AdRoll, a division of NextRoll’s Post

#Google’s initiation of #Chrome #cookie #deprecation has left many teams overwhelmed by the reality ahead of them (zero cookies by end of 2024). Our industry has put a huge focus on #IDs being the solution to insulate advertisers from the loss of cookies. As many media teams are seeing, the scale of IDs alone (covering up to 20% of the open-web) does not enable brands to maintain their required levels of #precision at meaningful #scale to drive #effectiveness. So what is next? Looking forward to the conversations at #IABALM around how media technology needs to evolve to drive our industry forward. Let me know if you want to chat through Adlook transition plans as we help brands navigate into the new reality of digital.

🤯 Exciting News! Google Chrome is taking significant steps towards enhancing user privacy by phasing out third-party cookies. Testing began on Jan 4, 2024, affecting 1% of users initially. Chrome plans to ramp up third-party cookie restrictions to 100% of users from Q3 2024. As part of Chrome's Privacy Sandbox initiative, this move aims to reduce cross-site tracking while ensuring critical functionalities remain intact. This will surely impact the advertisement industry. What are your thoughts on this ? #chrome #advertising 🚀

🤔 Clearly this is a case of just putting off the inevitable! If you are looking for a way to not only secure but also improve your measurement capabilities in a cookieless world, I'd love to chat and discuss your options? #marketingattribution #cookieless

Huawei this keeps popping up: it's a common concern for many Huawei users who are constantly bombarded with unwanted pop-ups or ads on their device screens. These pop-ups can be more than just annoying; they can disrupt your work, consume your device's resources, and even pose privacy risks. #HowtostoppopupsonHuawei #PopupadsonHuaweiscreen #UnwantedpopupsonHuawei #UnwantedPopupsorAds

“Cookie deprecation” is a term we talk about an awful lot. My husband and young son even know what this means (note to self: leave work at work!). I share the common sentiment of “enough already, let’s move on,” but when I had to put pen to paper to layout the mitigation plan, the gaps in the ecosystem were evident. A lack of scale for alternative IDs, a lack of testing opportunities for advertisers in the privacy sandbox, and inconsistent industry knowledge, to name a few. Let’s figure this out people. Don’t use this as an excuse to keep your head buried in the sandbox (ha). Publishers please adopt alternative IDs; we need scale. DSPs, please continue to build durable and effective predictive targeting capabilities. Chrome, please let advertisers get closer to Privacy Sandbox. We need to test more and we need transparency so we can understand what’s working and what’s not.

A third delay from Google in their depreciation of the 3PC *eye roll* Ozone isn’t, nor has it ever been third-party cookie reliant, thanks to our unique first-party data relationships. We offer 100% addressability across all browsers, delivered only in premium publisher environments reaching a whopping 9 in 10 people in the UK. Connect with users fluidly across their devices ensuring efficient reach and holistic campaign effectiveness. Furthermore surface deep insights at scale, and reduce carbon by working with one partner supporting publishers at scale. It’s pretty compelling, we hope you’ll agree.  Ozone | Powering the premium web #3PC #firstpartydata #premiumweb