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March Madness attracts millions of viewers, and brands spend upwards of $500,000 to $2M for just 30 seconds of airtime. Yet, every year, they're leaving a significant amount of potential revenue on the table. How? By not leveraging technology that transforms passive viewing into active engagement. Here's the game changer: 1. More fans are watching March Madness on digital devices than ever before. 2. With Zeacon's software, ads become instantly clickable during the game. 3. Tests reveal a conversion rate of 8-12% when ads are made interactive in real-time. 4. Picture this - you're watching a game and see an ad for the protein powder you were just thinking of reordering. With a simple click, it's done. Our video dives into the heart of this transformation, showcasing how brands can finally capitalize on the full potential of their ad spend during one of the biggest sporting events of the year. Discover how your brand can stop leaving money on the table and start engaging with your audience where they are: https://zeacon.com/

If you're in the NYC area next week and looking for a great networking event plus an overview on the latest happenings in the Media industry, check out our #womeninmedia event on Thursday evening. We have an all-star lineup of leading female media execs with the very talented Kerry Flynn from Axios moderating. Speakers: Amy Tunick, Chief Marketing Officer, National CineMedia (NCM) Jenny Wall, Chief Marketing Officer, VideoAmp Linda Villani, Chief Revenue Officer, DailyMail.com Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share: 💡 Innovative strategies for confronting challenges; media business models that are working 💡 How to expand audience reach 💡 Tips for staying relevant in times of disruption Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition. *Must RSVP to attend this event* #media #advertising #cannes #upfronts

Excited to attend Ad Age Gen Z Summit next week! This one-day conference is all about diving into Gen Z preferences, culture & marketing trends with workshops lead by industry leaders and creators. Hoping to see some of my network there. 😊 If you're planning on joining, feel free to drop me a comment or DM. Can't wait to learn and connect with fellow marketers! #AdAgeGenZSummit #GenZMarketing #networking

My dad always say: "Opportunities are everywhere, you just have to take them" As marketers at CROING l Creative Agency , marketing events have presented huge opportunities to us, After meaningful conversations and speaking engagements in huge Adweek, Fast Company, and Campaign events, we've pitched our capabilities to amazing Fortune 500 companies. Sounds like a dream for a Latina-owned, women-led company that started 8 years ago, right? My dad also tells me to pay it forward, so I want to share our upcoming events with my LinkedIn community and hopefully see you at the next one, here are a few: ✅ Cannes Lions International Festival of Creativity with ADWEEK , Amazon, Meta and more companies having huge events and activating the whole city ✅ We Are All Human Foundation and The Hispanic Star have a whole week of events planned to make the latino voice heard at Cannes Lions, so stay tune because we’re gonna be there and bring their amazing data to our community here ✅ Axios and Deep Blue Sports + Entertainment invited us to Women’s sport house and we’re going to keep bringing visibilization to women in sports and speaking about the subject ✅ last but not least after Cannes Lions comes VidCon in Anaheim where we’re going to be speaking about Creator Economy with the best of the best If you've been to any of this give advice, and if you haven't ask questions, we're here to help. #marketingevents #marketerstuff #marketing #canneslions

📣 💡Pro Permitting Tip: Don't get hung up on location! As long as you have your market locked down, we can help you nail down the specific event space that will align with your target audience. #locationscouting #permits #eventplanning #experiential #eventtips

You might have noticed the eye-catching sticker below on our sponsor's event cards – so shiny! But this sticker isn't just for show; it signifies something really important. When discussing Ashton Media's events with potential sponsors, requests for testimonials often come up. I have plenty I can share, but I think the most impactful testimonial is the one where a sponsor returns. It proves that our event delivers value, especially in an industry cluttered with events.   All of this year’s Programmatic Summit sponsors are "Returning Sponsors." Plus a couple of new logos!   A big thank you to our Sponsors for their ongoing support, and if you want to join us this year (better late than never!) there’s still a handful of high-profile opportunities left. Get in touch with me or the team. Bring on the industry showcase event, the Programmatic Summit Melbourne and Sydney. Follow the link in the comments. DoubleVerify Channel Factory Google StackAdapt Nexxen Ogury REA Group Acast ESPN Disney Advertising IAB Australia #programmatic24 #programmatic #digital

🌐 Reflecting on the Evolution of Live Events: From SEG3 to Super Bowl LVII 🏈 After my visit to SEG3 and now sitting here watching the Super Bowl, I’m awestruck by the innovation unfolding before us in live events. 🔍 Last week at SEG3, I was immersed in discussions with ESPN David Sparrgrove Zack Malet and Phil Orlins alongside Drew Carter exploring the intersection of live sports and digital innovation. Their work in blending animated worlds with live action is nothing short of revolutionary. 🎮 Fast forward to today, and the Super Bowl elevates this innovation, streaming live into Nickelodeon engaging younger fans in a space they thrive. And with the announcement of a live visual album for #SuperBowlLVII, featuring performances available on platforms like Apple Music, TIDAL and YouTube the event’s digital impact is undeniable. These milestones signify a pivotal shift in how we experience and engage with live events. It’s a journey towards more immersive, interactive narratives that reach audiences wherever they are, on the digital platforms they frequent. 💡 The implications are vast for marketers, event planners, and content creators alike. As we embrace these digital frontiers, the future of audience engagement looks bright, filled with possibilities limited only by our creativity. Stay tuned for video content in the comments below, showcasing these innovations in action! #LiveEvents #DigitalInnovation #SuperBowlLVII #EventMarketing #ESPN #Nickelodeon #FutureOfEngagement

🚨 The advertising, marketing and media industry is a convergence of expertise, aptitudes, mindsets, skills and perspectives. Nothing in this ecosystem should operate in isolation; indeed, silo-busting is table stakes for multiples of success. Yet entrenched norms and practices persist. ⏰ Now is the time to regard not just the individual tactics or groups or sectors within our practice, but the alliances, the mashups, the intersections that power growth. It requires getting out of comfort zones, telling not just the rosy tales but the candid realities, breaking through the typical to get to the exquisite. 🎯 Adweek is at the center of all of it. And so what better way to close out 2023 than with Adweek X, a new event that showcases the connections, collaboration and convergence that present new opportunities for marketers. 💡 Built on the premise that 1+1=3, Adweek X is about realizing more—together. It’s for CEOs who want and need to better understand as well as provide perspective on the strength of marketing within organizations. It’s for CMOs, brand leaders, agency executives, investors, entertainers, creators and others. It’s for those who aspire to lead. And it’s for curious practitioners who are the heartbeat of this industry looking to gain expertise. In an era of fractures, Adweek X is designed to help spur partnership. In an era of roadblocks, Adweek X is designed to spotlight new avenues. In an era of confusion, Adweek X is designed to clarify. ‼️With debates, contrarian takes, unexpected pairings, and an unusual physical stage format designed to drive all-room participation, Adweek X will challenge your assumptions and leave you with new ideas, new learning, new understanding and, yes, new tactics to drive your own brand and business wins. Oh, and the speaker lineup is 🔥: Wilmer Valderrama Gayle Troberman Naomi Osaka Stuart Duguid Everette Taylor Kim Getty Shelley Zalis Antonio Lucio Renata Simril Julie Uhrman Jean-Briac Perrette Scott Tannen Valerie Vargas Charlotte Watson Ricky A. Rich Battista Kamran Asghar Courtney Brown Warren Lisa Clunie Jackie Cutrone Glenn Howerton CJ Johnson Cary Leitzes Jeremy Lowenstein Rob McElhenney Casey McGrath Elizabeth Snower John Solomon Kelsey Trainor Peter McGuinness Leslie Sims Will Lee and many more. Let me know if I will see you there. 👀 #marketing #advertising #brand #leadership #learning #business

Nothing in the #marketing industry should happen in silos. Collaboration is critical, and marketers, agencies, adtech, data providers and even non-marketers—not to mention other C-suite executives—need to be in lockstep. To realize their ultimate potential, they must collaborate at speed to create a single purpose, a single mission, a single team—and a shared view and knowledge of the ever-changing consumer, customer and strategy priorities. Join us at #AdweekX in #losangeles!

Ever wondered how to spice up your events and make them truly unforgettable? Well, we've teamed up with Walls.io who have just launched the ultimate toolkit for event professionals, to bring you the inside scoop on the power of live polling.🙋 In the dynamic world of events, genuine audience engagement is the golden ticket, and live polling is your VIP pass. It's more than just collecting opinions; it's about fostering a dynamic, interactive environment where each attendee is a star player in the show. 🌠 Eager to learn more? Dive into our latest blog post revealing the Top 10 Live Polling Ideas for Engaging Events: https://lnkd.in/e7-SiTgP #EventProfs #AudienceEngagement #LivePolling #LiveStreaming