The first half of this year has been incredible for Farrago's live music agency! With our new hire Louis Vellacott taking the helm, we've expanded our reach, partnering with amazing venues like Soho House & Co, Bubba Hospitality Group, and Brixton Jamm. While working with new pubs, we’ve discovered a key trend: many pubs post-pandemic are struggling with razor-thin margins (as low as 0.5%). Despite the potential boost in footfall and bar sales, many pubs hesitate to invest in live music. The challenge? Uncertainty. They worry about drawing enough of the local crowd to justify the cost of the musicians. We think we’ve found a couple solutions to this problem: 1) Free Drinks Promotions: We've partnered with Diageo (thanks to Emma Hamilton and the rest of the team) on free drink promotions at select pubs. This win-win-win strategy boosted pub attendance & sales while giving Diageo valuable exposure to a passionate music audience. 2) Tap into a Wider Music Community: Farrago goes beyond local crowds. We connect pubs with a network of music fans eager to discover new artists: the Farrago community. This expands their customer base significantly. Do you know a pub or venue that could benefit from the power of grassroots live music? Visit www.farrago.club/agency to learn more or reach out to us at [email protected]
Bulleit x Wolfpack x Farrago Throughout the month of April we ran ‘Sunday Sessions’ at Wolfpack Fulham. By booking a free ticket, customers were entitled to a free Bulleit Cocktail. Getting customers to sample Bulleit encouraged a large number of individuals reordering the cocktail. Here is a snippet of some of the amazing artists and cocktail on show! A huge shout out to Alan Hughes-Hallett and the Farrago team for helping with the music side of things, Grace Pearson for partnering with me on this and Paul for always being on board with new ideas!
Partnerships Executive, Artist-Producer, DJ
3moIt’s been a fantastic few months. So proud of the Farrago team and feel super welcome!