Ahmed Samy’s Post

Improve your interactions with HCPs based on data. Thanks to research we conducted in collaboration with G-Med, the largest global social media platform for physicians, we will provide you with nuggets of insights throughout the week to better understand HCP behaviours. We begin today with the time HCPs spend online gathering information. If you're still debating whether to invest in digital to support your engagement activities, here's your answer. #hcpengagement #pharmamarketing

Did you know that 65% of accessible HCPs in Europe limit meetings to just 3 or fewer life science organizations? In the UK, this restriction is even tighter, with 94% of HCPs meeting only 1 or 2 companies. 🩺 Engaging HCPs effectively is crucial for boosting brand awareness and product sales. Do you know what it takes to be chosen? Here are 5 strategies to improve HCP engagement: 1. Understand HCP Preferences: Recognize that HCPs have different preferences for engagement channels. Some prefer digital communication, while others favor in-person interactions. Tailoring your approach is key! 📱💬 2. Balance Push and Pull Strategies: Use a combination of proactive message delivery (push strategies, such as emails) and channels where HCPs seek information (pull strategies). Align your marketing plans with HCP engagement personas to maximize ROI. 📧🔄 3. Provide Reliable Information: HCPs are busy, so don’t waste their time. Use concise, accurate, and relevant content in your messaging. Highlight clinical evidence and emphasize the unique selling points of your products. 📊📄 4. Be Relevant to Patient Needs: Target the right healthcare providers based on their specialties and patient needs. HCPs want to improve health outcomes for their patients, so highlight how you can help them achieve this. 🩺❤️ 5. Engage via Digital Platforms: Leverage digital tools that are SEO-friendly. While in-person activities are increasing and remain essential, digital health is the future, and more than 70% of HCPs are digital natives. Research your HCPs' digital preferences and optimize your digital engagement. 🌐📈 Effective HCP engagement relies on communication, active listening, and empathy. Keeping HCPs informed without overwhelming them with excessive information is crucial. Ready to take your HCP engagement to the next level? 🚀💼 Any thoughts? Comment below 👇 #Pharma #Healthcare #HCPengagement #Pharmaceuticals #DigitalHealth #MarketingStrategy #PatientCare #BrandAwareness #HealthOutcomes #SEO Stats source: https://lnkd.in/dD3dswuR ; https://lnkd.in/dA-kKTi6?

Looking forward to engaged panel discussion at the upcoming Digital Pharma East on Sept 13th. I'll be sharing perspectives on how coordinating HCP communications and patient insights can inform outreach, and improve customer experience and outcomes. See you there! #DPEAST

Think your sales rep can outperform digital engagement? Let's talk numbers and realities. 🚀 You’re wrong! Or at least not fully right. In a new study on physician’s digital behavior, phamax Digital in collaboration with G-Med, the largest global social media platform for physicians, sheds light on this digital revolution. 💡 Here's a teaser: 86% of physicians spend well over 30 minutes daily seeking medical info online. Surprised? You shouldn't be. Never forget that HCPs are just like you. And don’t you do most of your information-seeking online? 🌟 This is just the beginning. We're on a mission to explore and explain how digital engagement is becoming the heart of physician interaction. Curious about HCPs' digital habits? Our survey with G-Med offers eye-opening insights. Get ready to rethink your engagement strategies!  Like this post if you want to receive the upcoming insights from this exclusive survey. #DigitalEngagement #HCPs #G-Med #phamaxDigital

[Did you know?] - 97% of Pharma companies are gearing up to supercharge their personalization budgets! 🚀 Why? To tailor experiences that resonate deeply with YOU, our valued healthcare providers and partners. At VIIHEALTH, we're all about crafting meaningful interactions. Our new solutions empower Pharma to forge stronger connections with HCPs, ensuring every touchpoint is personalized to your specific interests and needs. Ready to elevate your engagement game? - www.viihealth.com #aiinhealthcare #personalization #videomarketing #customerengagement #customerexperience

Healthcare providers are becoming increasingly digital natives. Their personal experience with social and digital technology channels raises the expectation experience bar when interacting with pharma. HCPs are becoming savvier. Please take a look at the ways HCP consume digital channels and preferences. #digitalhealth #hcpengagement #pointofcare #marketingandadvertising #digitization Take a look at the survey referenced. https://lnkd.in/eTsJxVuT https://lnkd.in/eZbPEK5r

80% of HCPs voiced concerns over trust in pharma's digital content in our recent research, highlighting issues like cherry-picking data, access to content, and overly promotional messaging. As our digital reliance grows, the importance of fostering trust can’t be ignored. Transparency and comprehensive content can be game-changers for digital engagement. 🤝 How can pharma teams create and maintain trust to build more valuable HCP relationships? Join our webinar next Tuesday where we'll be delving into this with panellists andrew binns, Maria Nieves Alvarado, Dan Johnson and Michelle Bridenbaker. Register below to secure your spot. #HCPengagement #digitalcontent #pharmamarketing

Old methods of involving HCPs are becoming less effective, while new approaches haven't yet become widely accepted in the industry. Familiar challenge, right? But challenges exist to drive us to be agile, innovative, and creative. In this guide for pharmaphorum, I'll explore strategies to maximize the effectiveness of your HCP engagement efforts, still ensuring a pivotal step: enhancing patient-centricity. https://lnkd.in/emccxR_j #hcpengagement #patientcentricity #outreachchallenges

Is trust the key factor in digital HCP engagement? Based on research with HCPs in the UK, USA and France, this latest whitepaper by our client Graphite Digital’s sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising in order to build trust, strengthen relationships and drive engagement. Check out this new whitepaper from our client Graphite Digital here > https://bit.ly/3LSy2UD #Brighton #HCP #Digital

HCP engagement is evolving so fast! Interesting article on the latest trends and insights for informed strategic decisions.