Ahold Delhaize’s Post

Exciting innovations are happening at the shelf! Tesco is aiming to provide hyper-targeted content and offers to shoppers in the correct aisle via next-gen scan and shop handsets, giving brands even more touchpoints with their consumers. The race for this space will surely be hard fought as brands battle to win at the key moment of truth and disrupt shopping behaviours. It'll be essential for brands and retailers alike to get a grasp on the effectiveness of all retail media, so they know where best to direct their focus and investment. Check out this article from The Grocer for more information. #retailmedia #innovation #shoppingbehaviour

📢Know your customers: Data collection and analytics are shaping seamless commerce and powering loyalty programs 📈To meaningfully serve consumers who are increasingly price-sensitive yet demand orchestrated experiences, businesses must first consider how to infuse technology at the right and critical moment, making technology the key driver of seamless omnichannel experiences. 🚀KPMG and GS1's report surveys 7,000 consumers and features interviews with top retail executives across 14 Asia Pacific markets, revealing key insights and strategies for success. Click to read👇 #seamlesscommerce #retail #apac

Are you available this 14 – 16 May? 🗓️ That’s when eTail Asia 2024 is happening and I thought this would be something you might enjoy at the Equarius Hotel Singapore. 🏨 It’s a standout favourite among retailers YoY, for three reasons: 🌟 𝗔𝗻 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - Say goodbye to the suffocating crowds and the usual trade show noise. eTail Asia is all about interactive formats that allow you to engage directly with the experts for knowledge tailored to your specific challenges and goals. 🤝 🌟 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗽𝗲𝗲𝗿𝘀 - Join a network of over 350 leading eCommerce and digital marketing retailers at eTail Asia. From established power houses to up and coming disruptors, you’ll get to foster meaningful relationships with like-minded professionals who share your goals and aspirations. 🌐 🌟𝗟𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘀𝗲𝗮𝘀𝗼𝗻𝗲𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 - Skip the uncertainties of self-research and tap into the stories of 70+ experienced speakers representing top brands across Asia and beyond, you’ll get credible eCommerce and digital marketing strategies that can be implemented right away. 💡 So, will you be there? 🤔 Download the agenda here to see who is in attendance: https://lnkd.in/gDCw7dK9 #eTail #etailAsia #ecommercemarketing #eCommerce #RetailMarketing #Retailers #Retail #UnifiedCommerce #TechInnovation #Omnichannel #Sustainability #SupplyChain #Multitasking #AIInnovation #brandvisibility

𝐖𝐡𝐚𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐡𝐞𝐥𝐟 𝐝𝐚𝐭𝐚/𝐦𝐞𝐭𝐫𝐢𝐜𝐬 𝐚𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝 𝐥𝐢𝐤𝐞 𝐚𝐜𝐜𝐞𝐬𝐬 𝐭𝐨?   We asked this question in Q1 2023, as part of our global digital shelf optimisation benchmark. You can see the proportionate results below. 👉 In the past year, the retail community has become obsessed with 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 (‘DRM’). From our benchmarking, we are seeing leading manufacturers leveraging their category positions, and the DRM frenzy, to secure deeper levels of data from their retailer customers (Amazon, Walmart, Target, Walgreens, Tesco, Ocado Group, Carrefour, Esselunga, Shopee, Lazada, Coupang, Gmarket, Rakuten, Coles Group, Woolworths Group etc.). 𝐇𝐨𝐰? Well, the best use case we have seen is a global Beers, Wines, Spirits ('BWS') manufacturer which, in the UK, have taken the position of ‘𝑵𝒐 𝒅𝒂𝒕𝒂, 𝒏𝒐 𝒅𝒐𝒍𝒍𝒂𝒓𝒔’ with their major retailer customers. ‘𝑾𝒆 𝒘𝒊𝒍𝒍 𝒅𝒊𝒓𝒆𝒄𝒕 𝒐𝒖𝒓 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕 𝒊𝒏 𝒚𝒐𝒖𝒓 𝒓𝒆𝒕𝒂𝒊𝒍 𝒎𝒆𝒅𝒊𝒂 𝒐𝒇𝒇𝒆𝒓𝒊𝒏𝒈𝒔, 𝒃𝒖𝒕 𝒐𝒏𝒍𝒚 𝒊𝒏 𝒓𝒆𝒕𝒖𝒓𝒏 𝒇𝒐𝒓 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒂𝒏𝒅 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒅𝒂𝒕𝒂’. This successful negotiation has delivered a level of insight into the consumer decision journey that was previously unattainable, leading to significant competitive advantage. For online market share, unfortunately the industry has not evolved at the speed needed. There are many providers of accurate Amazon market share (been available for years) but beyond Amazon, we’re only seeing pockets of market share capabilities emerging for retailers (e.g. Walmart in the US, Shopee & Lazada in Southeast Asia). In China, of course, market share has been widely available for a number of years. There are few player emerging with quarterly market share reports leveraging clickstream and e-receipts. In Q1 2024, our independent global DSO benchmark will address a common set of challenges that existed 12 months ago, as well as uncovering key insights and actions for 2024. We look forward to seeing how the responses to this question change. Make sure to participate (brand manufacturers only) in our 2024 𝐚𝐧𝐧𝐮𝐚𝐥 𝐃𝐒𝐎 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 to ensure that your strategy reflects the latest industry trends, and cast your vote for the data and metrics that you really want to get your hands on in 2024 😎. To register for early access, email 𝐭𝐨𝐦.𝐛𝐮𝐜𝐤𝐥𝐞𝐲@𝐝𝐜𝐠.𝐚𝐢. #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #digitalshelf

Here is the 2nd edition of Conway Brand Radar. This time, we ranked the leading Retail companies of the Netherlands 🇳🇱. We delve into retail commerce in the Netherlands, featuring companies like Coolblue and Albert Heijn, which sell products from multiple manufacturers. What's new? The ranking includes new metrics, such as annual revenue and physical retail outlets, allowing us better to understand the leading retailers' sales channel mix. The scale and growth of these retail companies are impressive. The average monthly web traffic volume of the top Dutch retail companies is nearly 8X larger than that of the leading Dutch consumer brands. Key learnings: → Electronics retailers dominate the Top 50 ranking and comprise 24% of brands. However, their digital experience scores are, on average, relatively low (avg. score = 3/5). → Fast-moving consumer goods (FMCG) retailers (food, drinks, beauty, health categories) excel in digital experience, with an average score of 4.6 out of 5. Their success is building customer loyalty through personalisation, content, and seamless cross-channel shopping experiences. →Overall, we noticed a prevalence of traditional tactics to improve customer experience. Instead of building modern, personalised, and guided customer journeys, most retailers support customers through direct conversations via phone or email. About the leaders: Congratulations to Albert Heijn, Coolblue, Jumbo Supermarkten, Etos, Picnic Technologies, de Bijenkorf, Flink ⤵️ link in comments Dive in and enjoy! #ecommerce #retail #retailstrategy #dtcbrands #omnichannel

Our community is always at the center of any decision that we make as a brand✨ While many of us enjoy the experience of physical shopping, the rise in online shopping since the Covid-19 pandemic is undeniable. Many brands have transitioned to the digital space, and some now exclusively run online. As an FMCG brand, we are embracing this digital wave to connect directly with our community. Our commitment to the business-to-consumer experience helps us better understand our end users to meet their expectations. These unfiltered invaliable insights that we acquire from our D2C channel empower us to constently enhance both our products and experience! #cosmaline #FMCG

Accenture has delved into the 'new normal' of grocery shopping across the world, and found that "decision-making" stress amongst customers is rife. I was surprised to discover, that 80% of customers are thought to find it difficult to decide between various options when shopping. And that this indecisiveness is massively due to the grocery shopping experience “overwhelming the customer”, according to Laurent Thoumine, Retail Lead, EMEA. Read more here at Food Digital, to see which food industry giants Accenture is lauding for their innovation around this issue, and how companies can adapt to help customers navigate their way through the isles, as well as constant evolving technology. #Groceryshopping #Foodindustryinnovation #Foodtechnology

Join us for Chapter 2 of our thought-provoking series, "Conversations on the Future of Digital for Retail," where we delve into the world of Retailers. 🛍️🔮 In this chapter, retail leaders share invaluable insights on navigating and exceeding consumer expectations in the digital age. 🚀 Don't miss out on their expert perspectives! 🔗 Dive into the discussion here: https://lnkd.in/dxEb6Nc5 #FutureOfRetail #DigitalTransformation #RetailInnovation

🎉 Exciting news! 🚀 Connect+ has recently undergone a relaunch on the Carrefour Belgium website. This update reflects our dedication to digitalising the shopper experience and as part of our ongoing commitment to enhancing the shopper journey, we’ve made significant updates to our rich media solution. Shoppers can connect and engage even more more effectively with new features empowering them to make more informed purchasing decisions. 💡 Are you ready to supercharge your rich media strategy? Click on the image below to find out more and Check out Connect+ in this link 👇 https://lnkd.in/dtfasqyk #Richmedia #brandbank #connect+ #richmediacarrefourbe

24 Hours in Tesco: How a Supermarket Became a Trustworthy Brand Recently watched "24 Hours in Tesco" on Netflix, and wow, what a fascinating look at retail marketing! Here’s what stood out: 1. Clubcard Program: Tesco’s innovative approach to consumer insights through their Clubcard program is game-changing. They gather data that shapes personalized promotions, making customers feel special with personalised offers. 2. Consumer Insights: By analyzing purchasing trends and customer feedback, Tesco adapts its product range to match evolving consumer preferences, keeping it relevant and trusted. 3. Retail Marketing: Their strategic in-store layout and value-driven messaging create a seamless shopping experience that encourages customer loyalty. This film is a must-watch for anyone interested in retail marketing and consumer behavior. Tesco's rise to one of the UK's most trusted brands shows the power of understanding your customer and delivering value. Have you seen it yet? What do you think of Tesco's strategies? #RetailMarketing #ConsumerBehavior #Tesco