Every month, 114 million households are shopping for food and beverages at grocery stores. But according to our recent Shopper Community study, nearly 70% of these shoppers are avoiding non-food aisles during their grocery visits. 😯 How can grocers encourage shoppers to explore health and beauty care and general merchandise items during these trips as well? 🤔 Check out additional insights and actionable strategies courtesy of Kathy Risch and Shannon Hodock in this article from Drug Store News: https://lnkd.in/g_pQGA9t #ShopperInsights #Grocery
Acosta Group’s Post
More Relevant Posts
-
Fractional Sales Executive | Consultant | Board Member & Advisor | Leadership | Business Development Strategist
"Retailers are finding consumers are really watching their spending because it’s harder to get shoppers to act on promotions, she added. “That price has to be pretty hot for them to move on it,” Ms. Roerink said. “And that’s exactly what we see out in the marketplace. Certainly, we see a move toward private brands. They are outgrowing national brands in virtually every category. But we’re also seeing not quite the same reaction to promotions.” Consumers are gravitating toward value and club stores where they save money and stock up on items." Food Business News #value #consumerbehavior #food #beverage #buyerbehavior #grocery #retail
Retailers finding opportunities by redefining value
foodbusinessnews.net
To view or add a comment, sign in
-
How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights
Don't miss out: Know your shoppers beyond your own channels
insights.alixpartners.com
To view or add a comment, sign in
-
How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights
Don't miss out: Know your shoppers beyond your own channels
insights.alixpartners.com
To view or add a comment, sign in
-
How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights
Don't miss out: Know your shoppers beyond your own channels
insights.alixpartners.com
To view or add a comment, sign in
-
How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights
Don't miss out: Know your shoppers beyond your own channels
insights.alixpartners.com
To view or add a comment, sign in
-
Find out the grocery trends for store owners to watch in 2024 in our latest #blog: https://hubs.ly/Q02hDn2L0 #2024grocerytrends
2024 Grocery Industry Trends to Watch
blog.goebt.com
To view or add a comment, sign in
-
I'm an avid seeker of best-in-class leaders for retail & eCommerce roles. Clearly, #iwork4HEB where we’re #morethanjustgroceries! 🔎 💻 🛒 To know me is to appreciate my use of emojis. 😉
"Market Force Information’s newest syndicated research covering #grocery retailers suggests that consumers are still focused on pricing and promotions, but that slowing inflation has allowed them to also choose grocers based on convenience, cleanliness, and variety of merchandise available." H-E-B ranks high on consumer preference, consumer experience, and brand image. 🛒❤️ (article via Produce Blue Book) #iwork4HEB #HEBproud #retail #foodretail #groceryretail #groceryindustry
Market Force grocery study shows how value affects shopper loyalty - Produce Blue Book
producebluebook.com
To view or add a comment, sign in
-
Discount grocery stores are capturing market share by offering high-quality fresh and organic products at lower prices....this appeals to a broader range of consumers, including higher-income shoppers #consumertrends #retailstrategy #consumerinsights
Discounters are winning as shoppers demand high quality and low prices: report
grocerydive.com
To view or add a comment, sign in
-
Sales Leader | CPG | Natural Product Enthusiast | Channel Strategy | Business Development | **Dual Citizen (US and Canada)**
Monday thoughts after a trip to the grocery store. 🛒 I would consider myself a hybrid shopper. I purchase a combination of both natural and conventional products on most of my grocery trips. Sometimes I will go to a natural food store, like WFM, but most of my shopping is done in conventional grocery/mass stores (like most people). What I find frustrating is having to go to multiple sections of the store to find what I need. If, for example, I go down the cracker aisle… there are the typical brands you would find from the usual suspects (aka tier 1 CPG companies). But, if I want a "natural" cracker, I have to go to a whole other part of the store. And the list goes on and on for multiple categories. In this particular retailer I shop at often, they have plant-based cheese in three different sections of the store. Huh? Makes no sense. I think this makes it so much more difficult for natural brands, especially smaller brands, to be discovered. I get the “natural food/bev section” in conventional grocery stores is supposed to create a destination for those natural shoppers, but most of us are hybrid shoppers and don’t want to be running all over a big grocery store to find what we need. If you aren’t a “natural food/bev” shopper, or aren't very aware of natural products, you most likely will not go into that section. So, both the retailer and the brand are losing out on a potential customer to discover/purchase/try the product. Curious to hear how you all feel about the separate “natural” section in your conventional grocery store. Do you love it or hate it? #cpg #naturalproducts #emergingbrands #canada #retail #grocery
To view or add a comment, sign in
-
How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights
Don't miss out: Know your shoppers beyond your own channels
insights.alixpartners.com
To view or add a comment, sign in
11,059 followers