AFW Express’ Post

The Farnborough International Air Show and the The Royal International Air Tattoo (RIAT) are some of the biggest events in the aviation calendar. ✈️ Events like these can be costly to attend, but well-planned event PR will maximise your investment and extend your messaging beyond the show floor. So, with hundreds of companies vying for media attention, the best way to get ahead of the game is to plan early. 📅 We’ll work with you to develop a PR strategy, identify your key messages, generate engaging and newsworthy stories, and implement the PR plan using a multi-channel approach. 📰 With nearly three decades of experience in the defence and aerospace industry, we really understand your audience and what messages will land with them. We have relationships with specialist industry press and will work with them to shape your story for maximum impact. We’re still taking clients for the summer airshows, so if you want to get ahead of your competitors, get in touch ➡️ https://loom.ly/g7FZczQ #AerospaceMarketing #AerospacePR #AerospaceCommunications #MarketingCommunications #RIAT2024 #FIA2024

The Royal International Air Tattoo and the Farnborough International Airshow are just around the corner! ✈️ These are two of the most significant events on the aviation calendar, and we know that attending them can be costly. Therefore, you want to maximise that investment by getting as much exposure as possible before, during, and after the shows. And, if you have some exciting last-minute news, it’s not too late to shout it from the rooftops 📢 Whether you want to get a big press release into the trade magazines in the next couple of weeks or need support with your digital comms to drive footfall through your exhibition stand at FIAS, we know exactly how to make sure you’re the talk of the show. Drop us a message at [email protected], and we’ll explain how we can adapt our tried-and-tested PR and marketing strategies to help make these events your best yet! #DefenceMarketing #DefenceCommunications #DefencePR #FIAS24 #FIAS #RIAT #RIAT24

👇 Here are the highlights from last week at Farnborough International! See you at the next event! 👋 Leonardo Cyber & Security #FIA2024 #cybersecurity #cyberresilience #LeonardoCYS

*£39.3bn in deals done on day 1 of Farnborough Airshow, according to ADS Group* GBP39.3bn (USD51bn) of deals on Day One at Farnborough International Airshow This includes 163 Firm #Aircraft orders worth GBP4.6bn to the #UK. GBP39.3bn figure also includes 28 firm engine orders and further 114 optional aircraft and engine commitments made and likely some service agreement commitments too. Farnborough International Airshow (22 July 2024) – Deals worth GBP39.3bn (USD51bn) were announced during day one of the Farnborough International Airshow, taking place this week in #Hampshire. These include 163 Firm aircraft orders that are worth GBP4.6bn to the UK. The figures are shared by ADS Group, which encompasses trade association ADS and event organisers Farnborough International. The apex of aviation for the entire #aerospace industrial cycle The GBP39.3bn announced during day one of the five-day biennial event also includes 28 firm #engine orders. The day one deal total further highlights 114 optional aircraft and engine commitments made, with further service agreements included, too. Kevin Craven, CEO at ADS and Chair of Farnborough International said: “The significance and convening power of Farnborough International Airshow makes today’s announcements both unsurprising, and very welcome. Our aerospace industry remains buoyant and resilient in spite of challenges in regulatory frameworks, the supply chain and the workforce. “The UK is home to innovative, ambitious, and world-renowned advanced manufacturing businesses both large and small, and we are rightly celebrating their impact at the home of #BritishAviation “Our aerospace sector delivers £10.9 billion in value to the UK economy, and in 2023, UK aerospace exports totalled £20bn. It is our partnership with our international counterparts that truly makes the UK home to an open, ambitious and innovative industry.” #FIA2024 #AirShow #ExhibitorsTV

Leading aviation sector in style

Deals worth £13 Billion to the UK aerospace sector were announced at the 2024 Farnborough International Airshow. We have significant elements of the major players based in Wales including Airbus, BAE Systems, Thales, GE Aerospace and Raytheon UK and money from those deals will flow into local employment and supply chains. Around 700 sets of wings will be produced this year at the Airbus Broughton plant in Flintshire. As always we took a group of smaller companies with us on the Wales stand, supported by Welsh Government, some as exhibitors and others using the stand as a base for meetings during the show. An initial estimate suggests that total potential orders for those participants will reach £20 million this year, modest in terms of the sales achieved by the larger companies but vitally important for the smaller companies and the communities they serve across Wales. #FIAWales2024. https://lnkd.in/eEnYw-uc

The Farnborough International Airshow puts you at the centre of the aviation, aerospace and defence industries. Farnborough International Airshow 2024 will host leading innovators from the aerospace, aviation and defence industries and beyond. Explore everything the Farnborough International Airshow has to offer, from its leading show features to unparalleled networking opportunities, all centred around the key themes of the industry today. InvestFife is looking to support a limited number of Fife businesses to participate in a learning journey to Farnborough Air Show 2024 as part of our Trade Development Programme. The show takes place 22nd -26th of July 2024 in Farnbourgh. EXPLORE THE SHOW Space – With everything from deep space exploration to commercial flights commanding the global headlines, how we utilise space technology in the years ahead is a more vital question than ever before Defence – In a rapidly evolving defence landscape which is pioneering new approaches to tackle the security challenges facing the modern world, it is essential to ensure that the private sector and governments from across the globe are able to convene effectively Future Flight – As the race to develop new future flight technologies accelerates, there is no question that our skies will soon be transformed through advancements in AAM solutions Scottish Enterprise Scottish Development International Department for Business and Trade Calum McCallum Lorraine Anderson Peter James Collins Stephen Percy-Robb Fife Chamber of Commerce Business Gateway Business Gateway Fife

But advanced manufacturing doesn’t matter now that we are a “services superpower” according to Resolution Foundation’s Torsten Bell, now a government MP and potential influencer. The reality is that this thesis overlooks the fact that the distinction between manufacturing and services has long been blurred. AESSEAL one of our most innovative advanced manufacturing companies has for decades regarded itself as a service industry, as have its customers; likewise Rolls-Royce was an early pioneer of “servitisation” many decades ago (power by the hour). Rather than make a fetish of these sectors perhaps we would do better to identify high growth, high value added businesses and adapt policy to accelerate their growth and market share. Defence, space, aerospace and energy are where the real growth is, especially in places like South Yorkshire: not services. The one big area of “service” growth is in financial services, which has had a deeply damaging effect on the wider economy over the last two decades as global “financialisation” creates waves of market uncertainty and volatility as exampled by the 2008 GFC and the Euro Crisis the following year: events that have seriously impeded productivity led growth. The challenge for manufacturing is not the lack of an “industrial strategy” or an “industrial strategy council “ but the corrupting power and influence the global financial system exerts over elected governments in the western world — particularly the US and the UK as Rana Foroohar and Mariana Mazzucato have so brilliantly chronicled. For those folk championing an industrial strategy and an independent council, they might do well to recall that the government appointed head of the UK’s Industrial Strategy Council before its demise was none other than Andy Haldane, a master of the universe and former chief economist at the Bank of England. Alongside Andy, the overwhelming majority of his fellow members were from the big “service” and “tech” providers, with just one lone SME manufacturing voice. When Booster Boris scuttled the Industrial Strategy and its Council everyone went down with the ship; mercifully few manufacturers were casualties however as they had not been invited on board when Theresa “strong and stable” May toasted its launch. Lesson. Be careful what you wish for.

Transitioning from OCC to IOCC undoubtedly poses significant challenges and requires significant time Nevertheless, the benefits of this conversion are manifold, as IOCC ultimately optimizes operations, resulting in heightened efficiency and enhanced adaptability in task management. Go on climbing at the highest level that we can

Can't wait to see the demo in STL!