Acosta’s Post

Check out Part 3 of Tim Ouimet's "The Rise of AI-Based Shopping Agents" series. 🛒 📊 THE ART OF SCIENCE "When it comes to predicting shopper switching behaviors and optimizing for targeted outcomes, the barriers are material. Overcoming these challenges necessitates deep domain expertise, mastery of modeling and optimization technology and large volumes of historical data from which to train models. With effective translation of art into science, price recommendations and unit sales forecasts should be directly actionable without the need for artful manual adjustments. This precision and automation will be essential for AI-based sales agents." #competitiveintelligence #priceimage #engage3 #predictiveanalytics Read the full post here! https://lnkd.in/gamzEyZq

Great article with our very own Gopalakrishna Tadiparthi: These ‘piles of data’ make our ability to leverage the most important pieces of it quickly and effectively even more critical to future success. #ai #aitransformation

Exciting times for brands leveraging AI in shopper research! 🛒🧠 Consumer brands are sitting on piles of shopper data. Now they can put that data into action quickly — AI-driven insights know what consumers want today and what they will be buying tomorrow, next week, and next quarter.  In this CGT - Consumer Goods Technology article, Insite AI's Head of AI, Gopalakrishna Tadiparthi, shares insight into how AI is revolutionizing the way brands serve their consumers. With platforms like Walmart Luminate, brands can now gain unprecedented insights into shopper behaviors, enabling them to: 🔹 Uncover brand-switching patterns 🔹 Identify effective pricing and promotions 🔹 Customize product assortments by location AI is transforming spreadsheets into actionable insights in minutes, helping CPGs become invaluable partners to retailers. Discover how AI can unlock the power of your shopper data: https://lnkd.in/gt5nZYkg  #AI #ML #innovation #consumerinsight #retailtech #ConsumerGoods #ShopperInsights

An article published in The Drum by Stelios Pardalakis, exploring how retailers are leveraging AI and big data analytics to personalise every aspect of the online shopping experience: https://lnkd.in/e2mqmgYW #thedrum #digitalmarketing #hyperpersonalization #retailmarketing #ecommercemarketing #performancemarketing #marketingagency #aimarketing

Crucial info for retailers and marketers for 2024 👇 The Paths to Purchase Institute has published its latest research into in-store shopping habits and drivers. And the results are interesting… Shoppers in 2024: ✅Know what they want ✅Are organized, focused, and time conscious ✅Want to spend less time in-store So how can brands make sure their on-shelf product stands out? And also keep consistent across the digital and physical worlds? The answer is to grab shoppers’ attention BEFORE they head in-store and make sure that when they arrive at the store – their product is standing out. AI testing is going to play a big part here. With AI, brands can predict customer attention, from offline content right through to product packaging. Best not to leave something this critical to chance, right? (Take a look at the full report here → https://buff.ly/3FKFSwd ) #ai #cpg #2024marketing #attention #retail #consumerinsights

AI in Retail Pricing: Friend or Foe? 🛍️🔍 The retail pricing landscape is becoming increasingly complex with factors like seasonality, inflation, and competitive shifts clouding the true drivers of consumer demand. Retailers often find themselves trapped in a cycle of unstrategic promotions and discounts. Enter AI-powered pricing software. 🧠💡 With its ability to analyze multifaceted data sources, this technology offers precise, informed decision-making throughout the product lifecycle. According to the 2024 Retail CFO Outlook Survey, 46% of retailers now use AI to ensure their pricing strategies meet actual market value and consumer expectations. In today’s precision-driven market, AI does more than boost profits—it deepens understanding and fulfillment of consumer needs. 🎯📊 How is your company leveraging AI to enhance customer experiences? Explore further: Forbes Article on AI Pricing - https://lnkd.in/daF4uXdE #RetailInnovation #AIPricing #ConsumerInsights

Are you prepared for 2024 in terms of Price Intelligence? Learn how advanced data analytics and AI can optimize your pricing strategies, keep you ahead of competitors, and drive growth in today’s dynamic market. Understand market dynamics, consumer behavior, and the competitive landscape with actionable insights. Discover more about the latest pricing strategies with Bright Insights 🔗 Read the full blog here: https://lnkd.in/dnfT26jj Bright Data #BrightInsights #PriceIntelligence #eCommerce #AI #DataDriven #SmartPricing #RetailAnalytics #BusinessGrowth #pricetracker #pricing

"I prefer to think in the 'One shopper — One offer' paradigm. This approach fits in the post-cookie internet trends" - Serge Berezhnoy. 🎙️ Welcome to the Pre-Christmas Personalization Talks with Serge Berezhnoy, founder of Insightarc, a solution that helps e-commerce unlock revenue from anonymous shoppers on a privacy-first internet. During the episode, Serge will provide insights into personalization within a privacy-first internet landscape, discuss the high-impact "One shopper — One offer" paradigm, and delve into some of his favorite case studies. 👉 https://lnkd.in/d3eUTfSi #personalizationtalks #customerexperience #AI #technology #cookieless #data #ecommerce #strategy

Are you making the most of your CDP? 🛒 Unlock the power of data with our '20 CDP Use Cases for Retail' whitepaper! Learn how to drive acquisition and boost retention with targeted, data-driven strategies. Turn insights into action and watch your business grow. Get your free copy here: https://bit.ly/4dHZ6Cf #CookielessFuture #DigitalMarketing #AdTech #ReBid #DataPrivacy #MarketingAutomation #AI #Retail #Retailmarketing

❓Can #AI predict consumers' demand ? 🛒 CPGs are sitting on piles of shopper data. Thanks to AI-driven insights, companies can know what consumers want today and what they will be buying tomorrow. #ShopperResearch #ConsumerGoods