In 2013, five friends had an idea to make a niche product: the coffee scrub and get people to take selfies of themselves in the shower covered in coffee. From the early days of making the product by hand using a cement mixer—with a group of friends over long days and late nights fuelled by lots of wine—to delivering orders to Australia Post in shopping trolleys, to today, over a decade later, having sold 30 million products into 179 countries, Frank Body grew into a household name and a brand synonymous with coffee and the cheeky Australian persona. After 11 years as Chief Operating Officer, it's time to step back from day-to-day operations, move into an advisory position, and focus on new opportunities. I'm excited to build again, collaborate with people building cool things, and work on some new ideas that have been brewing for a while. I’ve been privileged to build this business and worked alongside my best friends Steve Rowley, Jessica Hatzis & Bree Johnson. Steve will stay on as CEO to guide the business into the next phase of its journey, supported by our amazing team.
You should be so proud. Thank you for the past 7 years, your leadership and ability to manage the team so seamlessly allowed us to make decisions and action those so quickly to ensure we were top of the game in the digital space. Looking forward to our next era in the scrub world.
Enjoy the new chapter and well done on what you've built with your team. Been amazing to watch you all succeed. Look forward to hopefully seeing what you all do next.
Been amazing watching you build this from the sidelines mate. Wishing you well for your next endeavour!
Boffa, what an insane ride you've been on. Congratulations on what you've achieved and look forward to hear what you'll be up to next!
Congrats Boffa. What a journey. I’ve Been on the Frank ride from the humble beginnings of day one, couldn’t be more proud of you. May what’s next to unfold be courageous and expansive and have just as much, if not more impact than the last.
Incredible journey, congrats on everything achieved.
Amazing Boff! What a ride and so happy I got to work along side you all for a bit there. The best. All the best for what’s next! 😊
An incredible era, I can’t wait to see what comes next. Thank you for everything Boff, I’ve always admired your kindness and strategic approach to everything as a leader. Cheers to the future!
Well done mate. Keep building cheeky cool things.
Co-founder of frank body and Willow & Blake. Writer | Consultant | Investor Currently on parental leave.
2moIt's been the best, incredible tenure as COO Boff. We retire on yachts now, right? Oh no, my mistake - we are all the yachts that our children ride up and down the corridor.