Adfidence’s Post

Today our Global CEO Jillian Janaczek spoke to Merca2.0 about the Cannes Lions International Festival of Creativity. You can listen to some of her key takeaways using the video link below 👇 #CannesLions #PR #DoingBusinessBetter

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Cannes Lions Day 1: The first Grand Prix and Gold Lions have been awarded – so what do they tell us? Here are a few top-line thoughts from the opening day’s results in Lions Health, Outdoor, Print & Publishing and Audio & Radio: Big brands are back: Jury presidents made much of the fact that mega brands like Coke and Magnum have been producing outstanding work this year. The emphasis seems to have shifted towards ‘commercial creativity’ – rather than purpose for its own sake. Using creativity to drive business growth is absolutely on message at Lions 2024. Purpose moves centre stage: That said, there are also some potent examples of how purpose can become part of the commercial heart of a campaign. Coca Cola’s Recycle Me and Pedigree’s Adoptable both placed purpose at the centre of their winning campaigns. AI is already making its mark: Lions Juries don’t like tech for tech’s sake – but they do admire a clever AI-powered campaign. Siemens’ success in Pharma with Magnetic Stories - and an Outdoor Grand Prix for Pedigree’s adorable Adoptable - are powerful advocates for mashing AI together with great creativity. Shared success: There was plenty of success on day one for entries from the Middle East, India and Latin America. BBDO Dubai’s Child Wedding Cards looks like it will be one of the week’s high impact success stories, after picking up a Grand Prix on day one. Laughter is the best medicine: The Cannes Lions team let it be known that humour would be celebrated this year – and early award winners have shown this to be the case. Specsavers’ Misheard Version and Dramamine’s The Last Barf Bag are both worth checking out if you want to see how humour can lift even the most unlikely products and services. As Jefferson Starship might plausibly have said: “We built this city on sausage rolls”. Looking forward to a fascinating day two, with numerous entertainment and craft awards up for grabs. If you’re in Cannes, don’t forget to read the Lions Daily News…

Reflections from Cannes Lions 2024 Our CEO, Aaron Fetters, shares his insights and key takeaways from the prestigious Cannes Lions 2024. From thought-provoking sessions to innovative campaigns, discover the trends that are shaping the future of marketing and how they can drive your brand's success. Read the full blog to dive deep into Aaron's experiences and reflections from this year's event 🔗 https://ow.ly/1xNi50SPxU7 #CannesLions2024 #MarketingInnovation #LeadershipInsights #TransparentPartners #DigitalMarketing #BrandStrategy #CEOReflections

Unlock the insider perspective on Cannes Lions 2024 in this article from Adage—featuring insights from industry leaders, including a quote from Magnet's CEO, Megan Cunningham. Read here: https://lnkd.in/epPAa5JJ #marketingandadvertising #brandactivations #canneslions

The Effie Worldwide Global Grands are fast approaching. The lucky winners will in fact not be lucky. Effie represents the iridium standard of rewarding business effects and we see an increasing importance placed on business impact across other awards organisations. The question is, how do you get to these effects and the trophy in your cabinet? This paper from Rachel Rodgers and Shelley Yang provides inspiration and evidence that good quality audience experiences are common to award winning work. Check it out in the link in the comments. Shaun Dix, Pedr Howard, Lindsay Franke, Eleanor Thornton-Firkin, Samira Brophy, Louise Harrison, Arnaud Debia, Aurelie Jacquemin

Cannes veteran, Andrea Ching - Bloomberg Media's Global Head of Integrated Marketing weighs in on how to prepare for Cannes Lions International Festival of Creativity in this piece for The Drum: https://lnkd.in/giFrTZNc “Global marketing and advertising leaders convene at moments like Cannes for top-to-top meetings, to celebrate creative excellence, gain inspiration and set the agenda for the year ahead. My best advice is to not over-engineer your Cannes experience. Whether you’re taking part from the client, agency, tech or media company side of the business, universally my best business outcomes have arrived from the more serendipitous conversations that naturally occur when such a concentration of business leaders are gathered in one place at one time. Allow for those moments of connection and reflection. And remember that, as much as we are focused on driving results, at Cannes we are generally not focused on more transactional business - so when looking at success metrics you really need to look at a six-to-12-month window, if not beyond.”

Little reminder to all join this great session!

The last few weeks have been crazy with back-to-back events across the US and the APAC region. The team has been working across the timezone to create the events cheatsheet, schedule meetings for the leadership team, get the booth ready, manage the logistics and collaterals, coordinate with vendors to avoid delays and get the caricature artist at the booth, which has worked wonders for us till date. I could easily relate to the song from Munnabhai MBBS - Ek kahani khatam to dooji shuru ho gayi mamu. But for us, the kahani doesn’t end. It’s the start of 2nd innings with follow-ups to convert the conversations at the events into meetings and opportunities. Typically, we have seen 1-2 large publishers' wins per event from regions with a presence and our customers supporting us by influencing prospects. Let’s see how we can achieve these or better in newer markets as the investment is significantly high. Fingers crossed 🤞 #events #abm #dgwithpp

There are so many reasons that being involved with Awards ceremonies works, but why do we run them? For us it is simple, we want to celebrate the businesses in each of our cities (Bristol, Bath, Cardiff, Exeter) - We are connectors in our cities and bring businesses together to build relationships with new/old/potential clients. That way the businesses we work with get awareness, exposure, new customers and new connections. Having read an article written by AwardStage it really reminded me of the reason we do what we do, both for us and for our clients! 'Above all, awards bring joy! Their main goal is to celebrate success and spread smiles. Being associated with that kind of positive vibe is worth its weight in gold' 'Awards are a fantastic way to skyrocket your brand awareness. They create loads of buzz — from announcing dates and entry requirements to profiling judges and revealing winners.' 'Awards programmes reward effort and quality and, as a result, can help to improve standards across your industry as everyone strives for excellence, and to be 'top of the tree' #Awards #Ceremonies #Awareness #FeelGood #Business #Bristol #Cardiff #Exeter #Bath #MediaClash