Ad Tech Explained’s Post

Generative AI is developing rapidly, but how is it used in advertising platforms today? I share what I found in the latest Ad Tech Explained newsletter and offer an opinion on the future of generative AI in advertising, which could include video and more.

Google has been working to simplify and accelerate the production of high-quality creative assets for ads across various marketing channels. Diverse creative assets are key to making effective ads, and with generative AI in Performance Max, achieving this variety has become easier for more advertisers. Read more about the innovations in generative AI and marketing. #MarketingQubed #AI #Google

An insightful piece from Garett Sloane at Ad Age on how The Brandtech Group is leveraging AI to transform brand marketing, including a sneak peek at what Jellyfish is pitching to CMOs 🚀 'While everyone is talking about what they will build and will invest in in the future, Pencil is the only [generative] AI marketing platform proven in-market', says David Jones, CEO and Founder at The Brandtech Group. Jellyfish and fellow The Brandtech Group companies such as OLIVER Agency and Pencil ✏️are way ahead of the curve by harnessing AI to make marketing better, faster and smarter. From personalized content to predictive analytics, they are reshaping the landscape for marketers. It's clear: the future of branding is powered by technology. Let's connect and discuss how AI can elevate your brand's presence! #AI #MarketingInnovation

AI used to scare me and now I’m started to see its usefulness. By seamlessly integrating AI into creative workflows, brands can scale production, enhance personalization, and optimize performance like never before. As AI continues to evolve, embracing its capabilities alongside human creativity is key to staying agile and achieving impactful brand outcomes. #AIinAdvertising #CreativeAutomation #AdvertisingTrends

"𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁" or "𝗮𝗯𝘆𝘀𝗺𝗮𝗹 𝗶𝗻𝘀𝘂𝗹𝘁?" But take notice: The advertising experts predict more brands will release AI-produced ads in the next 6-12 months. Toys R Us released one of the first major brand video ads created almost entirely by generative AI. - The ad was made using Sora, an unreleased OpenAI text-to-video tool. - It depicts the company's founder, Charles Lazarus, as a child dreaming of a toy store. - The ad received mix𝗲𝗱 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀, ranging from "𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁" to "𝗮𝗯𝘆𝘀𝗺𝗮𝗹 𝗶𝗻𝘀𝘂𝗹𝘁." - It took a 𝘁𝗲𝗮𝗺 𝗼𝗳 𝗮𝗯𝗼𝘂𝘁 20 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗵𝗲 𝗮𝗱, requiring multiple revisions and tweaks to the AI-generated content. - The ad 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝘀 𝗻𝗼𝘁𝗶𝗰𝗲𝗮𝗯𝗹𝗲 𝗶𝗺𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻𝘀, such as 𝗶𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗵𝗶𝗹𝗱'𝘀 𝗮𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝘀𝗵𝗼𝘁𝘀. - Some industry professionals see it as a brave experiment, while others criticize its quality. - 𝗧𝗵𝗲 𝗮𝗱 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗹𝗲𝘀𝘀 𝗯𝘂𝗱𝗴𝗲𝘁, 𝘁𝗶𝗺𝗲, 𝗮𝗻𝗱 𝗺𝗮𝗻𝗽𝗼𝘄𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗲𝘁𝗵𝗼𝗱𝘀. - The project raises concerns about AI's potential 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗲𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 in the marketing industry. - 𝗗𝗲𝘀𝗽𝗶𝘁𝗲 𝗶𝘁𝘀 𝗳𝗹𝗮𝘄𝘀, some argue the ad is 𝗰𝗼𝗺𝗽𝗮𝗿𝗮𝗯𝗹𝗲 𝗶𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘁𝗼 𝗺𝗮𝗻𝘆 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁𝘀. Here is the article: https://lnkd.in/ef64HRAy #marketing #advertising #ai

A lot of the focus on generative AI’s impact on advertising has been on creative production However, Pencil ✏️, a generative-AI-as-a-service platform, has showcased how the new technology can have a meaningful impact on ad production, too.  https://lnkd.in/gfCbJZNp Fast Company #digitalmouth #digitaladvertising #AI

AI is certainly a buzz word. And AI is certainly a tool that can help your business in many ways. But true AI integrations free your team up to do the jobs they were hired for. Be ready for it. https://lnkd.in/en5NSCGc