Confessions of a strategist: Work hard before you play hard.
As a kid, my mom would schedule my birthday party on the last day of school. After a half day of school, my friends would come over for water balloon fights, pizza, and Pepsi. It was the kick-off to summer and the parties were epic.
During my years in retail, June took on a different kind of significance. Before you could truly enjoy summer, you needed to lock your Q4 strategy + plans. To increase sales volume, capture additional marketshare, improve customer loyalty, maximize shareholder value, and secure a good review and bonus, you had to scrutinize your product assortment and plan how to support it best each day by looking at every tactic, offer, message, and ad placement. If you did it right, it was a grueling process.
So here's my reminder:
Confidence comes from preparation. There is no doubt that the best part of the year is here. But before you switch over to "summer mode", make sure you're confident in your plans for the second half of the year. Once you're prepared, party on.
#marketshare #planning #preparation #partyon
Photo: Key West 2022
Vice President of Sales | Enterprise SaaS
2mo👏