Ad Tech Explained’s Post

OMG. $1 Trillion dollars in advertising. I was initially surprised when I read this article that states that social media is forecasted to have the largest YOY% ad spend growth in 2024 - because there has been so much excitement around retail media and CTV/streaming lately. I had wrongly assumed that, due to its maturity, social media would have a less steep trajectory than some of the channels that are viewed as more disruptive forces. But it is likely the maturity of the massive advertising infrastructure that is keeping social ahead of other channels. Social media is easy to plan, buy, build audiences, optimize and measure. I can only imagine that when the advertising apparatus that supports retail media matures and the streaming platforms get their ad-supported products formalized - we may then see social media spend growth slow way down. It will be fascinating to see if these forecasts become reality and if other platforms can attract advertisers more quickly through evolved offerings and self-serve tools.

Advertising plays a pivotal role in the digital ecosystem, connecting publishers, and advertisers in a symbiotic relationship where content is monetized, products are promoted, and audiences are engaged. In this dynamic landscape, finding the best ad net... #techwithgbenga #adnetwork #blogging #business #softwarereview https://lnkd.in/dBedYmse

🚀 ANA Report Revelations: Decoding Programmatic Challenges 🚀 Article: https://bit.ly/415TI6h 📊 Key Findings: - Only one-third of programmatic dollars reach end-users. - Disconnect between impression price and quality persists. - Media quality doesn't correlate with costs. 💰 Financial Breakdown: - 36 cents of every dollar reach consumers. - 29 cents go to ad-tech intermediaries. - 35 cents fund low-quality media. 🔄 Evolution of Challenges: - Human decision-making, not technology, is the core issue. 🔍 Rethinking Scale: - Quality over quantity; marketers can achieve more with fewer publishers. - General Motors' success on fewer websites challenges the myth of unlimited scale. 🚀 Call for Change: - Mindful marketing is crucial. - Reassess strategies, prioritize quality in programmatic advertising. 💪🌟 #ProgrammaticMarketing #MediaTransparency #AdvertisingInsights

2024, digital ad spending is projected to surpass $600 billion globally. The majority of this investment will go toward mobile advertising, as mobile devices continue to dominate consumer behavior. Social media, video content and programmatic ads will remain critical drivers of this growth making mobile first strategies essential for brands aiming to capture attention in a crowded digital space.

Prioritizing #recency in your programmatic advertising can make all the difference with performance. Read more here to see how Simpli.fi helps advertisers maximize relevance with data-driven advertising. #programmatic #adtech #recency #relevance #performancemedia

Pixability's annual study of U.S. media agencies unveils optimistic projections for digital advertising in 2024. According to the survey of agency executives, a staggering 96% anticipate stable or increased spending on YouTube, despite economic uncertainties. The breakdown shows 48% expecting steady budgets and an equal percentage forecasting increases, while a mere 4% predict a decline. Read the full study here: https://lnkd.in/diwv3Hpd #YouTube #Marketing #Media #Digital #Advertising

Publishers’ Monetization Challenges - 2023 Vs 2024 As we progress into 2024, publishers continue to face a dynamic digital advertising landscape marked by both persistent and evolving challenges. The ad monetization environment is shaped by ongoing regulatory pressures, technological advancements, and shifting consumer behaviors. #AdMonetization #RewardVideoAd #whatismonetization

Great to see Integral Ad Science help advertisers weed out ad clutter sites that deliver suboptimal advertising and user experiences by adding relevant metrics to their post-campaign reporting. If you're an advertiser wanting to avoid showing your ads to annoyed users on ad clutter sites in the first place, you might want to consider eyeo's solutions for advertisers: access to 300M+ users with clearly defined rules on ad-to-content ratio, placement, auto-refresh etc. that result in higher top- and lower-funnel performance for brands (see https://lnkd.in/dD5gAbk2). https://lnkd.in/dB4wKpHB

Pixability's annual study of U.S. media agencies unveils optimistic projections for digital advertising in 2024. According to the survey of agency executives, a staggering 96% anticipate stable or increased spending on YouTube, despite economic uncertainties. The breakdown shows 48% expecting steady budgets and an equal percentage forecasting increases, while a mere 4% predict a decline. Read the full study here: https://lnkd.in/dAavbXV3 #YouTube #Marketing #Media #Digital #Advertising

The engaging debate about The Trade Desk's strategy continues. In their latest Digiday analysis, Seb Joseph and Ronan Shields dissect the pros and cons of TTD's latest moves, and the rationale behind them. It was a pleasure to contribute with my opinion, which I further expanded in a newsletter that I titled "Don't blame The Trade Desk" (link in the comment below). What this discussion shows us, once again, is that having a long-term strategy is the single most urgent requirement for media owners. Nothing happens accidentally, and the current developments result from a clear path that started taking shape years ago. It is nothing new, and the question about a premium advertising environment built on exclusivity has always been about when, not if. But many media companies always seem to realise the bigger picture in their advertising channels at the very last moment. It's not too late, and it is as important as ever, because a digital advertising ecosystem without self-sustainable media owners is destined to fail, no matter how we dice and slice it, or if we focus on the top 10, 100, or 10,000 media brands. #media #advertising #marketing #adtech #programmatic #monetisation #strategy #walledgardens #userexperience #audience #data #engagement #identityresolution #content #contextual https://lnkd.in/ekJ_CK2x