Adtech Today’s Post

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

David Bourg, our Global CFO, was here at JCDecaux Brasil this week. As well as being a pleasure to welcome him to our headquarters, this visit shows how JCDecaux's operation in Brazil has become increasingly robust and important for the group. Strategic global markets, such as Brazil, really require special attention and continuous monitoring.  In the last two years, our investment in Brazil has increased by 200%, with a focus on digitalizing our assets. In 2023, our gross revenue grew by 27.3%. Taking a closer look at the main challenges we face creates even more opportunities and possibilities for growth, both for the present and the future. JCDecaux David Bourg Samy Benoussaid Sandra Boisseau Alexandre Roubaud Ana Celia Biondi Rodriguez Silvia Ramazzotti João Binda Rafael Krausz Beto Lima Pierre-Yves Legoeuil Danilo Andrade Carlos Eduardo Schneider Denise Kagohara Eduardo Benvenuto Bicudo Eliézer Cavagnoli Braz André Catarina Danit Kelner Xavier Charton Max-Henri Léon Rodrigo Florencio Ferreira Marcelo Hasse de Rezende #JCDecaux #ooh #gestão #compliance

I have a love-hate relationship with advertising and marketing. That feeling about Commercial Creativity is never closer to the surface than at this time of the year, when Cannes Lions International Festival of Creativity comes around again. By Commercial Creativity I mean the loosely defined name given to a group of activities from the marketing function in a business, to those who help those marketers do what they need to do, the advertising, media and branding agencies and everything in between. I was for a long time of this world: Chief Strategy Officer of EMEA, Global EXCO, Global Creative Council for the then named Y&R - VMLY&R (and now VML!) and then Chief Marketing Officer for the United Nations World Food Programme. I did lots of things in those roles, some of those are still part of my life, but they are no longer all of my life. This is an exploration of the good, bad and ugly of the industry, the importance of metas and what you might do if you want to try something different. (A shorter version of this was first published by my friends and colleagues at BeenThereDoneThat - thank you. David Alberts, Nikki Crumpton and Marielle Kouroushi-Phillips). Saïd Business School, University of Oxford #marketing #branding #advertising #careers #personaldevelopment #growth

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

What did they just do? Brands like #coke #BritishAirway & #coors are immensely confident in their own skin to be able to tear apart the rules of the game. Or are these the new rules? Thanks Prasad for putting this piece together in ET BrandEquity #brand #brandleadership #designleadership Link in comments.

Let's unpack this "18-month long pitch" (there's almost no one that should be celebrating). Lego's Marketing Team cannot make a decision and clearly is horribly aligned internally. There is no reason why it should take this long to select a media agency. Especially when so much of the budget is digital (~75%). My guess is the regions couldn't agree, the CMO couldn't pull them together and the CEO should be wildly concerned about how much time and money was wasted on this review. Publicis probably gave away the farm to win this. An 18-month pitch is not a battle of titans trying to edge each other, like the famous 11 hour Isner/Mahut Wimbledon Match. This is likely painful negotiations both internally at Lego and with Publicis/the other agency participants. It also sets a horrible precedent for future reviews and agency employees should be concerned. Also don't forget, the best of the best get staffed on these reviews... participating in a pitch like this risks your best talent. Every Publicis client should be concerned. Since Publicis likely gave away the farm to win, they are going to look for it somewhere else. Every client of the losing agencies should be concerned. They spent millions in aggregate to pitch this, they are going to look for it somewhere else. Lego's HR team should be concerned. Their new office in Boston is attracting quite a bit of interest from talent. If it takes this long to make a decision, it's going to be a concern for new applicants. This kind of pitch process is a big part of what is destroying the ad agency model. These Lego clients should be ashamed of themselves and the rest of the ad community should hold them to task. There is only one winner... the pitch consultant. And they should be grateful they are not listed in this press release. No brand client should ever hire them again. (and if you're curious... I've won pitches this big on the agency, held reviews this size as a client, and managed some as a consultant.) #adagency #mediaagency #RFP #Lego

Hot off the Press. Volume 3 of the Ipsos x Effie UK Dynamic Effectiveness Series: https://lnkd.in/dDj-3Bfe 44% of people agree that ‘given the choice, I would prefer to have grown up at the time when my parents were children.’ Nostalgia affects everyone and presents an opportunity for marketers to connect with consumers by tapping into the feel-good factor in their past. Here we explore four ways in which Effie award winners have used nostalgia in their campaigns to drive effectiveness and trigger specific emotional connections. Featuring Effie awarding winning case studies from: Renault and Publicis•Poke, KFC and Mother, Havas London, and Crayola. #DynamicEffectiveness #creativity #advertising

🚀 Exciting News! 🚀 Thrilled to share that I have embarked on a new professional journey as Chef de Publicité at Publicis Conseil ! 🌟 I am incredibly honored to join the talented team at Publicis Conseil and take on the exciting challenge of working with the iconic brand Garnier. 🌿 Big thanks to everyone who has been part of this journey so far. Here's to new beginnings, exciting projects, and the limitless possibilities that lie ahead! 🚀✨ _____________________________________ #NewBeginnings #CareerMove #PublicisConseil #Garnier #Advertising

Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.     Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.     I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.   My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.   As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.   Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo    #CannesLions2024 #OmnicomCannes #TheDisruptionCompany

THE ROAD TO CANNES 2025 While Cannes 2024 has just been wrapped up, it is important to note that creatives and agencies have begun their journey to the next Cannes. In this weekly series, we will shed a spotlight on the different Cannes winning campaigns that have truly stood out to us. Erase Valentine’s Day- Mondelēz International x Ogilvy While half the world celebrates Valentines day with a smile, there is a large portion who steer in the opposite direction. And 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 5-𝐬𝐭𝐚𝐫, year after year has been there for the people who are anti-Valentines Day. Whether it was by creating a “𝐌𝐮𝐬𝐡 𝐃𝐞𝐭𝐞𝐜𝐭𝐨𝐫” that warns you of oncoming cringe or the 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐚𝐥𝐢𝐛𝐢 where they took over an island and created it as the perfect alibi. Now 5-𝐬𝐭𝐚𝐫 has gone a step above and just, you know, casually, erase Valentines Day as a whole. With the help of Nambi Narayanan, a “Legendary Space Scientist”, came up with a concept in which a ship would travel against time (sorry, science is a little hard to explain in a single post) and essentially for the three people on the ship, Valentine’s day would never have existed. And all they have done is eat 5-star, and do nothing. A massive salute to the team at Ogilvy Mumbai for reiterating how important it is to keep things light and fun with a campaign and how that can resonate with all the single folks. A meta idea brought to reality. Just wow. Shoutout to Harshad Rajadhyaksha | sukesh nayak | Kainaz Karmakar ! Karunasagar Sridharan | Krishnakant Mishra | Prem Narayan | Nitin Saini | Sidharth Singh 🚀 Thank you for upping the fun in advertising to a whole new level. Cannot wait for you concoct the next Valentines day. Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.