A critical step in a journey of change.
Embracing Sydney's potential as a 'fun' city requires placing the torchbearers of culture, hospitality, and creativity at the forefront of its destination and activation strategy. Instead of competing for Melbourne's crown, we should focus on nurturing a distinct narrative. With their thriving cultural and creative scenes, both (as with Cities, Regions, Towns, Communities, and places Australia-wide) cities only enhance each other's relevance locally and internationally.
Let's acknowledge that Sydney has its unique charm, and by empowering those shaping its experience landscape, we can redefine and elevate our city's identity. It's not about rivalry but celebrating diversity and fostering an atmosphere where creativity flourishes.
As we embark on this journey, let's unite the forces that make Sydney exceptional. By highlighting our city's individuality, we contribute to its vibrant cultural story and create an international destination that sets us apart.
In Sydney, culture, hospitality, and creativity should converge to integrate a locally relevant experience narrative that resonates far and wide.
#SydneyCulture #CreativeCity #DestinationSydney #CreateAustralia #Melbourne
It’s official.
The outdated and unfair concert cap for Allianz Stadium and the Sydney Cricket Ground precinct has formally been lifted after months of negotiations.
We’re proud to announce that two of Sydney’s largest venues will no longer be restricted to an average of four concerts a year.
It’s an end to a needless restriction on fun in Sydney.
We’ll be bringing the best artists from across the world to NSW, helping to revive our nightlife and our economy.
It’s a no brainer.