Advertising Industry Careers’ Post

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept of incrementality and knowing when to pivot to new channels for better growth💰 Get the whole conversation here - https://lnkd.in/edM975ZX

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept of incrementality and knowing when to pivot to new channels for better growth💰 Get the whole conversation here - https://lnkd.in/edM975ZX

🌟 Excited for Advertising Week! 🌟 Looking forward to reconnecting with familiar faces and meeting new industry peers at Advertising Week! Join us on Day 2, Wednesday, May 15th, at 3 PM, where our CEO, Andrew Casale, will be sharing his thoughts on MFA and what it means for your business at the Game Changers stage. Interested in discussing further or joining our Index Exchange Happy Hour? Drop me a message! Can't wait to connect! #AdvertisingWeek #Networking #IndustryInsights #MFA #BusinessGrowth 🚀📈

Our very own CEO, Kevin Tydlaska-Dziedzic, recently participated in a panel discussion hosted by the AAF Tampa Bay called, 'Secrets of Success!' Alongside panelists from a few of Tampa Bay's top advertising agencies and marketing teams, Kevin dove deep into his experience owning and growing a boutique agency - and boy did he not hold back! But, if you know Kevin, you know he speaks the truth. 😉 Before the panel Kevin was asked one simple question. "What do you love about advertising?" Check out his thoughts below! "The entire creative process and the people who make it happen. That's really my jam. I love the brainstorm, the camaraderie, the ideation, the inspiration, the opportunity to leverage creative tech, and... the art - all crafted based on the psychology behind the human experience and one's motivation to engage. Seeing informed ideas come to life that are based on true market research done through a diverse and representative lens, is incredible to me. Seeing the work perform upon launch is even better - because it was all done by a collective thought and voice. There is nothing like the creative process in advertising, and that's why I love it." Hear! Hear! 💛

🚨 🏈 It's officially Super Bowl week! Get your game face on and dive into our new playbook that explores elevating your digital advertising game with high impact creative. Backed by research, we dive into the impact creative has on media performance and offer up four turnkey plays you can implement today to drive results across the entire funnel for the rest of the year and beyond. Download the full playbook here to outscore the competition 🥇 ➡ https://lnkd.in/ePGwy66d

In Vegas, we go all in with Channel Bakers' Joshua Kreitzer to parlay his expertise on: 📲 How the upper-funnel audience is becoming available to all advertisers, allowing the development of advanced tactics beyond just social media. 📈 Retail Media standardization: why return on spend isn't the only thing that should be standardized! 🤝 Which criteria to use when evaluating partnerships with software providers and much more! Watch it here: https://okt.to/uhkB0P

I was honored to share some thoughts about seniors as a valuable consumer segment that marketers should consider on Advertising Champions with Tony Stanol. Here's the link to the interview. if you are interested! https://lnkd.in/gv9c_AY9   

Talking 'bout my inspiration Continuing this month's Inspiration focus, shots catches up with seven creatives from all corners of the industry to discover the spots that sold them a career in advertising. Read the full article here: https://lnkd.in/eiBwfRYQ

🚨It's the last business day to get your entries in! We are 2 days out from the deadline! It's time to #WinAnADDY! 🔗 https://lnkd.in/e3mViEtb ❗Reminder! All award submissions will be entered and judged virtually! That's right, no more bags, labels or paperwork to fuss over. Instead, you will have additional upload space to supply more images of your work, as well as the opportunity to supply a video so the judges can see your work in action. 💡This local tier of the American Advertising Awards is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an American Advertising Award—recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local competition is the first step toward winning at the national level!

🤦 Only 6% of global advertising is effective. So what are we actually going to do about it? 🤦 Thanks, Kerry Collinge, for sharing this! This issue has plagued my marketing career for over 20 years! My son, at 8, summed it up perfectly: "Why do you want me to sit here and watch TV when I could be playing, talking, and being creative on Fortnite with my friends?" This sums up the reality of a world demanding engagement, interaction, personalization, and trust—something the current ad world has not caught up with. For decades, outdated data has dictated decisions, wasting billions on ego-driven, award-chasing creatives that fail to deliver results that actually mean something. The marketing industry needs a wake-up call. We are now amidst the next biggest con: Digital Media. Almost 50% of reported results are generated by bots, not real humans (47% of internet traffic is from bots, with 30% being harmful or malicious). It’s baffling how this blatant fraud persists. Why do so many intelligent people let this go by? Because these "results" get you promoted, win awards, and make you a hot commodity in the job market. Agencies demand hefty payments for their so-called creativity. It’s high time marketing and sales tore down their silos and started working hand in hand. The ultimate goal should be clear: driving sales and building genuine brand loyalty. So what can we do about it? ✨ Brands need to pivot towards creating authentic, engaging experiences that resonate with real humans. The decline of linear television is stark, but digital media is not the perfect alternative. 🎮 We need to learn from the success of gaming and Gamification, which shows us how to keep people engaged. Gaming now generates over $150 billion annually. 🤖 AI can help us work more efficiently and creatively. 🎨 Brand experiences allow us to tell better stories and, with technology, gain real data. 🔒 Gated communities allow us to rebuild trust and loyalty. Data from Forbes shows 85% of consumers are more likely to trust brands offering secure, exclusive interaction spaces. Harvard Business Review notes a 60% increase in customer trust and loyalty within well-managed exclusive communities. 📉 The advertising industry con needs to stop. We can no longer afford to create content that caters to awards juries rather than consumers. We need to focus on delivering tangible results, building brand equity, and fostering real connections. 🚀 Let’s advocate for a future where marketing and sales collaborate seamlessly, driving growth and innovation. 🛑 The time for change is now. 🛑 🔥 It’s time we stopped listening to the echoes of the past and started forging a path to a future where marketing is not just seen but felt, where results are not just reported but realized, and where creativity is not just celebrated but truly impactful. #MarketingRevolution #DigitalMedia #Gaming #AI #BrandLoyalty #CustomerEngagement #MarketingAndSales #Innovation #CreativityThatWorks