Advertising Business Group’s Post

Advertising Business Group is launching their Speaker Series and the first one should not be missed! *How does AI impact brands and creativity?* Come watch our speakers on June 13th, and make sure you find me to say hello 👋! Link to RSVP : https://lnkd.in/gaFH_JWi #AdvertisingBusinessGroup #AI #AICreativity #GenAI

📣Invitation to the first-ever IABHK C23 Conference & Exhibition on 26 Sep at HKCEC Are you prepared to discover the latest advancements in AI that could optimize your business? IAB HK is thrilled to announce the C23 Conference and Exhibition, a one-day event in the theme of AI in Action for Marketing will take place on 26 Sep 2023. We are bringing together the brightest minds to showcase the latest AI case studies and ad technologies from Hong Kong and beyond, highlighting Hong Kong's role as a digital leader, bridging the East with the West. Join now to stay ahead of the curve and gain insights into how AI technology is transforming business and work! 📅 26 Sep 2023 (Tuesday) ⏰ 9:30 AM - 6:30 PM HKT 📍 S421 - 424, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 🎤 Format: A blend of in-person and online experiences, including keynote presentations, panel discussions, workshops, and business matchings 👥 Audience: 350+ C-suite executives and top marketers in person, and up to 1000 online attendees from across the region ✏️Register now to get your super early bird ticket at HK$680 each before 31 July for a saving of 50% (standard price at HK$1360 each): https://lnkd.in/g8qnC32j Key topics: 📌The Next Step of our AI Journey - The Developments of Generative AI and How It Supports Business Transformation 📌Unlocking the Potential of User Generated Content 📌Transforming Marketing with the power of AI in East and West 📌What's the future of AI? Opportunities, Challenges and Threats 📌Maximize Advertising Efficiency with AI 📌AI-powered planning & generative insight to measurements 📌Adoption of AI-powered Content for optimal customer experience 📌Uplifting Omnichannel Sales using AI ✳️We warmly invite you to join us as a sponsor or exhibitor to showcase your solutions and expertise in front of the influential industry players in Hong Kong and at regional levels. For more, please refer to C23 Sponsorship Deck ↗️ https://lnkd.in/gWDAfE3i ✏️Register now: https://lnkd.in/g8qnC32j 📩Enquiry: [email protected] or [email protected] ☎️ (852) 2386 2238 #iabhk #c23 #digitalmarketing #marketingstrategy #AI #AImarketing #commerce #customerdata #customerinsights #dataanalytics #marketingstrategy #contentcreation #advertisingstrategy #measurement #conference #exhibition

Our General Manager for France, Adel Battikh, is back from the Cannes Lions International Festival of Creativity. 🦁 He spent an amazing week learning a lot and meeting inspiring new people. 🤝 Here is his take away from his week. ✨ ✅ Agencies need to help brands transform digitally across the entire customer journey and become agents of change along with their clients. ✅ AI was one of the most discussed topics.  AI is not a trendy topic anymore but now the real challenge is how to adopt and scale AI. We are moving from POC to adoption and scaling of AI. 🤖 🚀 ✅There were also lots of discussions around B2B marketing.  Some new research reveals that brand awareness is key across the entire buying committee. Don't focus only on the buyers. Over 60% of the time, B2B purchases favour brands recognised by ALL decision-makers, even if competitors offer similar solutions. Don't underestimate the hidden influencers! Building brand awareness with everyone involved in the B2B buying process is critical for success. JOLT Digital helps B2C and B2B brands win all along the journey thanks to our tools and technologies but we are also here to support brands in their transformation in AI or data. 🤖 A big thank you to our partners who we spent some time with in Cannes, to the International Advertising Association - France and to the entire staff for organising an exceptional event.  #CannesLions #Transformation #AI #JOLT #GamechangingisinourDNA

Exciting Announcement! Join Us for the Senior Marketers’ Roundtable this month. We are excited to announce that MENA Effie Awards in partnership with Publicis Groupe Middle East are organizing an intimate session designed specifically for industry leaders from brands. Get ready to power up your marketing strategies at the Senior Marketers Roundtable: Powering Brands through Effectiveness, AI, & Measurement'! 📅 Date: 29 May 2024 🕒 Time: 9.45 AM - 1.00 PM 📍 Location: Art in Space, Downtown Dubai In today's fast-paced digital world, senior marketers face challenges in effectively reaching their target audience, harnessing the power of AI, and accurately measuring ROI. 🚀 Join us for an exclusive and intimate roundtable where you'll gain insights, strategies, and tools to overcome these challenges and elevate your brand's marketing efforts! 🔥 Highlights: 🔸 Explore the evolving landscape of marketing effectiveness. 🔸Unlock the power of AI in marketing with expert keynotes. 🔸Engage in dynamic fireside chats with industry experts. 🔸Be inspired by global marketing triumphs and success stories. 🔸Master measurement and data-driven decision-making techniques. Don't miss this opportunity to network with industry peers, gain valuable insights, and elevate your brand's marketing strategies! Limited spots available – reserve yours now at https://lnkd.in/dTVdKBJQ *Note: Prior registration, kindly check if you meet the eligible criteria to attend the event 📌 Save the Date! #SeniorMarketersRoundtable #MarketingEffectiveness #AIinMarketing #MeasurementMatters

ᴊᴜɢɢʟɪɴɢ ᴛʜᴇ ᴅɪɢɪᴛᴀʟ ʀᴇᴀʟᴍ: ᴍʏ ᴏᴅʏꜱꜱᴇʏ ᴀꜱ ᴀ ꜱᴏᴄɪᴀʟ ᴍᴇᴅɪᴀ ᴍᴀᴇꜱᴛʀᴏ ɪɴ ᴅᴜʙᴀɪ As a Social Media Manager and Science Enthusiast being a part of Dubai's vibrant influencer scene, I'm here to unveil the real story behind the mesmerizing posts and trending hashtags. 📲 Here are some of the struggles I face and how I overcome them. The Struggles: 🔹 Content Alchemy:Crafting the perfect blend of engaging content while honoring my scientific background can be overwhelming. Striking this balance is a creative tightrope walk. 🔹 Algorithm Enigma: Just like scientific formulas, deciphering the algorithms of evolving platforms demands constant experimentation. Staying one step ahead requires a scientific mindset. 🔹 Multilingual Canvas: Navigating Dubai's multicultural space means seamlessly switching between languages. Ensuring accurate and impactful messages across cultures is a daily challenge. 🔹 Chrono-Chaos: Engaging with a global audience means being active across various time zones. Late-night equations and early-morning data analysis are part of the equation. Conquering the Challenges: 🔬 Strategic Hypothesis: I've learned that planning is key. A content calendar rooted in strategy helps me channel my scientific precision into creating impactful and authentic posts. 🔬 Data-Driven Insights: Analytics are my trusted lab assistants. They help me decode trends and optimize content for maximum impact, much like analyzing experimental results. 🔬 Cultural Formulas: Collaborating with cultural experts ensures I create content that resonates across demographics. It's a fusion of science and sociocultural sensitivity. 🔬 Automation Experiments: Time-zone challenges require automation. Tools that schedule posts are my secret ingredients for maintaining a global presence while I focus on creativity. Embracing challenges is ingrained in both science and social media management. My journey as a Social Media Maestro in Dubai, weaving science and creativity, has led me to innovation and growth in the digital universe. 🌍 #InfluencerInsights #DubaiDiaries #ScientificSocialMedia #SocialMediaManager #AgencyLife

DMWF Asia is happening !! The event is organized on 28th-29th of February in Marina Bay Sands, Singapore to guide marketers on how to face and shape through adversities. Participate now to unlock more information about the event. #DMWFAsia #DMWF #letsconnecteveryone #business #networking #digitalmarketingconference #marketingconference #singaporeevents #asiaconference #digitalmarketing #emailmarketing #affiliatemarketing #centurymedia360

Discover how #AI is changing content creation! Join our workshop, 'Creating Viral Social Media Content Using AI,' led by Travis Haasch on July 10th 2024.

🌟 Exciting News from Cannes Lions International Festival of Creativity 🌟 I am thrilled to share that PVBLIC Foundation has officially launched our groundbreaking platform, PVBLIC ONE, at the Cannes Lions International Festival of Creativity! Our revolutionary platform will transform media buying and advertising for NGOs and impact-driven organizations worldwide. For years, our team has been dedicated to developing a solution that provides affordable access to advanced AI technology and top-tier media solutions. With PVBLIC ONE, organizations can now extend their reach, amplify their impact, and drive global change through data-driven media strategies and comprehensive data ownership. One of the most exciting aspects of PVBLIC ONE is its unique approach to targeting. Instead of focusing on any one person, our platform identifies and engages with audiences who exhibit the intent that NGOs aim to reach. This ensures that the message reaches those who are most likely to support and resonate with the cause, maximizing impact and efficiency. The response to our announcement at Cannes Lions was overwhelming. We had the opportunity to engage with organizations, all eager to explore the possibilities our platform offers. The excitement and interest confirmed that a solution like this has been long-awaited in the market. I am deeply inspired and incredibly thankful to be part of the team that brought this vision to life. The journey has been challenging, but the potential impact of PVBLIC ONE on the NGO sector makes it all worthwhile. The future of NGO marketing is here, and we are just getting started! Strap in, it's going to be one heck of a ride. https://www.pvblicone.org/ Sergio Fernandez de Cordova | Daniel Wilkins | Abhishek Sharma | Stephen Keppel | Kerry Bannigan #CannesLions #canneslions2024 #PVBLICONE #NGO #MarketingImpact #GlobalChange

DMWF Asia is happening... #DMWFAsia #DMWF #business #networking #digitalmarketingconference #marketingconference #singaporeevents #asiaconference #socialmedia #insights #socialmediamarketing #ai #marketingtech #brandstrategy #data #influencermarketing #gaming #advertising #letsconnect #letsconnecteveryone #digitalmarketing #emailmarketing #affiliatemarketing #centurymedia360

DMWF Asia is happening on the 28th-29th of February in Marina Bay Sands, Singapore. The event is organized to guide marketers on how to face and shape through adversities. Participate now to unlock more information about the event. #DMWFAsia #DMWF #business #networking #digitalmarketingconference #marketingconference #singaporeevents #asiaconference #marketingtech #brandstrategy #data #digitalmarketing #emailmarketing #affiliatemarketing #centurymedia360