suggests investors see growth potential in the sport as a commercial entity. It also puts the PGA more on a par with LIV in cash terms. Ultimately you still need the star factor in the "show" to bring in cowds and the viewing figures. Epic battles on the closing holes of majors and on-course sporting rivalries between the top players. Will Is giving the players an equity stake opportunity enough to see off more defections to LIV? We'll see - but the timing of the announcement just before the new LIV Golf season opener in Mexcio can't be lost on golf fans. Do you think this makes the PGA/LIV merger more or less likely? https://lnkd.in/eqnAmaCS

🎉🏌️♂️ Welcome to the World Series of Golf! 🏌️♀️🎉 Have you ever wondered what it would be like to combine golf with poker? That's exactly what we do at the World Series of Golf! Our unique #patented method of play is all about skill, strategy, and a bit of luck. Here's a quick and simple breakdown: What is the World Series of Golf? 🌟 The World Series of Golf is a thrilling competition where players bet on their golf skills, just like in poker. Each hole is like a round of poker where players bet, raise, or fold based on their confidence in making the next shot. The player with the best combination of golf skills and betting strategy wins the pot for that hole. How it Works: The Basics 🏌️♂️💰 1. Ante Up: Before each hole, players put a set amount of money into the pot. 2. Tee Off: Everyone hits their tee shots. 3. Betting Begins: After the first shots, players bet on who they think will win the hole. You can raise, call, or fold just like in poker. 4. Play the Hole: Continue playing the hole, with more betting rounds after each shot. 5. Win the Pot: The player with the lowest score on the hole wins all the money in the pot. Why Sponsor the World Series of Golf? 🤝 ->Unique Format: Stand out by associating with a one-of-a-kind sports event. ->Engaged Audience: Reach a diverse and engaged audience of golf enthusiasts and sports bettors. ->Brand Exposure: Get your brand seen on TV and across our digital platforms. Join us and be a part of this exciting blend of golf and gaming. Contact us to learn more about sponsorship opportunities and how you can get involved with the World Series of Golf! 🌟 Visit www.wsg.golf to learn more. #Golf #Sports #Betting #Sponsorship #WSG #WorldSeriesofGolf #GolfTournament #SportsMarketing #GetInvolved #UniqueSportsEvent Let's hit the greens and make some bets! 🏌️♂️💸

BOLD insights on the future of LIV Golf amidst its evolving relationship with the PGA TOUR!! In the latest episode of ES Think Tank, renowned sports broadcaster Jason Zone Fisher underscores that despite the current uncertainties, this journey is "only just beginning." Read the article to know more: https://lnkd.in/g-vTfQJk Dive into his expert perspective on what lies ahead for LIV Golf, its potential impact on the sport, and many other such questions only on esfancast.tv Watch the full interview now!! #Golf #LIVGolf #PGATour #SportsBroadcasting #FutureOfGolf

🚨 Breaking News: LIV Golf announces a strategic partnership with AEG Presents, setting a new standard for sports and entertainment collaborations. This alliance aims to attract new audiences and redefine the golf tournament experience. Dive into our analysis of what this means for the future of golf. https://lnkd.in/gdv2FDc7 #sportsindustry #golf #livgolf #golfnews

A decline in golf viewership for the Masters is no surprise⛳️📉 Statistics reveal a nuanced picture: The 2023 Masters peaked at approximately 15 million viewers compared to the recent 9.589 million in 2024... The absence of a merger between LIV Golf and the PGA TOUR continues to cast a shadow over the sport's landscape. Some interesting figures: — The final round of the PGA Tour’s Phoenix Open drew just 2.38 million viewers, a stunning 35% plunge from the previous year — The Arnold Palmer Invitational at Bay Hill was watched by 2.29 million on its closing day, a 30% dip from 2023 and the tournament’s worst fourth-round number in seven years. Simply, the fact that the best players in the world are not convening very often is not helping the PGA Tour or LIV Golf. The implications are clear: without a unified front, golf risks losing its grip on both existing and potential audiences. The sport's future hinges on its ability to adapt, innovate, and ultimately, bring fans together under one banner. Let me know your thoughts on the state of play. Did you watch the final round? 🏌♂️⛳️ #Golf #Viewership #LIVGolf #PGATour #SportsIndustry

The Golfing Pyramid has gained a lot of traction over the past few weeks, driven by comments from Rory McIlroy first mentioning an "IPL style" model before pivoting towards the "Champions League style" model. https://lnkd.in/eAqnur5W There's no doubt bringing the top players together at the top of the game can create more value in the whole golf ecosystem but what model would you choose? A number of important questions remain if Golf is to use this time to unlock it's full potential. What tour is the top of the pyramid? Does a new tour need to be created? Are tours happy being feeder tours? How could scheduling work? What format should the events at the top of the game be and should they all be the same? Should they involve teams? How can this inspire and link to grassroots golf? The next few months could be extremely interesting. If you are interested, or have any particularly strong opinions on the strategy for the top of the sport then I would love to have a chat.

It's been 𝘳𝘦𝘢𝘭𝘭𝘺 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨 to follow the innovation in golf: ⛳ 2000: First TopGolf opens 2011: Golf Channel Joins NBC 2018: Popstroke founded by Tiger Woods 2019: Streaming services GolfPass and GolfTV go live 2020: TopGolf acquired for $2.6B by Callaway 2021: Mini-golf venue Puttery founded by Rory McIlroy 2021: Full Swing golf simulator acquired by Bruin Capital 2022: LivGolf created by Greg Norman and Saudi's PIF 2024: PGA Tour receives $3B from Strategic Sports Group 2025: TGL Golf League to begin 𝗦𝘁𝗮𝘁𝘀 𝘄𝗼𝗿𝘁𝗵 𝗻𝗼𝘁𝗶𝗻𝗴: 📊 • Golf is predicted to be a ~$150B market in 2025. • There are over 40 million golfers in the United States alone. • More than 50% of the world’s golf courses are in just 9 countries. 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀: 💭 ❶ It's wild how influential Tiger Woods and Rory McIlroy are...they seem to be involved in every innovation project over the last decade. ❷ The merging of technology, culture, and social gatherings can be seen in nearly every major golf announcement. I think golf has done a great job 𝘶𝘴𝘪𝘯𝘨 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 to appeal to more players. Games like padel and pickleball are doing the same thing for racquet sports.

As the Players Championship turns 50, here’s how the PGA Tour is positioning it for the future

PGA Tour has onboarded a new wave of celebrity investors from the world of music, sports, media, and entertainment. Lebron James and Drake are part of a strategic $3 billion investment in the PGA Tour. Joined by Chris Pratt, Maverick Carter, and Rich Paul, this investment aims to leverage their marketing influence and business insights to expand golf's audience. 📈 The golf industry has been booming in recent years, with participation surging globally. Since 2016, the number of on-course golfers worldwide has increased by 34%, reaching 39.6 million in R&A affiliated markets. The U.S. alone saw a 20% increase in economic impact from golf, growing from $84.1 billion in 2016 to $101.7 billion in recent years. This surge of investment coupled with the sport's increasing appeal positions the PGA Tour for unparalleled expansion and creativity, welcoming new fans and fostering exciting future prospects of the game. #GolfInvestment #PGATour #SportsGrowth #GolfIndustry #LebronJames #MaverickCarter #SportsInvestment

Riders and drivers changing seat in the middle of the season: how sponsorships and the drivers/riders market are linked? 🏍 We are in Misano for The San Marino MotoGP™ . And this is the race where some of the rider's market rumours will be eventually revealed. And the news will change the scenario. Clients often ask us what happens if a driver/rider leave the team they sponsor. Have you ever wondered what happens in terms of sports sponsorship? A relationship little investigated on the desks of sports marketing classes but very frequent in reality, is that between the so-called silly season (the market moment of drivers and teams that often takes place during the sports year) and the world of sponsorship. 🤔 How does sponsorship change if it changes who is behind the handlebars or behind the wheel? What should a sponsor who is investing in a multi-year contract do if all of a sudden the rider chooses to change team, or if the team chooses other athletes? And finally, how do you manage the continuous and natural change of sports property within a partnership program? Find it out in our full feature 👇 https://lnkd.in/eKMEe_Td #MotoGP #motorsport #sponsorship