This is how I view the value of different groups of users in the next era of ad tech. Read the full breakdown of the framework here: https://lnkd.in/e6CAg47u
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How will deterministic identity solutions, emerging privacy-enhancing technologies, and contextual signals determine a user's value for publishers and advertisers? I created this visual framework to help you consider that question. Read the full breakdown here: https://lnkd.in/ewhSAHej
This is how I view the value of different groups of users in the next era of ad tech. Read the full breakdown of the framework here: https://lnkd.in/e6CAg47u
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AdMonsters' 2023 Recap is Out Now. Look back at the hottest topics in Ad Tech and Digital Media before you head into the holidays.
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Which advertisers scored a touchdown in Super Bowl LVIII? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://ow.ly/QhrY50QAHtM #SuperBowlLVIII
Super Bowl 2024
kantar.com
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Do you use an ad blocker? Watch out for complications on YouTube, read the article below to learn more! #adblocker #youtubeads #adblockercomplications #youtubeissues https://smpl.is/96foq
YouTube has now begun skipping videos altogether for users with ad blockers
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TripleLift Audiences: How it Works TripleLift Audiences uses publisher first-party data, powered by our OnePlus X technology, to address audiences across browsers free of third-party cookies. https://lnkd.in/eWDnjZHQ #firstpartydata #1plusx #addressability #audiencebuilder #thirdpartycookie
TripleLift Audiences: How it Works
resources.triplelift.com
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CEO Compliant™️ | Data Compliance for Digital Media | Data Ethics | Digital Policy & Regulation | WFA Strategic Partner | Ex-Meta Policy Council | International Speaker
Compliant's universal standard for data compliance in digital media was listed in this week's PMW "top 5 adtech tools" alongside Adform, DoubleVerify and Yahoo! As the industry shifts from cookie-based targeting and measurement to new data signals and ad tech solutions, it's the best time for brands and publishers to experiment. Necessity is the Mother of Invention.
Top 5 adtech tools this week: Compliant, Making Science, DoubleVerify, Yahoo and Adform
performancemarketingworld.com
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Huge news! If you are one of my connections who is at the CMO or head of media role, you need to become informed immediately about privacy violations and fines having to do with data collection on your sites and in your media campaigns. As usual with new regulations and fines, 95% are too slow with new compliance requirements, leaving their company open to massive fines and negative PR before beginning an expensive fire drill to get immediately in compliance. This is one case that’s so much better up front so email me at [email protected] if this sounds relevant to your marketing organization. [email protected] #cmo #cmos #clubcmo #mediacomplicity #marketing #digitalmarketing #workdifferentwithai #compliant #compliancemanagement
CEO Compliant™️ | Data Compliance for Digital Media | Data Ethics | Digital Policy & Regulation | WFA Strategic Partner | Ex-Meta Policy Council | International Speaker
Compliant's universal standard for data compliance in digital media was listed in this week's PMW "top 5 adtech tools" alongside Adform, DoubleVerify and Yahoo! As the industry shifts from cookie-based targeting and measurement to new data signals and ad tech solutions, it's the best time for brands and publishers to experiment. Necessity is the Mother of Invention.
Top 5 adtech tools this week: Compliant, Making Science, DoubleVerify, Yahoo and Adform
performancemarketingworld.com
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In need of a new source for the latest in ad tech? Don’t miss out on current industry trends and insights. Subscribe to our newsletter for news, ad tech explainers, and Index updates delivered straight to your inbox. 👉 Sign up now: https://lnkd.in/e97Yq2KN #AdTech #DigitalAdvertising
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Do you use an ad blocker? Watch out for complications on YouTube, read the article below to learn more! #adblocker #youtubeads #adblockercomplications #youtubeissues https://smpl.is/96for
YouTube has now begun skipping videos altogether for users with ad blockers
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Want to become an expert in Ad Tech? 🤔Then, check out our latest article where we explore the most important definitions in the industry! 🎉 https://lnkd.in/e-fMFAff #adxnow #blog #adtech #becomeanexpert #onlineadvertising #bestpractices #onlineadvertising
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