Navigating today's complex consumer landscape is complicated, with more competitors and sales channels than ever. From securing prime shelf space to enhancing sales strategies, we connect your brand with retailers and shoppers across North America and Europe. Let us fuel your growth and build lasting value for your brand.
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It’s predicted that this year will see a 44% drop in consumer spending, but how can brands overcome these challenges? In our latest paper, Lindsey Mazza explores the three key opportunities businesses can seize. For example, with disparate channel connections, you can create a more streamlined purchase path for customers by activating all your points of purchase. Read the full paper to discover these strategies that will help you succeed in this unprecedented era: https://bit.ly/3t3HmPj #FMCG #RetailTrends #ConsumerBehavior
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✨✨In The Memory, a solution tailored to your brand's unique needs 💡 On-Demand insights and analysis, an access to an unlimited Data source and the possibility to interact with retailers, Memory offers customizable solutions to elevate your brand.🔝 ➡️ Swipe through to explore how Memory understands the unique needs of your brand to drive success in the dynamic retail landscape. 🚨 Click here to learn more https://lnkd.in/ePYRxug5
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My mission is to inspire, educate, and empower readers to Success by offering practical insights and actionable advice with E-Books and Paperbacks drawn from real-life experiences.
Watch this space Arria https://www.arria.com and Capgemini What a #team #nlg #ai and #generativeai
It’s predicted that this year will see a 44% drop in consumer spending, but how can brands overcome these challenges? In our latest paper, Lindsey Mazza explores the three key opportunities businesses can seize. For example, with disparate channel connections, you can create a more streamlined purchase path for customers by activating all your points of purchase. Read the full paper to discover these strategies that will help you succeed in this unprecedented era: https://bit.ly/3t3HmPj #FMCG #RetailTrends #ConsumerBehavior
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Day 19/25: Mastering Distribution Channels Getting your product to customers globally is all about picking the right paths. Whether you set up your own stores or team up with local partners, your approach should match your big marketing goals and fit each market's needs. This way, your products reach the right people, at the right place, and at the right time. #GlobalDistribution #ChannelStrategy
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Founder RMI | Value Creation Advisory | Harvard Business School | Pricing Strategy | Brand Reframe | RGM Expert
When people think all you do is play with promotions and you remind them that your client deliverables are far more extravagant: - Turnaround topline decline to growth ahead of market / market share gains. - Reframe category and brands to create and capture more value. - Determine demand spaces and attributes where consumers have a higher willingness to pay. - Identify pricing headroom opportunities, and then lead clients to successfully take price. - Offset cost of goods' increases without changing WLP. - Expand retailer trading margin linking into supporting behaviors. - Review, improve or remove participation from negative ROI customer events. - Triangulate winning with grocery and discounters. - Distribution channel assessments, where to play and how to win? - Improvement program on gross margin / net price. - Turnaround failing innovation. - Value chain assessment across the total portfolio. - Identify how to compete in segments with high volumes on deal and with a reduced trade spend allocation. And then yes, we do rewrite promotional programs!!
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In a time of economic uncertainty, mastering promotions in Retail is crucial for success. Dive into the blog by Diego Ezquerro to discover how to thrive despite the challenging market conditions. From decoding consumer behavior to mastering data-driven insights, learn how to identify the promotions that resonate with consumers and drive sales even in turbulent times. Discover the insider tips for breaking free from the "hamster wheel" of promotions: https://vistex.link/4aB #Retail #Promotions #Strategy
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Enhance your sales strategy with our advanced store-level analytics. Gain critical insights into sales share, store presence, and top-performing locations, identifying key drivers of success. Our comprehensive analysis helps you re-prioritize sales strategies to boost consumer engagement across your brand portfolio. Experience the power of data-driven decisions to elevate your sales performance today! Data Cult
Elevate your sales strategy with our transformative store-level analysis. We explored critical insights on sales share, store presence, and performance in top-performing stores, revealing key factors driving sales. Our comprehensive insights helped to re-prioritize sale strategies towards consumer engagement across the brand portfolio. Discover how data-driven decisions can elevate your sales performance today. #SalesOptimization #RetailSuccess #StoreLevelAnalysis #CPGInsights
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“ Our [Category] management meaning describes the process of dealing with and controlling things. We see the approach to managing your product category as an essential activity. As a rule, we view it as a three-legged stool. It keeps the shopper, retailer, and supplier at the heart of decision-making. In that case, we see it as a ‘business as usual discipline’ that maximises every stage of the process. Our simple summary is: 1- Identify more opportunities. 2- Sell more opportunities. 3- Land more opportunities, that meet the needs of the consumer.
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Selling your products in mass retail can have many advantages, including: 📣 Increased brand awareness Retailers can help you reach a larger audience and gain exposure to potential customers. 🏪 Access to established distribution channels Retailers often have well-established distribution channels that can save you time and resources. 📈 Potential for higher sales volume Retailers have a large customer base and the ability to sell products in bulk. ⚖ Economies of scale Mass market products and services can be produced and distributed at a larger scale, resulting in lower production costs and higher profit margins. 🌎 International growth opportunities Major retailers can help you introduce your brand and product lines to new audiences. 💲 Access to promotional power Major retailers can help you learn from the pros and see exactly how they do it. 👀 Increased visibility, trust, and credibility Getting your products on the shelves of retail stores, especially big chains, can lead to boosted sales and more revenue.
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Revenue Growth and Profitability Leader | E-Commerce Executive | Brand Builder | People Leader | Mental Health Advocate | Partnership Builder | Sneaker Head and Energy Drink Addict 👊
If you are a brand looking for a total ecosystem approach to your growth to have your best year yet Fusion Retail Group is the best in the business! Struggling on the brokerage/retail side? They’ve got you covered? Don’t know where to go next on the digital side? Let them be your guide! Want someone to link arms with and scale your brand in both retail and brokerage? That’s the partnership that you will get with them!! If you’re interested shoot me a DM and I can get you connected! #dtc #ecommerce #brandgrowth #retail #brokerage #wholesale
Selling your products in mass retail can have many advantages, including: 📣 Increased brand awareness Retailers can help you reach a larger audience and gain exposure to potential customers. 🏪 Access to established distribution channels Retailers often have well-established distribution channels that can save you time and resources. 📈 Potential for higher sales volume Retailers have a large customer base and the ability to sell products in bulk. ⚖ Economies of scale Mass market products and services can be produced and distributed at a larger scale, resulting in lower production costs and higher profit margins. 🌎 International growth opportunities Major retailers can help you introduce your brand and product lines to new audiences. 💲 Access to promotional power Major retailers can help you learn from the pros and see exactly how they do it. 👀 Increased visibility, trust, and credibility Getting your products on the shelves of retail stores, especially big chains, can lead to boosted sales and more revenue.
