Adalytics’ Post

Insights into the evolution of programmatic advertising! 🤓👉 Join us for an interview where we delve into the changing landscape of Buy-Side and Sell-Side dynamics with Anton Priebe from #Adzine and Ginette Lumbiarres, CPO & Co-Founder of #goTom. Catch the full discussion here👇 for in-depth perspectives (see link in the comments). #programmaticadvertising #buyside #sellside #industryinsights ADZINE - MARKETING. TECH. MEDIA.

🚀 DMEXCO 2024 is almost here! 🚀 It’s a fantastic opportunity to dive into the latest trends in ad tech and discuss strategies for boosting your programmatic advertising. Let’s make the most of this event and explore how we can drive your success. Reach out to set up a time to meet! #DMEXCO2024 #AdTech #Innovation #MeetUp

All the Ad Tech trends for 2024 that you should know https://lnkd.in/dT6PXJXA As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising and the trends shaping up the future. #adtech #cookielessadvertising #adtechtrends #adtechtrends2024 #CTV #connectedtv #videoadvertising #onlineadvertising #adserving #nativeadvertising #retailmediaadvertising

Basis Technologies is one of the 2024 Programmatic Power Players! This is a definitive list of the top strategic partners in the programmatic advertising space. Programmatic Power Players companies were chosen from hundreds of submissions received from across the globe. Thank you to the AdExchanger editors, who evaluated each entry based on the strength and breadth of its offerings and its documented case studies. Link is in the comments. #programmaticadvertising #adtech #digitalmedia

#ICYMI In the dynamic world of digital advertising, an intriguing solution emerges: the curated deal. 🚀 This solution offers a cookieless alternative that’s both strategic and data-driven for buyers. How is this a game-changer for ad tech? See Audigent's CEO Drew Stein's thoughts and read more in the full article with AdExchanger below. https://msft.it/6041ckLWx #MSA #MSAThoughtLeadership

"Where do you see the future of programmatic advertising and what are its pros and cons", asks Sairam Ranganathan from Wavemaker as he concludes the session. #adtechIN #adtech2024

Let's talk about programmatic buying of CTV! 💡 In our latest blog, Laura Quach, Sales Director Americas, shares insights on merging programmatic buying and location intelligence for precise, effective CTV campaigns. 📺✨ Read more 👉🏼 https://lnkd.in/efAwKvDb #ProgrammaticBuying #CTV #LocationIntelligence #Advertising #DigitalMarketing #AdTech #CampaignPerformance #MarketingStrategy #CTV #adsquare #LocationDataPlayedRight

Behind every digital ad you see, there's a complex ecosystem working to match it with the right audience. Our latest article explores the fascinating world of supply-side platforms (SSPs) and ad exchanges, shedding light on how they automate inventory sales, optimise monetisation strategies, and boost publisher revenue. Peer behind the curtain to discover how SSPs streamline the advertising process for publishers: https://lnkd.in/dJFge7qh Don't merely read – if you have any questions after exploring the full article, leave them under this post!

What does single-ply toilet paper 🧻 have to do with programmatic advertising? If you were at AdExchanger Programmatic I/O conference last week in Vegas, you know. As you can tell from the photos, I had a blast talking with Allison Schiff about Kroll and the Association of National Advertisers Programmatic Transparency Study. #PROGIO #programmatic #digitaladvertising

Introducing #AtoZwithmDSP: Your Comprehensive AdTech Glossary for 2024! Are you new to programmatic advertising or just looking to stay updated with the latest terminology in the ever-evolving AdTech landscape? Look no further! Over the next few weeks, we'll be sharing a comprehensive glossary from A to Z, designed as your go-to resource for staying ahead in the evolving landscape of digital advertising. Join the conversation and expand your AdTech vocabulary with us! Follow the hashtag #AtoZwithmDSP and stay tuned every week for more insights. #ProgrammaticAdvertising #GrowWithmDSP #PrivacyFirstProgrammatic