ADGULLY’s Post

What sets the most valuable luxury brands apart from the competition? New figures from Brand Fortunes underline the vital role that storytelling and brand play in this regard - even more so than product. In this week's blog, our Senior Executive VP Marco Passoni looks at what sets the top brands apart in this regard, and what the wider industry cal learn from their efforts. Read the whole blog here: https://lnkd.in/gTkqyvUM #luxury #branding #opinion

In his new insightful article, my esteemed colleague Marco Passoni highlights that what truly sets top luxury brands apart is their compelling storytelling and clear brand identity. It's not just about the product anymore; it's about the experience and the story behind it. I invite you to read more below: #luxury #storytelling

Self-complacency in Luxury Brands can be a silent trap. Brands that experience long-term success may overlook warning signals as long as quarterly results remain positive. But when results start to falter, it can be challenging to rectify the situation. Stay tuned for the second part of this note that sheds more light on this critical topic. #luxurybrands #success #warningsignals #businessstrategy #consumerinsight. Ask in PM for part#1 in english

Luxury brands are experts at crafting a sense of desire, making us yearn for their exclusive products. By leveraging scarcity, superior craftsmanship, and aspirational marketing, they create an allure that's hard to resist. These brands use strategies like celebrity endorsements, limited editions, and impeccable storytelling to make their products desirable. They also showcase lifestyles and experiences that are beyond the reach of an average person, heightening the allure. It's a masterclass in creating not just products, but icons of luxury. . Follow my account for more vds✨ . #branding #brandingtips #luxurybrands #luxurybranding #brandingstrategy #brandstorytelling #brandinginsights

Day 16 of our luxury branding series emphasizes the element of privacy in luxury. Consumers are perpetually connected online; this strategy allows you to distinguish your brand from others. By positioning your brand to allow intimate experiences, you can enhance exclusivity and personalization to appeal to luxury consumers who value their privacy. #PrivacyInLuxury #IntimateBranding #BrandExperience #ExclusivityInBranding #LuxuryBranding #LuxuryMarketing

It's been fascinating to witness the evolution of luxury brands over the last decade - how they've moved away from solely exclusive environments and embraced channels where story-telling is at the forefront. And the luxury consumer - who now demands deeper, richer and more brand meaningful experiences. Here I share my thoughts on why newsbrands are particularly well placed to address both of those trends.

We design with intelligence for maximum engagement. We interview with sensitivity for authentic connection. And we analyse with a passion born of genuine interest. Our work is people-centric—but why is that even important? Through hundreds of hours of interaction with U/HNW consumers, we have created an unparalleled understanding of the luxury market mindset. This helps to ensure that your brand, services and products are positioned for optimal performance and longevity in an ever-changing international premium market. Ready to find out how we can help your luxury brand? Get in touch now; [email protected] #LuxuryBrands #BrandPositioning #MarketResearch #MRX

We design with intelligence for maximum engagement. We interview with sensitivity for authentic connection. And we analyse with a passion born of genuine interest. Our work is people-centric—but why is that even important? Through hundreds of hours of interaction with U/HNW consumers, we have created an unparalleled understanding of the luxury market mindset. This helps to ensure that your brand, services and products are positioned for optimal performance and longevity in an ever-changing international premium market. Ready to find out how we can help your luxury brand? Get in touch now; [email protected] #LuxuryBrands #BrandPositioning #MarketResearch #MRX

NEW BLOG POST 🚨 'Perspective' is our new blog series where you get exclusive insights and opinions on all things media, straight from the experts at Mail Metro Media. This time, our Director of Luxury, Jo Coltman, on why newsbrands are the perfect partner for luxury brands... Read now 👉 https://lnkd.in/ea5s8C8t #blog #perspective #luxury #retail #media #advertising #newsbrands

It’s essential to Managers working for premium brands to always think “selling experiences” rather than pushing products as comodoties. Creating unforgettable memories is at the heart of seasoned Marketers handling luxury brands. #customerexperience #brandidentity