Adalytics’ Post

Exciting news for advertisers! Ad Age today covered Google's significant update that new Search and Performance Max advertisers will now be automatically opted out of parked domains starting in October. This shift comes after Adalytics report in November 2023, which highlighted that 58% of known Google Search Partner (GSP) sites were parked domains—many with questionable value. Here's the full quote from our founder Krzysztof Franaszek to Ad Age in response to this latest move: “Adalytics applauds Google for taking yet another important step to improve the quality and transparency of the media buying experience. After publishing our report in November 2023, which identified that 58% of known GSP sites were parked domains, we're pleased to see Google continue its commitment to addressing these concerns. In December 2023, Google allowed brands to opt out of GSP placements in PMax campaigns, followed by increased transparency into GSP site placements in March 2024. Now, by making parked domains opt-in rather than opt-out as of October 2024, Google has empowered advertisers with more control over their campaigns, ensuring more effective media placements. It matters little how these concerns were brought to Google’s attention—the important thing is that they are responding to advertiser issues raised by us and others. We applaud Google for using criticism to improve its products and for taking meaningful steps to enhance the advertising ecosystem for everyone involved.” This change gives advertisers more control over their media spend, ensuring better targeting and reducing exposure to low-quality placements.

At Adalytics, we believe that true brand safety goes beyond just domain-level monitoring & that sophisticated media buyers need URL-level transparency. With our in-ad measurement pixel, we provide clients with full URL-level transparency, ensuring they know exactly where their media is being delivered. As the industry calls for more precise and comprehensive media insights, we're proud to lead the charge, offering unparalleled visibility into page-level content. This capability empowers marketers to make informed decisions and align their media with their brand's values.

Mark your calendars for September 25th, 12:05 PM - 12:30 PM at AdExchanger Programmatic I/O in New York City! Adalytics Founder, Krzysztof Franaszek, will be taking the stage to share insights on one of the hottest topics in programmatic advertising: "Why You’re Probably Doing SPO Wrong – And How To Fix It." If you're looking to truly optimize your media buying and avoid common pitfalls in supply-path optimization (SPO), this is a session you can't afford to miss. Krzysztof will uncover the mistakes that can derail even the best SPO strategies and offer actionable solutions to get it right. Join us to learn how to navigate the complexities of SPO and make your media buying more efficient and profitable!

🌟 Adalytics Joins the AdExchanger Programmatic Power Players 50! 🌟 We're excited to announce that Adalytics has been named to the AdExchanger Programmatic Power Players list. Our inclusion on this list validates our commitment to delivering advanced ad verification and optimization solutions. With over $1 billion USD in media spend under audit. It reflects the trust and adoption of our technology by the world's leading Fortune 500 brands. Thank you to our team, clients, and Ad Exchanger for this incredible honor. We look forward to continuing our work advancing the industry and protecting brand clients.

Adalytics is pioneering domain spoofing detection capabilities for Fortune 500 brands! We are the premier analytics partner to uncover industry news-making instances of domain spoofing multiple times over. Our methodology combines in ad measurement pixels with log file analysis to validate every impression across the media supply chain from multiple measurement points. If you'd like to learn more or would like a demo of these capabilities. Please reach out through our contact page found below. https://lnkd.in/e_EjZPVP

Does Forbes operate “made for advertising” pages and transact mis-declared ad inventory?

We are proud to announce that Adalytics has received the Most Significant Impact award at the 20th Annual Awards for Leadership in Interactive and Multiplatform Television during TVOT SF 2024. This recognition underscores our contributions and impact on the advertising industry in 2023. Our Founder, Krzysztof F., adds, "At Adalytics, we streamline the advertising process, empowering CMOs with unparalleled insights for strategic media space advantages. I extend my deepest gratitude to all the industry leaders and brand marketers who have trusted Adalytics this past year to safeguard & enhance their media campaigns". Thank you to ITVT/TVOT and our peers across agencies, ad tech firms & brands who voted for us, our dedicated team, and our partners for empowering us in our mission.