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🔍🌱 Staying Strategic in Retail: A Closer Look at Before the Butcher's Approach As the plant-based market continues to evolve, our strategy does too. We're committed to thoughtful expansion and smart positioning in retail, ensuring that we meet our customers' needs without overextending. Check out our latest feature in Food Navigator USA where our president & and founder Danny O'Malley discusses the careful balance we're maintaining in retail. It's all about making plant-based options accessible while staying true to our core values and market demand. 📈💡 Read the full article for insights into our approach: https://lnkd.in/gX7gaUKF What's your take on the current state of plant-based offerings in retail? Share your thoughts below! 🌿🗨️ #BeforeTheButcher #PlantBasedFuture #RetailStrategy #FoodNavigator #MarketInsights #PlantBasedIndustry #SustainableBusiness #CEOInsights #BusinessGrowth #VeganMarket #EcoFriendlyRetail #PlantBasedExpansion #FoodIndustryNews #BusinessBalance #RetailTrends #VeganCommunity #SustainableDevelopment #PlantBasedDiscussion

We did a thing! While our agency has a strong legacy in foodservice marketing, the brand wasn't telling our story as well as it could. And so, we did like any good marketer should do, and we rebranded. Thus, I am starting my new position today as VP of Matato and so excited to share it with the world. Why the change? The name "Newhall Klein" was no longer serving us as it should. There have been persistent challenges with spelling, memorability, search-ability, and relevance to our category. Not even our spouses could remember it correctly! Why Matato? It started as a riff on “tomato, tomahto – potato, potahto.” We thought, why not something else entirely? Let's say something DIFFERENT. Matato represents a way of looking at a complex and fragmented foodservice marketing landscape. Bringing disparate ideas together to create something new. It's food-adjacent, but flexible. It's easy to spell and easy to say. Plus the ".com" was available :) (If any accounts receivable friends are reading, we're still Newhall Klein, Inc. dba Matato). New name, same thinkers. New name, same ambition to do great work for our clients. Check out our website to learn more: https://matato.com/ #foodservice #marketing #rebrand

Launching products in foodservice distribution? Here are 5 things to consider when thinking about how to navigate entering a particular market. 1) How easy is it to access your product? Freight matters. 2) What does the competitive set look like with the partner you are targeting? Are you positioning yourself correctly? 3) What is your brand experience when you have nobody to speak with? That means your website, social media, packaging and brand assets? 4) How and why are you targeting where you are? Sometimes certain areas shouldn’t be your starting point. 5) Have you considered a launch package? What is the value proposition you are bringing to a buyer in distribution? Next week I’m back in New York with Shannon Duffy as we educate and engage with Baldor Team members and hit the streets visiting customers. I’ve had the opportunity to work with distributors across the country and launch products across meat, seafood, gourmet, produce and other foodservice categories. No approacn is the same but one thing is constant. Relevancy. How are you creating that to be known? Often the moment you leave working in a market you are old news, that’s not meant to be mean but the distributor and the sales team are busy. Keep checking in, be visible and find ways to add value. New York! Ready to bring the 🥓!

It’s a new chapter at Newhall Klein – we are now Matato!   Why the change? Our legacy name, Newhall Klein, wasn’t serving us as it should. Some of our spouses still can't recall it! Shortening to NK helped in conversation, but the nickname was never searchable. It was time for something different.   Why this name? What originated as a play on "tomato, tomahto – potato, potahto," Matato represents a different way of looking at foodservice marketing. Bringing disparate ideas together to create something new. A fresh perspective.   What isn’t changing? At our core, we are still the same company with the same people and the same drive to do outstanding work in the foodservice industry.   Learn more about the rebrand here: https://lnkd.in/gf2iyPqp

Tailored solutions. Impactful results. For over 30 years our campaigns have delivered real, measurable, commercial value for our clients in foodservice and retail. It's only fair we put some numbers behind our successes. Our mission is to create campaigns that exceed our clients' expectations – joining the dots between marketing and sales to drive results. Ready to see what we can do for your brand?   #FoodService #HospitalityMarketing #BrandGrowth #CampaignSuccess #FoodIndustry #FoodMarketing #HospitalityIndustry

In our latest insurgent brand spotlight with Whipstitch Capital, we feature our discussion with Risa Cretella, chief sales officer at Sovos Brands, the parent of premium food banners Rao’s Homemade pasta sauce, Noosa yogurt, and Michael Angelo’s frozen meals. Read the full interview here. #insurgentbrands

When it comes to scaling food brands in retail, simplicity is key. Here are the top three fundamental factors for selling success: - Stay Persistent. - Use Data. - Build Trusting Relationships. Hire the best in the business and have a clear and consistent approach that incorporates all three elements. Without this focus, you may be missing the mark. For those starting new brands, or looking to sell a young brand. Ask yourself, will this brand/product be loved for years to come? #FoodIndustry #RetailSuccess #ScalingTips #OnceUponaFarm #grocery #cpg

The beverage industry is brimming with opportunities, and success is very much within reach. Recent stories like Gallo’s strategic investment in Montucky Cold Snacks highlight the immense potential for brands ready to seize it. You just need to know where to look and how to capitalize on these opportunities. One of my favorite things about the craft beverage industry today is watching its evolution from a hobby into a fully matured commercial business segment, all while retaining its core character. While we might not see outrageous revenue multiple, billion-dollar deals like those for Ballast Point or Lagunitas soon, the industry is brimming with opportunities for growth and innovation. Montucky Cold Snacks is once again, a prime example of this potential. With strategic branding, effective marketing, and a solid brand strategy, Montucky has grown from selling 130,000 cases to nearly a million in 2023. Their recent partnership with Gallo, a leader in wine, spirits, and RTDs, showcases the power of a compelling brand story and the right market positioning and strategy. Montucky has created a brand that resonates deeply with consumers through its brand identity. Their commitment to their brand story; being good, doing good, and having fun has fostered significant consumer loyalty engagement. The key takeaway here is that well-thought-out branding and marketing, coupled with an effective brand strategy, can significantly disrupt the industry. Even established brands can find immense opportunities through a pivot and strategic revamp. The craft beverage industry, evolving into a mature market segment, has created immense financial opportunities for anyone willing to implement and execute effective, proven strategies. Don’t let the perception of a 'stagnant' industry deter you. Opportunities are everywhere if you’re willing to innovate, adapt, and execute. At Five Star Beverage Group, we believe in the power of strategic planning and execution to unlock these opportunities and drive success. Reach out to us to learn how we can help you capitalize on the abundant opportunities currently available in the beverage market. #BeverageIndustry #BrandStrategy #MarketOpportunities #BusinessGrowth #Innovation #FiveStarBeverage #FiveStarStrategy https://lnkd.in/ejNZa8Wr

I'm thrilled to finally share this news... Newhall Klein / NK is now Matato! Anyone who has led through a rebrand understands how demanding the process can be. Even more so when the company has been around for 35 years with a level of recognition in the foodservice industry. So why the change? The name "Newhall Klein" was no longer serving us as it should. There have been persistent challenges with spelling, memorability, searchability, and relevance to our category. Why Matato? It started as a riff on “tomato, tomahto – potato, potahto.” We thought, why not something else entirely? Matato represents a different way of looking at the complex and fragmented foodservice marketing landscape. Bringing disparate ideas together to create something new. A fresh perspective. It's food-adjacent, but still flexible. It's easy spell and easy to say. Plus the ".com" was available :) (If my attorney's reading, we're still Newhall Klein, Inc. dba Matato). New name, same great taste! Check out our new website to learn more: https://matato.com/ #foodservice #marketing #rebranding

An important part of marketing your foodservice business is investing in partnerships and collaborations with local businesses to expand your reach and attract new customers. This might include joint promotions that enhance cross-selling opportunities with other restaurants, catering companies, or even equipment suppliers. The best way to do this is to look for alignment between your products and services, and those of your potential partners. This creates a mutually beneficial relationship which ultimately drives growth and sales. FoodLogic specialises in digital marketing. Get in touch today and let us guide you through new brand partnerships that are beneficial for your foodservice business. #marketing #digitalmarketing #brandpartnerships #collaboration #promotion #growth #sales #foodservice #foodserviceindustry #foodlogic