Afterpay’s Post

Checking off another successful Advertising Week New York in the books! Our Head of Ads, Marni Rosen Schapiro, made her way across various stages during the week. 💬 Sitting on a panel with Rokt to discuss what the new checkout experience looks like, giving this insight to the audience: "When someone is going through the checkout process, that is another moment for any brand to bring something valuable to a consumer. There is a value exchange that a consumer understands and showing up at the checkout is a very efficient and effective message type that shows up in the right place at the right time." 💡 Appearing on a panel at The Female Quotient Equality Lounge, with other leading women across the industry to discuss the future of ads, and empowering and inspiring others to up-level their careers.

Last week Afterpay launched its latest DROPSHOP with tennis-lifestyle brand, Arthur Ashe (the same creative team behind Rowing Blazers). This marked Afterpay's first-ever multi piece, sports inspired collaboration with a brand who resonates with our pursuit to make drop culture more accessible and innovative. The capsule launched just in time as NYC's biggest tennis event of the year was in full swing. Read more below from WWD

Afterpay and Cash App are coming together to ensure consumers have access to the economy through reliable, simple and transparent solutions, and that merchants are able to unlock a highly engaged audience. Nick Molnar sat down with Melissa Daniels from Modern Retail to talk to that as well as the importance of choice and flexibility at checkout. Read more below

We're thrilled to share a recent case study featuring Rockstar Original and the ways they're connecting with younger consumers through payment optionality. By integrating Afterpay and Cash App Pay, Rockstar Original has not only made their trendy apparel more accessible, but has also seen a significant return on investment! 📈 In today’s fast-paced world, offering flexible payment options is key to meeting the needs of a younger, tech-savvy audience. Rockstar Original’s strategic move to embrace these payment solutions has enabled them to: ✅ Enhance customer experience ✅ Boost sales and revenue ✅ Expand their loyal customer base To read more about our partnership: https://lnkd.in/eWYdc_TQ

Our ANZ marketing team has been shortlisted for the Mumbrella Award for Data-Driven Marketing for our "Afterpay: Where You Wouldn't Believe" campaign which took place in Australia in 2023. This week, we presented to the judges, and we're hopeful for a win. This recognition highlights our commitment to leading the way in innovative marketing practices. Stay tuned for more updates! #Afterpay #Marketing #MumbrellaAwards #DataDrivenMarketing #Innovation #MerchantPartners

With nearly two-years of ongoing collaboration together, we recently sat down with Huan Nguyen, Chief Revenue Officer of HYPEBEAST, to discuss how we’ve come together to reach the next-gen shoppers. From enabling BNPL for the hundreds of brands on #HBX and the incredible results we’ve achieved from our DROPSHOP program, read more about the evolution and value of our partnership to date. https://lnkd.in/dEd5BwgH

We're thrilled to announce a new group of merchants joining Afterpay's network to offer next gen consumers choice and flexibility across more categories. With more Gen Z and Millennials looking to responsibly spend, these merchants couldn't have joined at a better time ahead of the spring shopping season. Read more about this announcement in our newsroom. https://lnkd.in/eeCG5xYA

The bi-annual epic sale, Afterpay Day, has arrived in Australia and New Zealand this week! This retail spectacular brings together tens of thousands of merchants to deliver four-days of amazing deals straight to our customers. Afterpay Day is here March 14-17. Seize the deals. #afterpay #afterpayday

Block's recent earnings highlighted the strength of Afterpay around the globe over the last year. BNPL will remain central to its strategy and continue to help accelerate the growth of commerce for consumers and merchants alike. Read more below in the The Australian Financial Review who exclusively spoke to Afterpay co-founder Nick Molnar.