We're excited to share that our CEO and Founder, Jacek Chrusciany, has just published the second article in his "Pathways to Transparent Media" series on the Association of National Advertisers (ANA) platform. 📢 In "The Growing Complexity of Today’s Media Buying " Jacek dives deep into the evolving role of media buyers in the digital age, addressing the intricate challenges and immense opportunities in today’s advertising landscape. From navigating diverse ad platforms to ensuring brand safety and budget efficiency, this article is a must-read for anyone involved in media buying or digital marketing. Key Takeaways 📚 Invest in Education - Understanding the complexities of various platforms is crucial. 🧠 Change the Mindset - Integrate media buying into broader digital marketing strategies. 🛠 Leverage Advanced Tools - Centralize control and adapt to new advertising norms and tools. As Jacek highlights, "Those willing to delve into those complexities and understand and employ the right strategic tools can drive meaningful brand success with flawless, impactful campaigns." Read the full article here: https://lnkd.in/d6TcyEPs #DigitalMarketing #BrandSafety #TransparentMedia
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🌟 Elevate your marketing game with our upcoming program: Introduction to Digital Media Buying! 🌟 Join us for a two-day crash course led by industry expert Alec Newcomb, designed to equip marketers of all levels with the skills needed to navigate the digital advertising landscape with confidence. Learn how to: 🚀 Target and engage audiences across Google, Facebook, Amazon, and more. 💡 Write effective creative briefs and media plans for diverse businesses. 📊 Optimize campaign performance for maximum ROI. 🛠️ Implement practical systems for in-house media buying or agency collaboration. 📈 Utilize advanced reporting techniques to drive results. Learn more & register 👉 https://lnkd.in/eZiQuC26 #DigitalMarketing #MediaBuying 🎓✨
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
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Experienced Media & Ad-Tech Veteran leveraging best-in-class automation to transform the way Agencies support, retain, and expand their clientele
Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
Future in Focus: 2024 Digital Advertising Trends - Basis Technologies
https://basis.com
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
Future in Focus: 2024 Digital Advertising Trends - Basis Technologies
https://basis.com
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
Future in Focus: 2024 Digital Advertising Trends - Basis Technologies
https://basis.com
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
Future in Focus: 2024 Digital Advertising Trends - Basis Technologies
https://basis.com
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
Future in Focus: 2024 Digital Advertising Trends - Basis Technologies
https://basis.com
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
Future in Focus: 2024 Digital Advertising Trends - Basis Technologies
https://basis.com
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Level up your 2024 digital advertising strategy in our upcoming webinar on December 13, where we explore key #2024Trends, including riding hype cycles and media metrics that focus on the quality of your audiences' attention. Save your spot today! http://ow.ly/jaQW1051RG5 #Adtech
Future in Focus: 2024 Digital Advertising Trends - Basis Technologies
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I operate in different industry, however the takeways seem rather universal. This is an interesting piece. Congrats Jacek Chrusciany 👍👏