🌍 IAMaga Talks with Hutchinson 🌍
We're excited to share our recent conversation with Souhail DRIOUICH, IAM Marketing Manager at Hutchinson IAM, a global leader in transmission and antivibration solutions for various vehicles. Discover how they are driving business development in the African IAM with tailored strategies and solutions.
▶ 𝗖𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝘀 𝗶𝘁𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘂𝗻𝗶𝗾𝘂𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁?
- Our company tailors its pricing policies specifically for the African market to ensure affordability and competitiveness. We adjust our logistical standards to meet the specific needs of our clients, ensuring efficient and reliable service delivery. Additionally, we adapt our product range to suit the car park in Africa. To maintain a deep understanding of local needs and conditions, our team is regularly on the ground, ensuring we stay connected and responsive to our clients.
▶ 𝗜𝗻 𝘄𝗵𝗮𝘁 𝘄𝗮𝘆𝘀 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝗹𝗼𝗰𝗮𝗹 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀 𝗶𝗻 𝗔𝗳𝗿𝗶𝗰𝗮 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗺𝘂𝘁𝘂𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵?
- We conduct regular visits to stay attuned to market changes and customer needs, ensuring our distributors are well-informed and supported. Our marketing strategies are tailored specifically for the African continent, helping distributors to effectively reach their target audiences. We also ensure high parts stock availability to meet demand promptly. By expanding our product portfolio, we provide our distributors with a broader range of options to offer their customers, driving mutual growth.
▶ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱, 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗲𝗲 𝗮𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗮𝗳𝘁𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁?
- One significant opportunity for growth is extending our distribution network into the sub-Saharan region, including entering new countries where our presence is currently limited. The aging and increasing number of vehicles present a high potential for the aftermarket business. Additionally, we see great potential in structuring our aftermarket network for the automotive sector across various regions, enhancing service delivery and customer satisfaction.
#IAMagaTalks #Hutchinson #IAMaga #Africa #NexusAutomotive
#AutomotiveAftermarket
Senior Sales Officer at Al-Mansour Automotive
5moThank you Al-Mansour Automotive ❤️ proud to be one of this successful organisation