Adfidence’s Post

Our CEO and co-founder, Jacek Chrusciany, has been quoted in Digiday's latest article discussing the challenges platforms face with misinformation and exploitation following the recent political events.   Jacek emphasizes the need for aggressive and proactive measures by social platforms to combat misinformation and fraud, urging them to publicize clear guidelines and deploy a mix of AI and human moderation.   Read the full article here: https://lnkd.in/gViPTMsg

We are thrilled to be featured in an AdExchanger article by their Managing Editor, Allison Schiff.    "Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen" highlights our innovative approach to helping global advertisers set up robust guardrails for their media buys, ensuring maximum efficiency and brand safety.   Read the full article to discover how Adfidence drives transparency and accountability in digital media buying: https://lnkd.in/dh9H_J-C #CampaignSetup #BrandSafety #AdTech

Our Advisor and Strategist, Jerry Daykin, shared his insights in the article "Brand Safety – 10 Ways for Marketers to Move Beyond the Basics," now featured in AdAge.   Jerry's recommendations include diving into the details of campaign setup: "A great brand safety policy is lovely on paper, but it means nothing if you aren’t crystal clear on exactly what that means in practice. The vast majority of modern media decisions take place within campaign setup of various tech platforms."   Read more here: https://lnkd.in/dPnrAD7N #brandsafety #digitalmarketing #mediatransparency

Are you heading to Cannes Lions? We look forward to seeing you there! 🇫🇷   Join the Adfidence Founders Jacek Chrusciany and Michal Sobieski for in-person chats in Cannes, June 17-21.    Let's discuss Brand Safety, Media Productivity and other digital media areas top of your strategic agenda.

We're excited to share that our CEO and Founder, Jacek Chrusciany, has just published the second article in his "Pathways to Transparent Media" series on the Association of National Advertisers (ANA) platform. 📢   In "The Growing Complexity of Today’s Media Buying " Jacek dives deep into the evolving role of media buyers in the digital age, addressing the intricate challenges and immense opportunities in today’s advertising landscape. From navigating diverse ad platforms to ensuring brand safety and budget efficiency, this article is a must-read for anyone involved in media buying or digital marketing.   Key Takeaways 📚 Invest in Education - Understanding the complexities of various platforms is crucial. 🧠 Change the Mindset - Integrate media buying into broader digital marketing strategies. 🛠 Leverage Advanced Tools - Centralize control and adapt to new advertising norms and tools.   As Jacek highlights, "Those willing to delve into those complexities and understand and employ the right strategic tools can drive meaningful brand success with flawless, impactful campaigns." Read the full article here: https://lnkd.in/d6TcyEPs #DigitalMarketing #BrandSafety #TransparentMedia