Akeem Abdul’s Post

Do you know that as my understanding of the vastness of this life increases, the lesser my insecurities are about people? I'm becoming more secure in myself and less concerned with what others think or do. This newfound security allows me to see people and their actions in a more nuanced light, rather than through the lens of my own insecurities. I now recognise that trust is not the direct opposite of insecurity, but rather a separate entity. Insecurity often stems from within, whereas trust is built through experiences and relationships with others. When dealing with people, and I can sense that they're lying, I don't even try to play smart, or act like a police. I just keep playing along till I can't anymore. This allows them to reveal themselves and their true intention. Conserve my emotional energy for more meaningful interactions. And it finally shows that I'm not easily rattled or invested in their deception.

The journey towards self-improvement is ongoing and ever-evolving. I've been embracing the processes and remembering that – every interaction is an opportunity to learn and grow. In my interactions with others, I've made mistakes just like everyone else. However, by focusing on my own errors, I've identified a three-step process for social reform and personal growth: Step 1: Realisation -Becoming aware of one's mistakes Step 2: Reformation -Correcting and learning from those mistakes Step 3: Rehabilitation -Rebuilding relationships and reintegrating into society. Early in my journey, I struggled to move beyond Step 1 with those I had wronged. It took me a long time to acknowledge my mistakes, and by the time I did, the relationships had often already been severed. As a result, I rarely got to experience Step 3, Rehabilitation. However, as I grew and improved, I was able to reach Realisation more quickly. This enabled me to move on to Step 2, Reformation, and work on correcting my mistakes, even if it meant doing so without the direct involvement of those I had wronged.

From garbage cans to billions of dollars. Red Bull's success story is a remarkable one. Who would have thought that a brand could make a fortune from one of the most despised places in life - the garbage can? Red Bull shook the world of energy drink with their innovative marketing strategy. It was a rainy day, a moonless night, when I first discovered their brand. I was just 10 years old, peeking through my neighbour's window to watch Formula 1 races on TV. I saw "Red Bull" emblazoned on the cars and bikes, but I didn't know what it meant. Little did I know that Red Bull was creating significant brand exposure, which would eventually generate a whopping ROI of ~$300 million annually. Years later, I realised that Red Bull was more than just a sponsor - they owned two F1 teams! Their founder, Mateschitz, was a longtime F1 fan. Red Bull went on to make history in various sports, including soccer, E-sports, hockey, sailing, skydiving, skateboarding, and NASCAR. Their profit from sponsoring these sports was substantial, but not as low-cost and impressive as their garbage can strategy. When Red Bull wanted to expand, they employed this genius marketing strategy. At night, they distributed thousands of empty garbage cans to residential areas, nightclubs, and bars, making their product look popular, creating a sense of mystery and intrigue around the brand. "Why were there empty Red Bull cans everywhere? What was so special about Red Bull that people were drinking it so much?" People wondered when they wanted to throw away their garbage. After that, everyone wanted to try that drink because they thought everyone was buying it. Simplicity is indeed king. Today, Red Bull sells approximately 10 billion cans a year, dominating the $50 billion-plus energy drink market. This low-cost campaign was a huge success, cementing Red Bull's position as one of the most popular energy drinks globally. It also proved that the best marketing campaigns are often unexpected and create social proof. Red Bull's story is a testament to innovative thinking and the power of simple yet effective marketing strategies. #DigitalMarketing

I visited a stall and witnessed an impressive display of influencer marketing. The young woman sweeping the floor, unaware of my presence, was preparing for Saturday's sale. The middle-aged woman at the entrance greeted me, but I didn't reciprocate with the same enthusiasm, being our first meeting. I pointed to the sweeper, saying, "She's the one I wanted to see," which seemed to annoy the older woman. I requested a bottle of Viju choco, but she offered a substitute, Nutri choco. As she filled my order, the young woman finished sweeping and revealed, "That's the owner of this business. I'm just a sales attendant." I humorously remarked, "This woman is the face of your brand. She impressed me during my last visit when I bought yoghurt and soft drinks." The middle-aged woman thanked me for my patronage. This encounter exemplifies influencer marketing on a small scale, where an individual's personal connection with customers can significantly impact their perception of a brand. The young woman's excellent service had made a lasting impression on me, making her the "face of the brand." On a larger scale, Enioluwa Adeoluwa 's partnership with KrediBank demonstrates the power of influencer marketing. Their campaign, "Am I the only one adulthood is showing shege? Who else can relate?" resonated with their audience, resulting in impressive engagement metrics: 345,495 plays, 490 comments, and 95 shares in just 2 weeks. If 5% of the 345,495 people who played the ad downloaded the app, that's indeed 17,247 downloads. That's a significant conversion rate and an evidence to the effectiveness of the campaign. By including a clear call-to-action (CTA) to download the app, KrediBank was able to drive a substantial number of downloads and potentially acquire new customers. The campaign's success demonstrates the power of influencer marketing in achieving business goals and driving engagement. #DigitalMarketing Meta Ingressive For Good

You can be destined for greatness, but your fate isn't just handed to you on a silver platter. You have to actively seek it out, work towards it, and sometimes take risks to achieve it. The irony is that we often discover our true potential and purpose on the very paths we initially try to avoid. I had the privilege of meeting some twin sisters who embodied this spirit. When we first met, I was in my third year of studies in pharmacy school, and they were just starting their first year. From our initial conversation, I saw glimpses of exceptional potential in them. I chose to believe in them, and over time, we became friends supporting one another. Six years later, and I'm thrilled to see them thriving as cybersecurity analyst and engineer for some renowned tech companies. https://lnkd.in/eKqW8XuR Their success is a reminder that our journeys are intertwined, and the support and belief we offer one another can have a profound impact. Today when I was feeling down, seeing their accomplishments lifted my spirits and reminded me of the power of community and support. May their story inspire us all to continue believing in ourselves and others, even when the path ahead seems uncertain. CyberSafe Foundation Cassandra Chibueze Stephanie Chibueze

From its origins, thousands of years ago, in medieval jousting tournaments, where knights on horses showcased their riding and combat skills, to its modern influence in digital marketing, carousel has undergone a remarkable transformation. I still remember the joy of sitting on a colourful horse mould on a rotating platform, at an amusement park in Ibadan, surrounded by friends and the excitement of the New Year's festival. Little did I know that this beloved childhood treat would one day become a powerful marketing tool. Twenty years later, the carousel has metamorphosed into a dynamic digital format. Brands now use serial arrangements of web pages, each featuring an image ad and call-to-action, to captivate their target audience. This modern carousel allows marketers to showcase multiple messages, products, or services in a concise and engaging manner while also tracking audience resonance and optimising their strategies. For example, a new nail polish company is launching a fall line with nine colours, seeking to showcase each shade while uncertain about which will resonate most with customers. By utilising the carousel format below, they can link each style page directly to the product with a call-to-action purchase button, effectively merging the physical and digital carousel experiences. https://lnkd.in/dBknZ2Ga The carousel is a tribute to human ingenuity, connecting people across generations and cultures. From physical to digital, it continues to inspire and delight, driving sales and marketing innovation. #DigitalMarketing Meta Ingressive For Good Coursera

Men born in the light have the choice to be good. But men born in the dark, the rooster coop, don't have that choice. They are only good as much as the world allow them to be. When a rooster is trying to escape from the coop, it's not because he's a bad rooster or rebellious, it's because he's a rooster who wants to be free. We think he's inherently flawed or rebellious. But rather, he's driven to seek a better life and escape his constraints. He longs to break free from the shackles of his circumstances and soar into the light, where he can spread his wings and be the best version of himself. I passed the Meta Certified Digital Marketing Associate Exam, organised by Meta, together with Coursera and Ingressive For Good . I beam with pride, inspiring others to escape their own coops and soar into the light of knowledge. I have proven that even in the darkest of coops, there is always a way out, always a chance to shine. My wings may have been clipped once, but now they are strong and free, carrying me to new horizons of possibility. I am adequately available for digital marketing internship opportunities. #DigitalMarketing