Adfidence reposted this
Great article from Teresa Fusaro Reckitt. Finally a wholistic approach to #brandsafety in digital media. I appreciate mentioning Adfidence as the innovator in this space. Brand Safety Institute, Neal Thurman, Robert Rakowitz, Delaney Goodwin, AJ Brown, Jonah Goodhart, Krzysztof F., Sameer Amin, Michael Burgi, Brian O'Kelley, Arielle Garcia, Isabel Massey, Jerry Daykin, Matt Green
Global Media Executive - Digital Advertising - Martech & Adtech - Ex-Yahoo, Ex-Nestle, London Business School, Product Management
The more I talk about it with different people, the more I’m convinced that we are at a turning point in the history of digital advertising where we have the opportunity to bring back a healthier advertising industry. You can now read my perspective on the new brand safety complexities and the role brands have to play on AdExchanger Looking forward to your comments on a topic so close to my heart!
Neal Thurman
2mo
Excellent article! Looking forward to having more to say on the topic in partnership with you Jacek Chrusciany
Co-Founder and CEO at Scope3
2mowhat's the metaphor ... preventative medicine (cheap but nobody makes a TV show about it)? brand safety "by design" (sounds so boring)? Campaign governance / compliance sounds like going to the dentist. I vote for the Minority Report version: precogs. "We stop brand safety before it happens using extremely advanced techniques like not buying crap in the first place, I mean, AI"