Acqua di Parma’s Post

🌟 Exciting News! 🌟 I’m thrilled to announce that I’ve successfully completed the Inside LVMH Certificate Program — a transformative journey into the heart of luxury. LVMH, a name synonymous with unparalleled excellence in the luxury sector, meticulously crafted this program to offer profound insights from industry leaders and academic experts. The program spanned five key modules: ✨ The Essence of Luxury: Exploring how LVMH brands seamlessly integrate luxury and sustainability. ✨ Social Responsibility: Examining how these brands navigate societal impact with grace. ✨ Creativity Meets Strategy: Blending imagination to create timeless branding icons. ✨ Digital Customer Journeys: Understanding the digital evolution and enhancing customer experiences. ✨ Operations & Supply Chain Mastery: Immersing in the operational finesse of luxury. This exclusive program is pivotal for anyone aspiring to make their mark on the luxury landscape. It has equipped me with invaluable knowledge and perspective — essential in this dynamic sector. With these newfound insights and an enriched understanding of luxury’s core principles, I am excited to apply them in my professional endeavors and contribute meaningfully to organizations that value innovation intertwined with tradition.

Strategic Brand Management , What does it really mean, How can we understand and appreciate the importance of Brand in Business and Personal. I was privileged to have Ramanathan Vythilingam 🏠facilitate his first module with SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney at the #singapore campus. Teaching what he has a deep understanding, experience and knowledge in, that being Strategic Brand Management. This was not the first time that he provided important insights and learnings for me, as Ramanathan was a guest speaker at Tristan Chong, PhD Digital Marketing teaching me on the approach for the Magnum Vegan Ice Cream and how the team from #unilever approached this to achieve success (not sharing trade secret's though 🤐) In the Strategic Brand Management classes we learned that a Logo, a Name, a Product, an Ad, a CEO are not a Brand. A Brand is the emotional reaction which each of us have with the products and company that makes the products. So to create a marketing solution we had to learn, appreciate and understand the actual person that is a consumer, client, buyer of what the Brand sells. Teaching frameworks and concepts to assist everyone in better creation and positioning of activities to secure positive response to a Brand. It is one things to talk strategy it is another to make a #calltoaction then track and report on it for achievement and success. #brandmanagement #strategytoexecution #lifelonglearning #knowyourcustomer #nostalgia #sustainablemarketing

Excited to share that I've successfully completed the INSIDE LVMH certification program! This program has provided me with valuable knowledge of the techniques employed by luxury enterprises. During the training, I acquired knowledge in multiple facets of the luxury industry, encompassing areas such as branding, design, operations, and supply chain management. LVMH's business model comprises six key elements, implemented across 75 brands. These elements include a decentralized organizational structure, vertical integration, preservation of traditional craftsmanship, a focus on organic growth and creativity, creation of synergies while respecting the unique identities of each brand, and maintaining a balanced portfolio and global presence. Sustainability emerges as a significant transformative force, and effective supply chain management is essential for the timely delivery of appropriate items while reducing environmental consequences. Luxury businesses should actively involve consumers by providing genuine experiences, captivating narratives, and appealing to their sensory perceptions. Marketing and communication directors play a crucial role in defining brand identity and developing strategies. Customer centricity and corporate social responsibility are the primary problems faced by supply chains and operations in the luxury market. #LVMH #luxuryindustry #supplychainmanagement #branding #sustainability #corporatesocialresponsibility

INSIDE LVMH is a great tool to help people understand the universe of LVMH and I'm honoured to have had the opportunity to have completed the INSIDE LVMH certification. This course helped me understand the nuances of the luxury industry and the various challenges they face. As someone interested in sustainable marketing it was interesting to see how LVMH is incorporating sustainability in all parts of the company, from eco-designed products to reusing window display and event objects. Within the course there were four modules: 1. the LVMH ecosystem and understanding luxury 2. Sustainability 3. Creation & Branding 4. Retail & the Customer Experience It was insightful to see how all the maisons across LVMH work effectively under the same guiding principles to inform their decisions of today and solve the problems of tomorrow.

The Luxury Retail Management program will ensure your luxury brand is on the right posh track with effective strategies. The program will be given by one of the most prestigious and experienced tutors in the Luxury Brand Management industry. The program is aimed to ameliorate the experience of the luxury retail journey and assist consultants and mid-career professionals to enhance their expertise and offer more specialized services to clients by deepening their understanding of the brand management principles. The program is also crucial for business owners to gain strategic insights into their brand development and management. #UBI #luxurymanagement #brand #brandmanagement

The modules offered in this course provide an examination of the current challenges and cutting-edge solutions implemented by luxury Maisons.  The course covers both theoretical and practical aspects, offering insights into the dynamics of the luxury industry.  I suggest a focus on the modules dedicated to sustainability and supply chain & operations. These modules offer practical examples of LCA in F&L, as well as sustainable procurement, providing essential knowledge for professionals interested in sustainability who lack hands-on experience in these areas (like I did!). As a student in digital marketing and communication, I admit my prior lack of focus on supply chain design and management! A deeper understanding of end-to-end supply chain and operations execution is crucial for marketing as well, to narrate the right story and value of a product to consumers. This focus is also instrumental in fostering sustainable innovation cooperating across all departments.  Lastly, I strongly advise paying attention the luxury Chinese market module, which provides an overview of the evolution of Chinese customers, their needs, interests, and potential. Thank you, LVMH!

[PG Diploma in Luxury Brand Management Amity Finishing School] Hear from the Dr Vinamra Jain (Professor of Luxury Brand Management) about our course. Become industry ready by understanding aspects of personal branding, professional etiquette, business communication and image management, by certified coaches. The course highlights the relation between fashion and luxury, thereby opening more employability avenues for the future managers. To know more

I'm happy to share that I have successfully obtained my INSIDE LVMH Certificate. It consisted in the understanding of four modules: 1. LVMH & The Luxury Industry 2. Luxury & Sustainability 3. Creation & Branding 4. Operations & Supply Chain

I am proud to share that I have successfully achieved the INSIDE LVMH Certificate, presented by LVMH with the goal of building a qualified pipeline of talents and encouraging a democratized learning approach. INSIDE LVMH Certificate is an 8-week programme, the course provided me the unique opportunity to personalize the topics, choosing between different areas of interest. I have learned about the LVMH ecosystem, the fundamentals of the luxury industry and its key challenges, with a specialisation in Creation & Branding, Operations & Supply Chain. Through a wide range of interviews, conferences, and industry professionals, I could see the diverse layers and functions that shape the luxury industry, every aspect of the business was addressed in a deep and insightful manner. The program transformed my understanding of the luxury world and how LVMH defines and embodies their business with a unique approach. Another important lesson I learned was LVMH's focus on sustainability and corporate social responsibility. Exploring LVMH's sustainability initiatives and creative circularity, discovering advancements in bio-based materials and LVMH's genuine commitment to innovation and environmental protection. In summary, INSIDE LVMH was an experience that expanded my horizons and provided me with a deep understanding of luxury and the industry in which LVMH operates. It encouraged me to continue fueling my curiosity and delve further into the topics that impassion me.

Just finished "Distinctiveness and Differentiation" by Hollis as part of my studies in the mini MBA in Brand Management. Hollis expertly navigates the delicate balance between creating a unique brand presence and ensuring differentiation in a competitive market, highlighting how distinctiveness helps brands stay memorable, while differentiation drives choice among consumers. Understanding the nuances between these two concepts is crucial for developing strategies that not only attract attention but also foster brand loyalty. Highly recommend this read to anyone keen on refining their brand strategy and ensuring they stand out for the right reasons! 📈🌟