AI answer engines could severely reduce publisher traffic and advertising revenue. Read this post to learn how publishers can overcome this challenge. https://lnkd.in/gXWmey9f
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AI answer engines could soon cut publisher web traffic and advertising revenue nearly in half. Shifting usage from search to answer engines may contribute to an extreme contraction of the ad-supported web. What will the web look like after this change? How can publishers survive? And what is an answer engine? In this piece, I explore these questions and more.
AI answer engines could severely reduce publisher traffic and advertising revenue. Read this post to learn how publishers can overcome this challenge. https://lnkd.in/gXWmey9f
How AI answer engines will reshape the ad-supported web
adtechexplained.com
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Engagement in an AI Driven, Asynchronous World | Builder | Top Voice | Video Virtuoso | Content Curator | Host, Turn the Lens podcast and Work 20XX podcast
Google now displays answers at the top of the page of it's search, meaning users may never click through to the webseites who's data is being used to power those results - Julia Love and Davey Alba Excerpt from 'Google AI Search Gives Sites Dire Choice: Share Data of Die via Julia Love & Davey Alba, Bloomberg https://lnkd.in/gvKBfJka ----- When you pay Google to help your customers find you, but Google heads the search process off at the pass by answering the query above the fold. Hmmm What are you paying for again? #Customers #Advertising #Search #Google
Google’s AI Search Gives Sites Dire Choice: Share Data or Die
bloomberg.com
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Are the days of the typical search engine over? With the rise of AI based search products, I’ve found myself using Google MUCH less…and some days never. The current experience on Google: Get hit with 20+ results (with half of them paid ads). Then, comb through pages of results and try to combine multiple data sources to get the answer you're looking for. AI tools like Perplexity are providing a much richer experience with 1 result...no ads (yet) and the ability to add on follow up questions. It’s going to be funny one day to say we used to “Google” things….just like we had a phone book to look things up.
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Search engine volume will fall 25% as AI ramps up
Search engine volume will fall 25% as AI ramps up
www2.staffingindustry.com
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No matter how ads in AI Overviews perform, conventional search ads will remain important to Google. Read more 👉 https://lttr.ai/ATHjH #StartMixingAds #AiGeneratedSearchAnswers #GenerativeAi #Google #SearchEngines #Search #Tags #GlennChapmanGettyImages #IODeveloperConference #QuestionsTraditionallyThrown
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Google is heading into 2024 with some handy updates + draft campaign delete is an option now, finally! #googleads #searchads #adcopy #ai #googleadsexpert #googlenews #updatenews
Building better Search ads has never been easier. Our most powerful AI model, Gemini, is now powering the conversational experience in Google Ads. Advertisers in the US and UK have full access to the Gemini-powered conversational experience, and global availability is coming soon to all advertisers in English. Learn more → https://goo.gle/42bVuDu
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Google has just released a game-changing update to #GoogleAds, integrating their most advanced AI model, #Gemini. This innovative feature is set to revolutionize how we create Search campaigns, making it simpler and more effective than ever! With #Gemini's AI prowess, advertisers can now build high-quality #Searchcampaigns with minimal effort. Just provide your website URL, and watch as Gemini crafts optimized ad content, including creative elements and keywords. Plus, it's now easier to create visually compelling ads with AI-suggested images. #GoogleAds #DigitalMarketing #AIInnovation #AdvertisingTech #GeminiAI #SearchCampaigns #ai
Building better Search ads has never been easier. Our most powerful AI model, Gemini, is now powering the conversational experience in Google Ads. Advertisers in the US and UK have full access to the Gemini-powered conversational experience, and global availability is coming soon to all advertisers in English. Learn more → https://goo.gle/42bVuDu
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Google is integrating AI model Gemini into Google Ads! #googleads #ai
Building better Search ads has never been easier. Our most powerful AI model, Gemini, is now powering the conversational experience in Google Ads. Advertisers in the US and UK have full access to the Gemini-powered conversational experience, and global availability is coming soon to all advertisers in English. Learn more → https://goo.gle/42bVuDu
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Quick Tip Use case: I need a simple template for a contract to document the sale of a used item. The past: Google search. Takes me to strange website with tons of ads or asking for my email to download template. The now: Hey, AI, I need a simple contract as I am selling an external display. - Price: XXX€ - Seller’s details: … - Buyer’s details: … - Add that the buyer has tested the device and by signing confirms that it’s working.
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UPDATE: GOOGLE ADS ACCOUNT SPECIALIST IMPACT CASE STUDY The Google AI recommendations/suggestions that the Ads Account Specialist told us to implement were a complete failure Since we reverted back to how we had it BEFORE our meeting with Google’s expert, we are: - Spending 14.62% less of the budget. - Converting better in the most important places for the conversion goals that matter most to us. - Making 33.83% more revenue. - Stopped the downward trajectory and turned it upward again. Read full story - https://ow.ly/oRZy50S8Lxa #googleads #payperclick #shoppingads #googleexpert #betternow #badadvice #tagmarketing
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