Afterpay’s Post

As we navigate the ever-evolving landscape of Digital Marketing and Advertising, it's crucial to recognize and celebrate the invaluable contributions of Women Leaders in shaping industry trends, driving innovation, and fostering meaningful connections with audiences worldwide. From crafting compelling campaigns to spearheading groundbreaking strategies, women in marketing and advertising are at the forefront of driving impactful change in today's digital landscape. Their Creativity, Strategic vision, and unwavering dedication continue to redefine industry standards and inspire future generations of leaders. #Womeninleadership #Digitalmarketing #Advertising

Did you know that women hold only 29% of leadership roles in advertising globally? During this week's dynamic webinar led by Sparkloft Media, we will discuss how female creatives are using innovation and technology to spearhead transformative ideas, drive groundbreaking changes, and set new standards for impactful campaigns. Register: https://bit.ly/3KHxKir

Did you know that women hold only 29% of leadership roles in advertising globally? During this dynamic webinar led by Sparkloft Media, we will discuss how female creatives are using innovation and technology to spearhead transformative ideas, drive groundbreaking changes, and set new standards for impactful campaigns. Register: https://bit.ly/3KHxKir

**UPDATE: THANK YOU! I have a lot of awesome questions, we recorded and you are going to love it!*** I'm recording a Women in Product Marketing episode today with 2 guests: a PM and PMM leader. What are your burning questions about the PM / PMM relationship?

During International Women’s Month, we want to recognize the groundbreaking achievements of women in tech, particularly in AI. Despite facing challenges, women are discovering significant opportunities in AI, as they confront biases and break down barriers. Many of the top CEOs in the AI industry as of 2024 are, in fact, women. Recognize any of their companies below? We do! 👇 Melanie Perkins, CEO of Canva, exemplifies determination. She has led Canva to a $25 billion valuation and pledged 30% of her shares to charity. Anjali Sud, CEO of Vimeo, empowers video creators worldwide and has fostered a community of over 300 million users. Sandy Ran Xu, CEO of JD.COM, showcases exemplary leadership as she drives JD.com's international growth and diversification. Nicole Janssen, co-CEO of AltaML, propels ethical AI solutions across industries and has been honored for her advocacy by the Responsible AI Institute. Interested to see who else is on the list? Check out the article by Pooja Choudhary from AiThority.Com highlighting the Top 10 female CEOs in the AI industry. #internationalwomensmonth #CEOs #femaleleaders #ArtificialIntellegence https://okt.to/ekWfDs

It’s time for our next Women’s History Month team member spotlight. This series is all about celebrating women from our leadership team and learning more about their experiences, their current focus areas, and what’s next for them and their teams. Meet YuJin Yong (she/her), our VP of Digital! 👭 What woman in your life do you admire the most and why? I admire numerous women in my life, but my mother-in-law particularly stands out. She exemplifies resilience, having bravely confronted change and adversity. Leaving Russia in her thirties, she embarked on a journey to adapt to a new country, master a new language, and navigate through a career transition. Her story serves as a poignant reminder of overcoming obstacles and embracing change. 👩💻 What have you learned as a woman leader in the tech field? As a woman in technology, having the ability to influence is probably one of the most critical skills to develop. I have been focusing on delivering my message with impact, being able to vocalize my opinions, and letting my work show. I believe the gender balance in the tech industry is also gradually shifting, and it's refreshing to witness more women over time. 🚀 What is something that you are working on that you are excited about? I’m super excited about automation and AI in the e-commerce space. It is constantly changing. When I first started as a merchant at the beginning of my career, much of the site management and e-commerce process was manual and cumbersome. It’s been fun getting to see both the technical innovation and utilize the data insights that are now available and implement them at the companies I’ve been a part of. 🍒 If you had to eat one DH item every day for the rest of your life what would it be and why? Our Tart cherry + Raspberry smoothie. It is my grown-up version of sour candy. #womeninleadership #womenshistorymonth #womenempowerment

“The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights.” Ad tech, traditionally male-dominated, is transforming as more women rise to leadership positions. This shift paves the way for their peers and gives voice and decision-making to underrepresented groups. eyeo VP of Marketing, Alexandra Soldan, quoted in the article, shares the vital role of mentors for success and has learned that she has the “opportunity and responsibility to amplify and inspire others.” To read more insights from industry thought leaders on what it’s like to be a woman in ad tech, check out AdMonsters' special International Women’s Day article. https://bit.ly/3Ir8Nqm #eyeo #womenintech #InspireInclusion #IWD2024

My latest baby... Here is our official LinkedIn page, still cooking but I will soon share the story behind this as well as the goals and objectives. But before then, let's connect, collaborate and grow together. You can send a DM to join the community. P.S. Strictly for Female Product Managers (Aspiring, Entry, Intermediate and Professional level) Don't forget to follow this page. 🤗 #product #womeninproduct #femaleproductmanagers #productmanagers

Women’s engagement has the power to move markets 📈 If you’re in a product category or industry that’s hit a plateau, focusing on engaging women consumers can help spike growth. And when mothers get involved, they may just bring the next generation of customers along with them. How can your brand more effectively engage with women, particularly mothers, to drive growth and cultivate the next generation of loyal customers?

Neurodivergence should NOT be invisible. Especially in media. It should be part of our stories, everyday conversations and content. That’s a job for us creatives, agencies, marketers. Together, we’ll pave the way for more acceptance, understanding and the ultimate goal: opportunities for divergent success. #neurodiversity #neurodiversityatwork #neurodivergence #themisfitscamp #creativity #muchmuchmedia Aditi Gangrade