Air New Zealand’s Post

THIS was my favourite campaign for Paris’ Olympics. It sums up the stories of so many immigrants who left their mother lands to seek a better future for their families. (here's how they inspire + connect) Air Canada's "Ticket to Dream" campaign is a masterpiece. In other words... It tells two powerful stories that touch hearts and minds. Here's why it stands out: 1. Dual Narrative: Two journeys, one dream ↳ A young couple moving to Canada for a better future ↳ An athlete striving for Olympic glory 2. Emotional and Inspirational: Feel the journey ↳ Showcases challenges and triumphs ↳ Themes of perseverance and sacrifice 3. Celebration of Canadian Spirit: Honouring dreams ↳ Supports Team Canada for Paris 2024 ↳ Welcomes newcomers to Canada 4. Strategic Storytelling: Memorable impact ↳ Unique and relatable stories ↳ Goes beyond media spending Air Canada campaign is all about storytelling that resonates deeply. It’s a blend of emotion, inspiration, and Canadian pride. Well done FCB Global

International connections are vital for our economy. It is excellent to see this new link to Europe’s biggest economy and to this key centre for manufacturing and innovation.

Well done

Thinking about taking a trip to the British Virgin Islands? The best way to experience this bucket list destination, is aboard a Moorings yacht charter. This webinar highlights some of the best things to see and do on your journey to paradise, while aboard your luxury Moorings yacht. You'll definitely be ready to send your clients on this trip of a lifetime, after viewing this webinar!

Brisbane

Touring Europe and North America over the next 2 months

🚅 I recently went to France with the new Eurostar (love the branding 😍 ), but on my way back I managed to miss my connection. 🚌 In the end I ended up taking the Flixbus back, because at that point the prices were through the roof. 👁 It reminded me of this vision on future European train travel by Laura van Overhagen, commissioned by the Seamless Personal Mobility Lab at the TU-Delft. I really went all out animating this one. What do you think of our current European train travel? And how do you think we can tackle its current issues and competition from the aviation industry?

Here are the projections for next year from a survey of the active members of the United States Tour Operators Association. In a word, optimistic. https://lnkd.in/dG3uTJuf #ustoa #ustoa2023

If I invited you to an event on a tropical island, would you join me? I’ll give you a few reasons why it just makes sense to say yes. This month Andrew Roby Events had the honor of working with the Bermuda Tourism Authority. Bermuda now has a non-stop American Airlines flight that goes from DC straight to paradise. 4 benefits to hosting your next team building retreat, conference or activation at a destination: 🌴 Attendees see a different lens of talented and personable artisans, explorers, creatives, and service specialists. 🌴 The human impact of tourism ensures direct employment within the industry signaling job creation and economic empowerment. 🌴 Your event can showcase unique cultural experiences which ultimately benefits diversity, equity and inclusion. 🌴 It breaks up the typical industry events and gives a bleisure option. If you are looking for a way to give your upcoming event an edge, why not consider a destination such as Bermuda? If I invited you to an event on a tropical island, would you join me?

TRAIN TO THE BAROSSA In 2014, I went to the World Cup in Brazil to support Australia and was fortunate to see one of the best goals of the World Cup by Tim Cahill against the Netherlands. On our return trip to Australia, we went to San Francisco and went on the Napa Valley Wine Train. Now, to get onto the Napa Valley Wine Train, the quickest way is to drive for approximately an hour to connect with the Napa Valley Wine Train. When I returned to Australia, a colleague and I started to re-explore the opportunity to have the Barossa Regional Wine Train and developed the attached concept in more detail in 2016. What excited me was being involved in the last stage of the Adelaide Convention Centre Development; I could imagine some 3000 delegates walking out of the convention centre, getting on a Train that would take them to one of the most highly prized wine regions in the world, without having to drive: in just under 90 mins —enhancing the whole experience. There are very few places in the world that could offer this. Further, this would also align with the projected population growth /HOUSING demand and enable the expansion of rail services to Nuriootpa, servicing the excellent tourism opportunity and providing an expanded rail passenger service.  For various reasons, we haven't embraced rail. Is it time to embrace rail? With Gather Round being such a success and AFL football now going to the Barossa, imagine going there by train. I also plan to go to football at Mt Barker by train one day. Dreams are great and become even more astounding when they become reality. #rail #tourism #infrastructure #housing