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A study from Adalytics Research explores the intricacies of #Google’s Search Partner (#GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search #advertisers?” The report suggests marketers booking ads via GSP — a network of thousands of sites that use its content-discovery and monetization tools — run the risk of their ads appearing alongside content few would deem brand-safe. In this piece by Ronan S., we speak to Ruben Schreurs of Ebiquity plc, Ratko Vidakovic of AdProfs, and Greg MacDonald of Chelsea Strategies,
