Adalytics’ Post

In the wake of the recent #adfraud scandal uncovered by Adalytics, many marketers are looking for effective, brand safe ad environments. #MultiscreenTV is proven to drive full funnel outcomes and we have the data to back it up. Visit our new Multiscreen Attribution Resources to view analyses and examples of how brands used a variety of multiscreen TV platforms to drive KPIs ➡️ https://bit.ly/47gjsQ1

First-Party Data for a Post-Cookie World: With the impending changes in online data tracking, having a robust first-party data strategy is paramount. It not only allows you to navigate the evolving digital landscape seamlessly but also offers invaluable insights into customer behaviour and preferences. Embracing Organic Discovery and Personalization: Your core demographic, having grown up in the smartphone era, places great emphasis on organic discovery. They value authenticity and personalization over generic paid advertisements. Consent management plays a pivotal role in building these personalized interactions and fostering trust.

Transparency has historically been a challenge in the digital ad space. But now, the issue is spilling over into the world of CTV. Thanks to research from Adalytics, the ANA, and others, transparency has taken center stage in discussions across the streaming landscape — raising concerns over mislabeled consent, gamed attribution and other pressing issues. Mark your calendars for Tuesday, September 19th, where Simulmedia will come together with industry leaders Krzysztof F., Founder of Adalytics, Danielle DeLauro, Executive Vice President at VAB, and Lou Paskalis, CEO and Founder of AJL Advisory, LLC. Together, we’re taking a stand to spotlight the pressing transparency challenges in CTV and work collaboratively to create and implement effective solutions. RSVP 👉 https://lnkd.in/emkEddhX

ICYMI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

ICYMI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

Havas Media’s Teodora Scutelnicu, EVP of Analytics, will be joining our partners at DISQO and other industry leaders from Warner Bros. Discovery and Teads for an Adweek live webinar on “Transparent, Full-Funnel Measurement.” Join us Thursday, August 3rd at 1 pm EDT, where we’ll talk about how to objectively measure brand lift and purchase journey behaviors for total campaign impact.   Register here: #MeaningfulMedia #Measurement

We don't know who needs to hear this, but Centriply's audience-based, nationally-scaled, multi-market, hyper-local Advanced TV is the one place for planning and buying ALL your TV ad campaigns-CTV or linear or broadcast-or all of the above. Yes, we use the same audience data as your digital campaigns, and can measure it too. You didn't realize that? Great--we'd love to show you TV like you've never seen before! Powered by Tango Media Systems https://hubs.ly/Q025Jbrr0 Kinesso IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Performics Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu OMD USA Wavemaker Looney Partners + Napier The Martin Agency Quad Campbell Ewald Duncan Channon Anomaly Barkley Harmelin Media #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Looking for a refreshing new media option, one that's innovative and effective and your clients aren't sick of? One that strategically layers multi-market, hyper-local, audience-first targeted linear with CTV, broadcast and OTT for a complete solution in one place? One that delivers 100% of the impressions you paid for when you expected them--in the locations you specified--not "sometime" and "somewhere"? Congratulations, you found advanced TV solutions from Centriply, powered by Tango Media Systems. IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu Campbell Ewald Duncan Channon McCann KINESSO Omnicom Media Group Walton Isaacson #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement