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lTata Consumer to expand range of innovative products Aroosa Ahmed Updated - December 20, 2023 at 12:47 PM. Tata Consumer Products’ Indian foods business saw a 16 per cent growth in revenue and a 6 per cent volume growth in Q2 In Photo: Deepika Khattar Bhan (President - Packaged Foods at Tata Consumer Products) Fast-moving consumer goods (FMCG) major Tata Consumer Products will be expanding its range of ‘innovative products’, which serve as new growth engines for the business. The second quarter of FY24 witnessed an innovation-to-sales ratio of 5 per cent. Innovative products launched by the company include Apple Cider Vinegar, Sampann Vermicili, Simply Better Cold Pressed Oils, Soulfull Ragi Bites Choco Sticks, Sampann Gulab Jamun Mix, Sampann Walnuts and Seeds, Sampann Saffron, Tata Gluco Plus Sports Drink, Filter Coffee Decoction, Say Never! Energy Drink, Tata Tea Gold Vita Care Tetley Digest, and Immuno Chai. Also read: We remain open to inorganic options across categories, says Tata Consumer Products’ Sunil D’Souza “We need our ranges to be more relevant to our consumers. We will expand and want to be careful and learn what is sticking, take smaller circles, and grow them deep. We have a very limited portfolio on Tata GoFit right now, including apple cider vinegar and limited protein ranges, and we are seeing that they are having some traction with consumers. We will launch a franchise in medium term runway,” Deepika Khattar Bhan (President - Packaged Foods at Tata Consumer Products) told businessline. Tata Consumer Products’ Indian foods business saw a 16 per cent growth in revenue and a 6 per cent volume growth in Q2. “There are low levels of branded penetration that are opening up a lot of opportunities. We continue to remain focused on categories that are new for branded penetration and you are seeing our aggressive foray with some fun. We are looking at, new branded penetration categories like vital staples. The products are within the Sampann portfolio, which is also responding very well for us. It is a really important space for us. We want to balance our tomorrow, which refers to the two brands we started with, Gofit and Simply Better, where we’re also experimenting. It helps us stay ahead of the curve in learning spaces that are new and evolving for consumers,” she said. Also read: Tata Consumer Products targets non-southern coffee market potential Distribution ramp up Tata Consumer Products has a reach of 1.5 million outlets, with a total reach of 3.8 million outlets in its distribution network as of Q2. “We are looking at how we can go a level deeper and build distribution in smaller towns. Our total reach has doubled since September 2020. We are looking to reach deeper in the country, both through pure distribution as well as by ensuring that there is better depth building through spilt routes in the large towns,” added Deepika Khattar Bhan. Published on December 20, 2023 12:47

Dabur India Limited is committed to reducing the amount of added sugars in its beverages! In the latest phase of its sugar reduction program, #Dabur plans to lower added sugars by an average of 3% across two-thirds of its beverage range. Since 2019, the company has been progressively reformulating its Real fruit juices, achieving notable reductions: 5.4% in the first phase, followed by 7.5% and 6.7% in the subsequent phases. As a leading player in the fast-moving consumer goods (FMCG) sector, #Dabur aims for a 3% average reduction in added sugars across two-thirds of its beverage portfolio, as detailed in its annual report. The company began its phased reformulation strategy in 2019 to lower sugar content in its Real juice lineup, successfully completing three phases of sugar reduction across its top eight juice variants, resulting in a total decrease of 20.95% in added sugars. This reduction equates to approximately 1,300 metric tons less sugar consumed annually. “Our Foods & Beverages division is focused on reducing sugar content in our products while preserving taste and quality. This reflects our commitment to providing healthier options for our consumers,” the report stated. Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at [email protected] Piyali Roy Oberoi East India Retail Connect

From selling candy at local markets to giving competition to Cadbury and Nestle This is the story of 2 siblings, Vinay Kothari and @Rashmika Kothari, creating GO DESI, a brand doing 8+ crores in revenue annually. During the pandemic, the demand for confectionery and candies boomed. While everyone was enjoying chocolates, fondues, and 10s of other things…. Traditional Indian Sweets were lacking…. and that’s the market gap. Once, on a holiday, Vinay was sipping chat at a local stall when he saw these. colorful candies and fruit bars on display. He loved them so much that he brought 30Kgs worth of them back (Yes!, that happened) The next day in Bangalore, he tried to sell them at a local market, but they were sold out. That’s when GO DESi was born. A modern brand that will bring traditional Indian snacks and sweets to the limelight. The USP for GO DESi’s products is no added: -color -flavouring -or preservatives So, People can satisfy their cravings without guilt, or worrying about food safety. They use local vendors and farmers for their raw materials like Jaggery instead of processed sugar. Just like Lijjat Papad, Go Desi is empowering the rural communities to the limelight. Nutrition + taste with the products and creating jobs in the process is the aim. They started in 2018, and now they’re across 15,000 outlets: -local shops -e-commerce sites -regional delivery shops The growth has been insane: -1 million+ customers -2 lakh products daily production -7+ Cr recurring revenue each year They aim to expand to 60k+ stores and 3x their revenue next with a vision to become a 500Cr brand in the next 5 years. GO DESI’s story is a great example that sometimes your idea is staring you in your cup of tea. – P.S: Have you tried their DESI Popz?

Dabur India Limited is committed to reducing the amount of added sugars in its beverages! In the latest phase of its sugar reduction program, Dabur India Limited plans to lower added sugars by an average of 3% across two-thirds of its beverage range. Since 2019, the company has been progressively reformulating its #Realfruit juices, achieving notable reductions: 5.4% in the first phase, followed by 7.5% and 6.7% in the subsequent phases. As a leading player in the fast-moving consumer goods (FMCG) sector, Dabur India Limited aims for a 3% average reduction in added sugars across two-thirds of its beverage portfolio, as detailed in its annual report. The company began its phased reformulation strategy in 2019 to lower sugar content in its Real juice lineup, successfully completing three phases of sugar reduction across its top eight juice variants, resulting in a total decrease of 20.95% in added sugars. This reduction equates to approximately 1,300 metric tons less sugar consumed annually. “Our Foods & Beverages division is focused on reducing sugar content in our products while preserving taste and quality. This reflects our commitment to providing healthier options for our consumers,” the report by the company stated. Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at [email protected] Piyali Roy Oberoi East India Retail Connect

Cornitos, an Indian brand synonymous with nachos, has big plans for the next six months. This includes increasing their growth rate by 30% during the festive season through innovation, strategic expansion, and catching on consumer behavior. Vikram Agarwal, Managing Director of Greendot Health Foods Pvt. Ltd., shares their exciting roadmap and the strategies behind their anticipated growth. “We are well-prepared for the upcoming season. We have conducted extensive consumer surveys. Based on these insights, my team and I have made all the necessary preparations. Our consumers can look forward to products that meet their expectations. We are confident in our offerings and are aiming for a growth rate of at least 30% over the last year within the next six months,” asserts Agarwal. According to him, Cornitos have a strategic plan in place to achieve this target. “With the strategic steps we are taking, we are very optimistic,” he says. Read full story here: https://lnkd.in/g-eSPMpU #cornitos #snacks #expansion #growth Ashu Agrawal

ITC is rapidly premiumizing its portfolio with an eye on aspirational #shoppers. “The bottom of the pyramid is already saturated and as the market gets more fragmented, and #consumers go in for more premium and differentiated offerings, we’re going to go up the #valuechain. That’s what we are launching more of,’ said Sumant B. Executive Director, ITC. 37% of ITC’s #personalcare portfolio is now what the Company calls premium. 35% of the packaged #foods and #beverages portfolio and 35% of the #agarbattis portfolio is also premium. This Livemint article carries more details. Read here: https://lnkd.in/daHu2mbR #BuildingBrands #TheITCWay

Ever wondered why some chips cost twice as much as others, or why some soaps smell like a royal garden? That's the magic of 𝐩𝐫𝐞𝐦𝐢𝐮𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 ! ✨ Think of it like taking your favorite Parle-G and giving it a golden makeover with real Belgian chocolate and a fancy box fit for a king! That's 𝐩𝐫𝐞𝐦𝐢𝐮𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 – making everyday things feel extra special. ✨ 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐝𝐨 𝐢𝐭? ➡️ Some people are willing to pay more for things that feel extra special and high-quality, like a fancy birthday cake for your bestie. ➡️ Think Dabur Chyawanprash! You know the healthy jam? Now imagine a premium version with exotic herbs and a fancy glass jar. ✨ It's still yummy, but feels like a treat for yourself or a special gift. 𝐁𝐮𝐭 𝐰𝐚𝐢𝐭! ✋ Premium things can be expensive, and not everyone wants to spend that much. And if the fancy stuff isn't actually better, it's a big disappointment. It's about finding the sweet spot between feeling special and worth your hard-earned money. ⚖️ So, Whenever next time you are at the supermarket, compare regular and premium versions of your favorite products. 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞𝐦 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭?  𝐈𝐬 𝐢𝐭 𝐰𝐨𝐫𝐭𝐡 𝐭𝐡𝐞 𝐞𝐱𝐭𝐫𝐚 𝐩𝐫𝐢𝐜𝐞? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬! #FMCG #Newbie #Premiumisation #Innovation #EverydayMagic

D2C brand WellBe Foods, a part of the Nimida Group, achieved a significant milestone in the FY 2023-24 by reaching 1000 stores. Based in Bengaluru, this brand is renowned for its commitment to offering clean food choices to Indian consumers. Now, it's gearing up for further expansion through the General Trade (GT) route. By the end of fiscal year 2024-2025, WellBe Foods plans to launch its snacks and snack bars in 25,000 general trade (GT) stores across South India, becoming the first brand with a "No Nasties" promise to reach such a wide distribution in GT stores. Gaurav Manchanda, Founder of Nimida Group and MD of WellBe Foods, stated, “FY 2023-24 has been an immensely rewarding year for WellBe Foods. Reaching the 1000-store milestone is a significant achievement! What motivates us the most is the overwhelming consumer affection for WellBe products across various markets. Health-conscious professionals and millennial moms alike are seeking snacks made from wholesome ingredients, free from chemically refined oils and artificial colors. They are scrutinizing food labels and making informed decisions that align with their health objectives. At Nimida Group, we are excited to maintain this positive momentum, offering Deliciously Good, Honestly Made food with No Nasties Ever!” Read full story here: https://lnkd.in/gbF-4_G8 #snacks #wellbefoods #foodindustry #expansion Ashu Agrawal

What is #Goodles selling? And does it fit the pattern of dozens of prior brands (e.g., #Chobani, #SkinnyPop) that have pulled off the seemingly impossible to carve out new segments in mature center-store categories? Dr. James Richardson shares his insights - https://lnkd.in/eyKkJMBW #cpg #businessintelligence

#Saffola Oats becomes India’s Number 1 Oats Brand, beating Quaker Homegrown #FMCG Marico-owned Saffola Oats, has emerged as the Number 1 Oats Brand in India, according to Kantar Household Panel Data. Saffola Oats has risen to prominence, experiencing remarkable growth within the category while seamlessly becoming a staple in the daily breakfast choices of consumers. The brand has witnessed an astonishing tenfold increase in offtake volumes since inception. According to the Kantar Household Panel Data, Saffola Oats now commands an impressive 43% share of the market in value terms, surpassing all competitors. The data also underscores that 1 out of every 11 households in the country actively includes oats into their daily consumption. Saffola Oats attributes its success to an unwavering commitment to quality and taste. Consumers have played an instrumental role in this journey, extending their #tremendoussupport to the brand especially in the thriving markets like Maharashtra, Kerala and West Bengal, making it a staple in households across these regions. In an ever-changing #consumer landscape, Saffola Oats has been quick to adapt. As the 21st entrant in the competitive plain oats market, Saffola Oats embarked on a journey to understand the unique preferences of Indian consumers. Recognizing their love for masaaledaar (spicy) flavors, often found in chatpata street food in every corner across the country, the brand strategically pivoted to meet this demand by introducing the world’s first 'Savory Oats’. Saffola Oats offers a super-creamy texture as it is made from specially sourced soft & 100% natural wholegrain oats. The oats are a powerhouse of nutrients, offering Protein, Iron, and fiber, ensuring long-lasting energy. Its savoury variant, Saffola Masala Oats, offers a wide array of flavours, including Classic Masala, Peppy Tomato, Veggie Twist, Masala Coriander and Curry Pepper. #Packagedfoods and #retail are a vital part of Technopak Advisors’ consultancy domain. #food #foodindustry #foodbusiness #foodandbeverage #businessmanagement #consultingfirm #technopak #technopakadvisors #technopakinsights