Alexandre Abrantes’ Post

Thanks, LBBonline - Little Black Book for the opportunity. Hope you enjoy what Michael Aimette and I had to say. So great to have a chance to look back and talk about the work FCB New York has been doing with Michelob ULTRA. Thanks for being such amazing clients and for believing in creativity as an economic multiplier Ricardo Marques, Leah Saccoccio, Miles Ritenour, Talita Andrade, Alexis Unwalla, Ashley Williams, Marcel Marcondes and Kyle Norrington ♥️ 🔥

Had a great time this week judging the ADCC Awards and very impressed by the quality of the work. The Canadian market has shown once again the creative powerhouse it is. Thanks for having me, Michelle Ovcaric, Nancy Crimi-Lamanna and ADCC | The Advertising & Design Club of Canada! What a blast it was to share this experience with André Toledo, Mike Donaghey, Icaro Doria, Yelan Tong, Fede Garcia, Della Mathew, Shannon Murphy, Patrick Bennett, Cassidy Buzin, Mike Czako, Maria Lee, Craig Shervin, Megan Skelly. ♥️

I’m a lucky guy. From being in panels and hopefully inspiring others (but mostly being inspired), to getting on stage with the FCB team and celebrating our lions, to literally seeing a dream come true and becoming a jury member at Cannes Lions. It all happened in one week. And I’ll never forget it. Thanks for having me, Lisa Berlin, Simon Cook and Philip Thomas. Thanks Leonardo Chiesi, Rafael Ziggy, Ben Williams, Echo Li, Ana Roma Torres, Asmirh Davis, Lauren Estwick and Luciana Cani for being so thoughtful and committed in the jury room, and to our amazing jury president Louise Johnson for leading us with such grace and wisdom. A big thank you to my FCB New York and FCB Global friends who make me a better creative every day: Danilo Boer, Michael Aimette, Thomas Mori, Jim Robbins, David Justice Green, Lara Polovina, Daniel Roversi, Brei Monteiro, Diana Gonzalez Cash, Elisa Tanganelli, Logan Butler, Matthew Hamburg, Lilly Sessions, Jamie Rutherford, Alexander Beerden, Michael Schonfeld, sy-jenq cheng, Eric Benitez, Andrés Ordóñez, Susan Credle, Todd Sussman, Emma Armstrong and so many others Linkedin doesn’t let me tag anymore. And a special thanks to Ricardo Marques and the Michelob ULTRA team, Talita Andrade, Miles Ritenour, Leah Saccoccio, Alexis Unwalla, Kyle Norrington, Marcel Marcondes, who believe in the power of creativity as an economic multiplier year over year. Pretty special week. I’m so proud and even more thankful to every single one of you.

It takes a lot of people to make famous work. But sometimes it only takes one person to kill it. Last week at the Cannes Lions International Festival of Creativity, Michelob Ultra became the first AB InBev brand to get a GOLD LION for 5 consecutive years, and with the same agency. How? Simple. It drives business. Because if it didn’t, we might’ve been able to do it once, if we were lucky. But when you keep doing it year over year, it means that it’s working. Michelob Ultra has grown 41% since the partnership with FCB New York started. That is proof that creativity is indeed, an economic multiplier. Thank you and congratulations, Ricardo Marques Talita Andrade, Leah Saccoccio, Miles Ritenour, Kyle Norrington, Marcel Marcondes and the whole Michelob Ultra team. And thank you to all of those who have pushed the work beside me, and more importantly, to the one who paved the way before me. Danilo Boer, Thomas Mori, Michael Aimette, Lara Polovina, David Justice Green, Jim Robbins, Daniel Roversi, Brei Monteiro, Pieter Claeys, Roxane Schneider, Victoria Rocha, Vitor Hugo Favero, Simon Dolsten, Jamie Rutherford, Alexander Beerden, Michael Schonfeld, Pim Leeuwenkamp, Diana Gonzalez Cash, Logan Butler, Elisa Tanganelli, Lex Beltrone, Jay Marsen, Gabriel Schmitt, Samira Ansari, Adam Isidore, Stu Mair, Megan Bundy, Eric Benitez, sy-jenq cheng, Simon Fernandes, Andrés Ordóñez, Todd Sussman, Emma Armstrong. As Susan Credle says, it’s New Year’s Day in advertising. And we’re going for more.

Unreal. Extremely excited and proud. All fingers crossed!

Holy cow. We won an EMMY. AGAIN! Unreal. 🤯 Thank you and congratulations, Ricardo Marques and the Michelob ULTRA team for believing in bold work that’s more than just the usual :30 commercial break. The brand that you’re building is a reference to the industry and the results are much bigger than awards. Thanks and huge congrats to my FCB New York people. I’ve never seen a group of such talented, resilient humans who help each other and alwa push for the work to be better. And thanks to our partners who made DREAMCASTER possible, Helo, DaHouse Audio, Citizen Music 2X Emmy Award Winner. That sounds pretty cool. ♥️ 🔥 And you got to say this Danilo Boer, Michael Aimette, Thomas Mori, Roxane Schneider, Pieter Claeys, Daniel Roversi, Diana Gonzalez Cash, Jamie Rutherford, Alexander Beerden, Elisa Tanganelli, Logan Butler, Matthew Hamburg, Lilly Sessions, Eric Benitez, sy-jenq cheng, Simon Dolsten, Victoria Rocha, Vitor Hugo Favero, Brei Monteiro, Pim Leeuwenkamp Gabriel Schmitt, Emma Armstrong, Todd Sussman, Andrés Ordóñez, Susan Credle, Lucas Mayer, Will Munhoz, Talita Andrade, Miles Ritenour, Ashley Williams, Leah Saccoccio, Kyle Norrington, Marcel Marcondes and so many more. Mad love to you all.