Aki Technologies’ Post

In healthcare, the leap from marketing to storytelling is not just a strategy shift; it's a necessity. 🩺💡 With 70% of purchasing decisions driven by emotion, telling human stories can bridge the gap between patients and healthcare providers, fostering deeper connections and potentially enhancing patient outcomes. This approach is about crafting narratives that reflect the complexity of human health experiences. It's time to empower patients with stories that resonate on a personal level, ensuring they see themselves in the journey toward better health. #HealthcareMarketing #Storytelling #PatientCare #EmotionalConnection https://bit.ly/3V0NnI9

Understanding technology is crucial in today’s senior care landscape. Here’s how we bridge the gap for consumers! 🌉 #TechInSeniorCare #BridgingGaps https://lnkd.in/gBZQRGq6

What’s happening more than ever before in healthcare communications is that science is meeting authentic and personalized storytelling. The way in which we engage consumers, patients and caregivers will fundamentally change in 2024. Digital advancements and a greater understanding of the culture of disease are creating more opportunities to engage with patients along their unique healthcare journey—a top priority across the industry. I discussed this in @PhreesiaLifeSciences’ latest report, which focuses on top trends and strategies to watch for in 2024. Thank you #xpectiveshealth and #phreesialifesciences. View the full report: https://bit.ly/3vIOmSU

Local health care organizations will increase ad spending in 2024. Learn who to target and what tactics to suggest. #healthcare #localadvertising #localmediasales https://ow.ly/LfLY50QHhYP

I came across the article that highlights the changing dynamics in healthcare exchanges, with new producers like technology and diagnostic companies, new providers such as retail healthcare providers, and evolving roles for consumers who can now actively participate in creating value. The authors argue for a broader understanding of marketing's role in navigating these complexities and invite contributions to enhance marketing's impact in the healthcare sector. https://lnkd.in/eWtnYnaD In the evolving landscape of healthcare exchanges, how do you believe marketing can play a more significant role in addressing the challenges and opportunities presented by new actors and roles in the industry? #HealthcareMarketing #DisruptionsInHealthcare #NewActorsInHealthcare #ConsumerEmpowerment #MarketingOpportunities

I came across the article that highlights the changing dynamics in healthcare exchanges, with new producers like technology and diagnostic companies, new providers such as retail healthcare providers, and evolving roles for consumers who can now actively participate in creating value. The authors argue for a broader understanding of marketing's role in navigating these complexities and invite contributions to enhance marketing's impact in the healthcare sector. https://lnkd.in/eJfm8s3E In the evolving landscape of healthcare exchanges, how do you believe marketing can play a more significant role in addressing the challenges and opportunities presented by new actors and roles in the industry? #HealthcareMarketing #DisruptionsInHealthcare #NewActorsInHealthcare #ConsumerEmpowerment #MarketingOpportunities

Stay ahead of the curve, by aligning your strategies with the latest healthcare policies. Check out our blog and make waves in the realm of healthcare marketing today! #healthcare #BullsEyePerformance #digidarts #performancemarketing #Meta https://lnkd.in/dR39h7jX

🌟 Ready to revolutionize your healthcare marketing strategy? Dive into our latest blog post to discover the trends that will skyrocket your patient engagement. Don't miss out! https://lnkd.in/gtYxZvgV #SocialMediaTrends #HealthcareMarketing #PatientEngagement #DigitalHealth #HealthcareInnovation #MarketingStrategy #TrendingNow #BoostYourEngagement

Say goodbye to cookie-cutter healthcare techniques. Embrace a new era of personalized connection that caters to your individual needs. #healthcare #BullsEyePerformance #digidarts #performancemarketing https://lnkd.in/dvHg_kw7

I have read this with both interest and a little pride. Interest because this is a subject I am passionate about - shifting healthcare marketing from traditional, limited marketing to challenging the consumer giants on innovation. After all you could say healthcare is one of the largest 'consumer products'. And pride because my team here at JHAH is already pushing ahead with most of these insights. I have seen a dramatic shift in how patients want to be connected with and responding in ways that engage instead of just alert to services drives significant improvements in marketing metrics. I am now contemplating my own article based on experience and lessons learned in this shift to embrace a new style of engaging patients as there has been a lot learnt alongside some real tangible successes. #healthcaremarketing #marketing #patientengagement #healthcaretransformation #saudihealthcare https://lnkd.in/d9yxeKEJ